Jonathan Paisner

Jonathan Paisner Email and Phone Number

Brand strategy for B2B Mergers, Acquisitions and Spin-outs @ BrandExperienced LLC
Jonathan Paisner's Location
Great Neck, New York, United States, United States
Jonathan Paisner's Contact Details
About Jonathan Paisner

I help midsize and large B2B organizations navigate the brand issues that emerge with corporate change - whether due to M&A, Spin-out or organic growth. • Strong corporate brand strategy is built on clarity and purpose. I have worked with companies across a broad range of industries to help them evolve their go-to-market story to be both a reflection of what they are and a beacon for what they are becoming. • Part brand strategist, part communications consultant• Part namer, part brand architectI get particularly excited about the "messy" ones - those seemingly intractable issues that really need a fresh perspective from an experienced, trusted partner• Building support and momentum among leadership teams is a critical part of the role I play in driving change. I help your customers, partners, investors and employees understand what makes your company unique and what that means for them. Industry experience includes:Technology; Financial Services; FinTech; Cybersecurity; Hospital/Health Systems; Asset Management; Insurance; Professional Services; Industrial; Non-Profit/NGOExpertise in brand strategy, brand architecture, nomenclature systems, messaging systems, naming, brand training, global brand management, employee engagement*background photo credit Jaspar Garrat

Jonathan Paisner's Current Company Details
BrandExperienced LLC

Brandexperienced Llc

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Brand strategy for B2B Mergers, Acquisitions and Spin-outs
Jonathan Paisner Work Experience Details
  • Brandexperienced Llc
    Founder And Principal
    Brandexperienced Llc May 2015 - Present
    Consultancy helping companies of all sizes to implement and evolve their corporate brand to adapt for the changing needs of their business. Our work falls into two broad areas: (1) Outsourced Brand Strategy and Brand Management: brand/portfolio architecture; portfolio nomenclature; messaging systems; strategic advisory and support (2) Brand Development: positioning strategy; naming; brand identity; targeted messaging; brand training; internal and external engagement strategy.Representative Clients: Citrix, Mount Sinai Hospital System, Lifepoint Health; Cubic Transportation Systems, TIAA, CIP Capital, Cisive, L3Harris, Q4, VICI, Fiserv, Sepsis Alliance
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  • Thackway Mccord
    Strategy Director
    Thackway Mccord Oct 2015 - Present
    New York, Ny, Us
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  • Desantis Breindel
    Managing Director
    Desantis Breindel Apr 2013 - May 2015
    New York, Ny, Us
    I led our strategy team in defining and articulating clients' brands - and then building the appropriate communications initiatives, business relationships and portfolio architecture models to bring these brands to life. Representative clients: Deutsche Asset and Wealth Management; Verifone; Navigant; Robert Wood Johnson Foundation; Guggenheim Partners; Albemarle Corporation; ePlus
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  • Corebrand
    Brand Director
    Corebrand Mar 2005 - Mar 2013
    New York, Ny, Us
    Work included full spectrum of brand development, roll out and management across all internal and external audiences. Representative clients: Cisco Systems, QBE, ING, TIAA-CREF, Adobe, Pfizer, BearingPoint, The Arc, Allstate, American Century Investments, EPR Properties, TV Guide, AT&T, Altegrityo Brand strategy and positioning, architecture, naming, licensing and brand extension, internal branding.o Socializing and selling in concepts across matrixed client organizations.o Marketing and business development.o Development of thought leadership materials via publication, corporate blog, press, speaking engagements.
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  • Citylisten Audio Tours
    Founder/President
    Citylisten Audio Tours 2007 - 2012
    CityListen created and published a portfolio of audio walking tours in New York City, Chicago, San Francisco and Paris designed specifically for mobile devices.Tours sold direct-to-consumer and via third-party distribution relationships with Amazon, Audible.com, Nokia’s Ovi Store and OverDrive. Promotional partners have included The Rock and Roll Hall of Fame Annex in New York City, Groupon and NYC & Company. Profiled on WABC-TV, CNN Radio, CBS Radio, TimeOut New York and in a wide variety of blogs, travel publications and travel sites.
  • Brandexperienced Llc
    Principal
    Brandexperienced Llc 2001 - 2005
    Founded strategy consulting firm; built client base across range of companies and industries.Representative clients: Getty Realty; SADGE Media Group; The Boxing Hall of Champions; The Horror Channel; ImageMarkBrandExperienced worked with start-up ventures to help the founders build strategic alliances and attract funding, and worked with established corporations to extend their brands into new areas of business.
  • Siegel & Gale
    Brand Strategist
    Siegel & Gale 2000 - 2001
    New York, New York , Us
    Led brand strategy and identity engagements for several high-tech and start-up clients, including Alchematrix, Camelot, and TruSecure. Other Siegel & Gale clients included Dow Chemical, NRT (a subsidiary of Cendant), Cigital and Reader's Digest.
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  • A&E Television Networks
    Director, Consumer Product Develpment
    A&E Television Networks 1995 - 2000
    New York, New York, Us
    Founded the licensing division of A&E TelevisionNetworks, overseeing the development of dozens of brandpartnerships and alliances to extend the A&E brands intopublishing, travel, radio, music and interactive.
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Jonathan Paisner Skills

Brand Development Strategy Marketing Strategy Brand Architecture Digital Media Marketing Corporate Branding Integrated Marketing Entrepreneurship Positioning Social Media Digital Marketing New Business Development Online Marketing Business Strategy Creative Direction Internal Communications Thought Leadership Brand Communication Strategic Partnerships Start Ups Brand Implementation Competitive Analysis Product Development Corporate Positioning Brand Extension Business Development Licensing Partnership Development Business Relationship Management Speaking Engagements Small Business B2b Marketing B2b Marketing Strategy Brand Management Branding And Identity Employee Engagement Company Naming

Jonathan Paisner Education Details

  • Columbia Business School
    Columbia Business School
    Mba
  • Northwestern University
    Northwestern University
    Radio-Television-Film

Frequently Asked Questions about Jonathan Paisner

What company does Jonathan Paisner work for?

Jonathan Paisner works for Brandexperienced Llc

What is Jonathan Paisner's role at the current company?

Jonathan Paisner's current role is Brand strategy for B2B Mergers, Acquisitions and Spin-outs.

What is Jonathan Paisner's email address?

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What is Jonathan Paisner's direct phone number?

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What schools did Jonathan Paisner attend?

Jonathan Paisner attended Columbia Business School, Northwestern University.

What skills is Jonathan Paisner known for?

Jonathan Paisner has skills like Brand Development, Strategy, Marketing Strategy, Brand Architecture, Digital Media, Marketing, Corporate Branding, Integrated Marketing, Entrepreneurship, Positioning, Social Media, Digital Marketing.

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