Jonathan Paisner Email & Phone Number

Consultancy helping companies of all sizes to implement and evolve their corporate brand to adapt for the changing needs of their business. Our work falls into two broad areas: (1) Outsourced Brand Strategy and Brand Management: brand/portfolio architecture; portfolio nomenclature; messaging systems; strategic advisory and support (2) Brand Development: positioning strategy; naming; brand identity; targeted messaging; brand training; internal and external engagement strategy.Representative Clients: Citrix, Mount Sinai Hospital System, Lifepoint Health; Cubic Transportation Systems, TIAA, CIP Capital, Cisive, L3Harris, Q4, VICI, Fiserv, Sepsis Alliance

New York, Ny, Us

New York, Ny, Us

I led our strategy team in defining and articulating clients' brands - and then building the appropriate communications initiatives, business relationships and portfolio architecture models to bring these brands to life. Representative clients: Deutsche Asset and Wealth Management; Verifone; Navigant; Robert Wood Johnson Foundation; Guggenheim Partners; Albemarle Corporation; ePlus

New York, Ny, Us

Work included full spectrum of brand development, roll out and management across all internal and external audiences. Representative clients: Cisco Systems, QBE, ING, TIAA-CREF, Adobe, Pfizer, BearingPoint, The Arc, Allstate, American Century Investments, EPR Properties, TV Guide, AT&T, Altegrityo Brand strategy and positioning, architecture, naming, licensing and brand extension, internal branding.o Socializing and selling in concepts across matrixed client organizations.o Marketing and business development.o Development of thought leadership materials via publication, corporate blog, press, speaking engagements.

CityListen created and published a portfolio of audio walking tours in New York City, Chicago, San Francisco and Paris designed specifically for mobile devices.Tours sold direct-to-consumer and via third-party distribution relationships with Amazon, Audible.com, Nokia’s Ovi Store and OverDrive. Promotional partners have included The Rock and Roll Hall of Fame Annex in New York City, Groupon and NYC & Company. Profiled on WABC-TV, CNN Radio, CBS Radio, TimeOut New York and in a wide variety of blogs, travel publications and travel sites.

Founded strategy consulting firm; built client base across range of companies and industries.Representative clients: Getty Realty; SADGE Media Group; The Boxing Hall of Champions; The Horror Channel; ImageMarkBrandExperienced worked with start-up ventures to help the founders build strategic alliances and attract funding, and worked with established corporations to extend their brands into new areas of business.

New York, New York , Us

Led brand strategy and identity engagements for several high-tech and start-up clients, including Alchematrix, Camelot, and TruSecure. Other Siegel & Gale clients included Dow Chemical, NRT (a subsidiary of Cendant), Cigital and Reader's Digest.

New York, New York, Us

Founded the licensing division of A&E TelevisionNetworks, overseeing the development of dozens of brandpartnerships and alliances to extend the A&E brands intopublishing, travel, radio, music and interactive.

Mba

Bs, Radio-Television-Film