I am a seasoned leader in digital media, creative strategy, and business development with over two decades of experience driving impactful results for diverse organizations. With a career that spans multiple sectors—from media and advertising to technology and sales—I have honed my ability to lead teams, build client relationships, and deliver innovative solutions that elevate brand performance and drive growth.I founded Dark Matter Studios in 2001, a creative hub where I’ve provided photography, video, audio engineering, and graphic design services to clients around Atlantic Canada. This entrepreneurial venture sharpened my ability to manage projects from concept to execution while balancing creative vision with practical solutions. It also deepened my understanding of what clients need to stand out in a competitive market.At Saltwire, as Director of Multimedia, I led a team responsible for developing multimedia strategies that boosted revenue and strengthened client relationships. By closely collaborating with advertising partners and crafting data-driven media campaigns, I was able to deliver measurable results. My leadership style is transparent and inclusive, focusing on mentorship and fostering an environment where teams can thrive creatively and operationally.My role as Sr. Director of Event Technology at Encore allowed me to scale those skills further. Leading a team of 15, I managed AV technology at Atlantic Canada’s largest convention center, where I oversaw daily operations, revenue forecasting, and cost-saving initiatives. I take pride in my ability to drive team performance while simultaneously keeping an eye on long-term strategic objectives.Throughout my career, I’ve maintained a passion for blending creative ideas with data-driven insights. Whether working with clients directly or leading teams, I focus on practical, high-impact solutions that achieve both short-term wins and long-term goals. My strengths lie in my ability to navigate complex challenges, build strong partnerships, and keep teams motivated and aligned on a shared vision.Beyond my technical expertise and creative acumen, I’m passionate about sustainability, renewable energy, and the future of our world. I’m always looking for ways to integrate forward-thinking solutions into the projects I work on, striving to make a meaningful difference in both my work and the wider world.I bring a unique mix of creative, strategic, and operational leadership to every project I take on, and I’m driven by the desire to continuously learn and contribute in meaningful ways.