Jonathan Pearce Email & Phone Number

Steyning, GB

Glyndebourne

Work to improve the marketing strategy, that underpins our public profile and reputation, offering for audiences and members, our seasonal sales cycles, and our role in the performing arts landscape and our local community. Lead the Marketing and Press teams to foster strong relationships with teams across the company to understand all cross-team business.

Brighton

Driving success through both marketing & business change. Helping businesses (whatever their size) sort their marketing challenges, by providing access to Marketing Director experience, passion and impact, whether full-time of part-time, interim or permanent. Whether the need is; building your brand, driving consumer growth, creating customer engagement.

London, England, United Kingdom

Challenge: Scaling international charity. Interim functional marketing leadership, strategy, management and implementation – of capability and activity. Delivery: New website, CRM technology, new donor journey (CX), new CRM strategy and activation (onboarding, fundraising), new content strategy and activation, developed SEO, enhanced and expanded paid-for.

London

• Founding member of leadership team, creating a new and award-winning UK digital business ‘start-up’. A market defining B2B2C ‘retail-led ‘proposition focused on marketing innovation, creating client customer engagement.
• Designed, build & led all marketing operations. Responsible for developing & implementing marketing strategy & vision our business & our clients. Recruiting marketing team (of 10) which leads proposition development.
• Defined & implemented marketing strategy – across customer lifecycle management, data & analytics, from establishing the brand, driving new business, developing consumer relationships through to retention.
• Established new in-house CRM & mar-tech capabilities, defining approach through to delivery – SCV (Apteco/Pure 360), data analytics (FastStats & Tableau), mar-tech optimisation (Optimise/Hotmail) & personalisation.
• Defined product proposition & roadmap, scoped site/app features & customer journey, key product capability, customer experience & design.
• Part of new business ‘pitch’ team – identifying & nurturing prospects into established clients.

Brighton, United Kingdom

• Founding member of launch team, a new UK digital B2B fin-tech ‘start-up’. Transforming end-customer interaction and engagement, placing personalised customer data at the heart of your insurance business.
• Defined core proposition, features & product roadmap, using prior experience within financial services. From concept through to requirements, design, user testing.
• Worked closely with founder, design & tech development team. Developed marketing strategy, established CRM & UX logic, delivered through the platform.
• Created an intelligent B2B platform, creating customer experience platform, designed for financial services clients to recognise their end customer’s & relationship value, driving enhanced business performance.
• Established business, developed concept through design, into launch via first of first client - now platform working across commercial, personal lines, health & life insurance sectors.

Swindon, England, United Kingdom

Interim Head of Marketing – Zurich. Business and digital transformation (2013). Developed and led new Customer Marketing organisation, with specific emphasis on building a significantly enhanced digital marketing capability – not only in Marketing but business-wide. Key lead in development of new digital brand proposition, and successful delivery of.

London, United Kingdom

• Global role (8 territories), sharing marketing & brand best practice, leading both brand integration & operational efficiency initiatives, improving quality & value off end-delivery.
• Led strategic agenda for advertising across international businesses – direct budget £2.2m & global budget £265m.
• Brand positioning: Delivered new global strategic communication idea, ‘Little things matter’, across markets -improving efficiency & consistency & quality across all forms of advertising.
• Shared global best practice & innovation both inside Aviva, markets & outside - built greater integration connecting marketers across markets, delivering innovation to inspire creativity.
• Drove greater control & effectiveness in advertising & communication - pro-actively identify gaps, best practice & identified synergies (chairing new Brand & marketing effectiveness clinics for UK & other markets)..
• Developed common approach to measurement, evaluation & learning (increasing usage of touchpoints analysis & championing use of econometric modelling & learning).

• Built & led integrated marketing function which included brand & advertising, direct, digital marketing & e-commerce (team size 27 people) - delivered best in class function, focused on creativity, performance & passion.
• Developed aggressive digital marketing strategy - included new approach to cost efficient direct activities including search PPC, SEO, email (acquisition & event-based), MGM & affiliates.
• Scoped & executed 2011/12 digital vision & site strategy (delivered 4 new customer journeys & complete launch of mobile experience) - optimised both user journey both quote & buy (sales) & web self-service (service)..
• Drove enhanced direct marketing strategy – delivered improved activities, including direct mail (new & existing customer), directories, doordrop, insurance guides & inserts (delivered £5m saving, re-invested into.
• Innovated new brand strategy, to influence & drive awareness & consideration – running successful ‘Chameleon’ campaign (with Paul Whitehouse), alongside competitor monitoring, performance, media selection & review.
• New business sales performance for Aviva Retail – budget of £48m & GWP £170m. Delivered consecutive +20% growth (YOY), improved online acquisition CPA by 40% & achieved 300% improvement advertising ROI.

• Led restructure & integration of direct marketing, analytics & Nectar functions – start journey to development towards a highly motivated & empowered 'world class' direct marketing function.
• Led development of an integrated multi-channel direct marketing programme that supported the over-arching customer plan – budget of over £42m & incremental sales of over £325m.
• Delivered recruitment & development of Nectar customer base, driving over 10m active card base, enhancing its core customer proposition & building loyalty of customers across all owned channels
• Led development of 2010 e-CRM strategy to support customer plan - increasing depth of categories shopped & transaction frequency, implemented new category strategy & expansion of ‘coupon-at-till’ channel
• Led development of trade driving programme – expanded spend-stretch & lapse activity including seasonal drives
• Developed strategy & approach to local marketing/store development strategy – covering new store opening, refurbishment, disruption & competitor defence activity.

• Created impact through successful integration across disparate marketing teams, channels & activities.
• Defined customer strategy to support integration objectives, through better collaboration & process function & activity. Bringing brand, together with customer experience & supportive marketing activity.
• Drove customer value management strategy across online. Implementing 2008/9 eCRM strategy involving revising data approach & also email, outbound activity, aiming to increase conversion, cross-sell, upsell & advocacy
• Facilitated effective planning to attain core online sales objective of over 125,000 contracts through £12m budget
• Developed ‘coordinated’ launch strategies for new propositions, across all channels (including Retail, Telesales & Online), integrating customer experience with brand communication for new record-breaking Blackberry.

• Led the brand, digital acquisition team, to drive scale & efficiency across all products, exploiting opportunity for digital growth within a performance led change of culture.
• Built, developed and led a Marketing team of 13 alongside ‘integrated’ agency relationships (online & offline).
• Launched ‘The AA Team’ brand campaign, successfully re-positioning around service-centred ethos.
• Delivered significant performance improvements for all direct marketing activities - including direct mail (RR% +100%), DRTV, directories, doordrop, press & cross-sell.
• Relaunched key growth channels - aggregators, affiliates, search (SEM/SEO), display, email & outbound.
• Launched new digital journeys for AA site (car/home & travel), alongside ongoing e-commerce change.

• Development & delivery of sales plan for Home, Pet & Travel products, including profit/contribution responsibility
• Planning & delivery of Marketing Activity across Acquisition, Customer, Brand & Affinity activities.
• Development & implementation of PR Strategy, both pro-active & reactive involving both National and Regional Press – working with central team & PR agency.
• Develop approach to New Proposition Development – including message, price & product/service.
• Develop Marketplace Insight – utilising Marketplace Intelligence (e.g. consumer, pricing, product, competitor) bespoke Research and Customer Satisfaction.
• Define and influence consumer experience – across our Website and Service Centres.

• Development & delivery of significant sales growth, with annual budget of £24 million, sales of over 375,000 & brand awareness of 50% in 2 years.
• Planned & delivered of ‘enhanced’ Brand strategy – developing MORETH>N proposition ‘Don’t Accept Less Than…’ & Media strategy - including TV, Outdoor, Cinema, Radio, Sponsorship & Ambient.
• Implementation & management of research tracking methodology for Brand Awareness activities.
• Introduction and development of new direct response strategy, including DRTV, Online, Press and other Acquisition activities, which included Directories, Doordrop, Inserts and Advertorial activity.
• Brand Stewardship role including Visual Identity, Brand Defence, Brand Reviews and Internal Marketing
• Maintaining & developing ‘integrated’ agency relationships.

• Strategic planning, and leading launch Team to effectively implement all Direct Marketing activity for MORE TH>N launch.
• Key member of Project Team defining Business and launch strategy for MORE TH>N.
• Planning of successful marketing activity for Royal & Sun Alliance and Corporate Client brands (such as HSBC, Halifax, Sainsbury, AmEx and Barclays).
• Utilisation and development of existing media, developing our approach to Customer Relationship Management and introducing Online Marketing as a channel.
• Maintaining and developing both client and agency relationships

• Management and integration of three legacy brands into new Royal & Sun Alliance brand to achieve business targets, utilising and developing of new and existing media channels.
• Annual budget responsibility of £12.5 million and policy achievement targets of over 200,000 (across Motor, Home, Life and Pet product sectors)

Ai In Marketing

Marketing Leaders Programme

Diploma, Marketing

Diploma, Integrated Marketing