Jonathan Pearce

Jonathan Pearce Email and Phone Number

Interim Marketing Director | Interim CMO | Fractional Marketing Director | Consultant @ Beachside Marketing
Steyning, GB
Jonathan Pearce's Location
Steyning, England, United Kingdom, United Kingdom
Jonathan Pearce's Contact Details
About Jonathan Pearce

Experienced and dynamic marketer, with a successful history in creating impactful marketing transformation, during periods of business change and challenge.As a strong leader with over 25 years of experience, I thrive on developing high-performing teams that collaborate, grow and excel in delivering brand value and exceptional business outcomes.Leveraging extensive expertise in a range of blue chip and privity equity and venture capital-backed businesses, across multiple markets and industries including arts, charity, financial services, retail and telco (B2B, B2B2C and B2C businesses). Delivering impact, whether through building brand, impactful performance and growth marketing, customer engagement, or e-commerce optimisation.I am a passionate people leader, with excellent communication and influencing skills, building powerful relationships with teams at all levels, whether executive and board members, external partners or customers.

Jonathan Pearce's Current Company Details
Beachside Marketing

Beachside Marketing

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Interim Marketing Director | Interim CMO | Fractional Marketing Director | Consultant
Steyning, GB
Website:
beachsidemarketing.co.uk
Employees:
1
Jonathan Pearce Work Experience Details
  • Beachside Marketing
    Interim Marketing Director | Interim Cmo | Fractional Marketing Director | Consultant
    Beachside Marketing
    Steyning, Gb
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  • Glyndebourne
    Interim Head Of Marketing And Brand
    Glyndebourne Jun 2024 - Present
    Glyndebourne
    Work to improve the marketing strategy, that underpins our public profile and reputation, offering for audiences and members, our seasonal sales cycles, and our role in the performing arts landscape and our local community.  Lead the Marketing and Press teams to foster strong relationships with teams across the company to understand all cross-team business outcomes and reflect them within our plans.Help build and articulate audience-focused propositions, campaigns, content and press engagement across a range of areas, including retail, art, media distribution and membership.Represent the voice of the audience, in long-range programming conversations.Lead and evolve the long-range pricing strategy.Brand management, strategy development and monitoring.Lead successful delivery of ticket sales targets, overseeing campaigns across owned, earned and paid channels.Run weekly sales meetings with internal stakeholders and our digital agency, leading and coaching the teams to interrogate the data and adjust operational plans based on evidence and creatively advance business outcomes.Define and oversee evidence-based audience development strategies to include an audience-focused approach to segmentation.Develop and manage relationships with key agency, brand, venue, distribution and media partners.Ensure on-site experience is delivered in line with audience expectations to sustain our reputation, and authentically reflects the brand character.Review weekly audience feedback (quantitative and qualitative) escalating emerging issues to the appropriate areas and publishing the insights across teams to improve decision-making.Lead and oversee the delivery of an external communications strategy that supports and enhances reputation among key audiences and stakeholder groups.Reporting for executive and board review and decision-making, encompassing sales trends, scenario planning, audience satisfaction trends and strategic project proposals.
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  • Beachside Marketing
    Interim Marketing Director | Interim Cmo | Fractional Marketing Director | Consultant
    Beachside Marketing Nov 2021 - Present
    Brighton
    Driving success through both marketing & business change. Helping businesses (whatever their size) sort their marketing challenges, by providing access to Marketing Director experience, passion and impact, whether full-time of part-time, interim or permanent. Whether the need is; building your brand, driving consumer growth, creating customer engagement and loyalty, or guiding marketing organising change, transition or approach to new marketing technology - we can help.Working across a varied portfolio of clients within B2B, charity, education, financial services (and fin-tech) sectors. Some of our recent deliverables:- Leading charity – customer engagement audit, strategy, and prioritised activation plan.- Scaling charity - led marketing transformation, set new marketing strategy through to delivery, customer engagement, event management, implementation and optimisation of new CRM system and website ensuring enhanced data analytics and reporting. - Academic institution – new marketing curriculum (validated by external business), working with academic teams, providing key strategic themes affecting the industry and reflecting the activities/processes within a ‘modern’ marketing function. - B2B Consultancy - in-house training (customer engagement and loyalty), worked with leadership team to define new B2B positioning, proposition, and growth strategy.- Scaling fin-tech - growth marketing audit, strategy, and prioritised activation plan.
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  • Follicular Lymphoma Foundation
    Interim Head Of Marketing & Communications
    Follicular Lymphoma Foundation May 2022 - Feb 2023
    London, England, United Kingdom
    Challenge: Scaling international charity. Interim functional marketing leadership, strategy, management and implementation – of capability and activity. Delivery: New website, CRM technology, new donor journey (CX), new CRM strategy and activation (onboarding, fundraising), new content strategy and activation, developed SEO, enhanced and expanded paid-for search (Google Ad Grant maximisation – new territories, donate campaigns and use multi-lingual activity). Refreshed social media strategy and execution. Launched CURE FL awards campaign (piloted PR and paid for social), mapped customer journey for new PMP (strategic product) and supported first-time ASH and Israel conference events. Active development engagement with LWFL patient community group. Marketing strategy, the future structure and roles definition.Impact: Growth and engagement – sustained traffic increase of over 200%, 40% increase in session time, 15% increase in pages viewed and 15% reduction in the bounce rate.
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  • Gobsmack
    Chief Marketing Officer
    Gobsmack Jan 2015 - Oct 2021
    London
    Founding member of leadership team, creating a new and award-winning UK digital business ‘start-up’. A market defining B2B2C ‘retail-led ‘proposition focused on marketing innovation, creating client customer engagement & business value. •Designed, build & led all marketing operations. Responsible for developing & implementing marketing strategy & vision our business & our clients. Recruiting marketing team (of 10) which leads proposition development, CRM, data analytics, optimisation & performance management.•Defined & implemented marketing strategy – across customer lifecycle management, data & analytics, from establishing the brand, driving new business, developing consumer relationships through to retention.•Established new in-house CRM & mar-tech capabilities, defining approach through to delivery – SCV (Apteco/Pure 360), data analytics (FastStats & Tableau), mar-tech optimisation (Optimise/Hotmail) & personalisation (Qubit).•Defined product proposition & roadmap, scoped site/app features & customer journey, key product capability, customer experience & design.•Part of new business ‘pitch’ team – identifying & nurturing prospects into established clients.•From launch, we generated over 300,000 customers for our clients, driven £15m transactional value and proven ‘engagement’ impact on client business performance & value (cross-sell & retention).
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  • Hughub
    Chief Marketing Officer
    Hughub Jan 2015 - Sep 2017
    Brighton, United Kingdom
    Founding member of launch team, a new UK digital B2B fin-tech ‘start-up’. Transforming end-customer interaction and engagement, placing personalised customer data at the heart of your insurance business.•Defined core proposition, features & product roadmap, using prior experience within financial services. From concept through to requirements, design, user testing.•Worked closely with founder, design & tech development team. Developed marketing strategy, established CRM & UX logic, delivered through the platform.•Created an intelligent B2B platform, creating customer experience platform, designed for financial services clients to recognise their end customer’s & relationship value, driving enhanced business performance, operational efficiency and customer value (conversion, cross-sell, upsell & retention).•Established business, developed concept through design, into launch via first of first client - now platform working across commercial, personal lines, health & life insurance sectors.
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  • Zurich Insurance
    Interim Head Of Marketing
    Zurich Insurance Nov 2013 - Jan 2015
    Swindon, England, United Kingdom
    Interim Head of Marketing – Zurich. Business and digital transformation (2013). Developed and led new Customer Marketing organisation, with specific emphasis on building a significantly enhanced digital marketing capability – not only in Marketing but business-wide. Key lead in development of new digital brand proposition, and successful delivery of direct-to-consumer product propositions.
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  • Aviva Plc
    Global Head Of Advertising
    Aviva Plc Aug 2012 - Aug 2013
    London, United Kingdom
    Global role (8 territories), sharing marketing & brand best practice, leading both brand integration & operational efficiency initiatives, improving quality & value off end-delivery.•Led strategic agenda for advertising across international businesses – direct budget £2.2m & global budget £265m. •Brand positioning: Delivered new global strategic communication idea, ‘Little things matter’, across markets -improving efficiency & consistency & quality across all forms of advertising.•Shared global best practice & innovation both inside Aviva, markets & outside - built greater integration connecting marketers across markets, delivering innovation to inspire creativity. •Drove greater control & effectiveness in advertising & communication - pro-actively identify gaps, best practice & identified synergies (chairing new Brand & marketing effectiveness clinics for UK & other markets). Focusing on marketing effectiveness, campaign management, proposition development, segmentation & insight, brand positioning & management & partner management.•Developed common approach to measurement, evaluation & learning (increasing usage of touchpoints analysis & championing use of econometric modelling & learning).•Optimised partner management, delivering better ‘integrated’ working (across digital, media & creative) - including revised SRM governance & agency landscape.•Shared best practice, led closer working across territories, strengthened relationships through trust, insight & valued participation. Implementation of virtual digital training & pro-active competitor monitoring (via Econsultancy & Ebiquity).
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  • Aviva
    Head Of Marketing (Gi D2C)
    Aviva Jan 2010 - Aug 2012
    Built & led integrated marketing function which included brand & advertising, direct, digital marketing & e-commerce (team size 27 people) - delivered best in class function, focused on creativity, performance & passion.•Developed aggressive digital marketing strategy - included new approach to cost efficient direct activities including search PPC, SEO, email (acquisition & event-based), MGM & affiliates.•Scoped & executed 2011/12 digital vision & site strategy (delivered 4 new customer journeys & complete launch of mobile experience) - optimised both user journey both quote & buy (sales) & web self-service (service). Identified, scoped & drove strategic site change & also led tactical improvement to include content, live chat, online analytics, online cross-sell & up-sell and optimisation tools MVT, landing pages & customer feedback.•Drove enhanced direct marketing strategy – delivered improved activities, including direct mail (new & existing customer), directories, doordrop, insurance guides & inserts (delivered £5m saving, re-invested into digital).•Innovated new brand strategy, to influence & drive awareness & consideration – running successful ‘Chameleon’ campaign (with Paul Whitehouse), alongside competitor monitoring, performance, media selection & review.•New business sales performance for Aviva Retail – budget of £48m & GWP £170m. Delivered consecutive +20% growth (YOY), improved online acquisition CPA by 40% & achieved 300% improvement advertising ROI.
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  • Sainsburys
    Interim Head Of Direct Marketing
    Sainsburys Apr 2009 - Jan 2010
    Led restructure & integration of direct marketing, analytics & Nectar functions – start journey to development towards a highly motivated & empowered 'world class' direct marketing function.•Led development of an integrated multi-channel direct marketing programme that supported the over-arching customer plan – budget of over £42m & incremental sales of over £325m.•Delivered recruitment & development of Nectar customer base, driving over 10m active card base, enhancing its core customer proposition & building loyalty of customers across all owned channels•Led development of 2010 e-CRM strategy to support customer plan - increasing depth of categories shopped & transaction frequency, implemented new category strategy & expansion of ‘coupon-at-till’ channel•Led development of trade driving programme – expanded spend-stretch & lapse activity including seasonal drives•Developed strategy & approach to local marketing/store development strategy – covering new store opening, refurbishment, disruption & competitor defence activity. •Delivered targeted value programmes - including award-winning launch of Little-ones Baby Club (hit 6-month target in 8 weeks) & the re-purposing Fresh Ideas magazine•Implemented new structure, delivered new campaign strategy, new POS channels & launch ‘targeted’ new customer propositions.
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  • Vodafone
    Interim Senior Online Marketing Strategy & Integration Lead
    Vodafone Jun 2008 - Apr 2009
    Created impact through successful integration across disparate marketing teams, channels & activities. •Defined customer strategy to support integration objectives, through better collaboration & process function & activity. Bringing brand, together with customer experience & supportive marketing activity.•Drove customer value management strategy across online. Implementing 2008/9 eCRM strategy involving revising data approach & also email, outbound activity, aiming to increase conversion, cross-sell, upsell & advocacy•Facilitated effective planning to attain core online sales objective of over 125,000 contracts through £12m budget•Developed ‘coordinated’ launch strategies for new propositions, across all channels (including Retail, Telesales & Online), integrating customer experience with brand communication for new record-breaking Blackberry launch.
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  • Aa
    Senior Acquisition Manager
    Aa Apr 2005 - Jun 2008
    Led the brand, digital acquisition team, to drive scale & efficiency across all products, exploiting opportunity for digital growth within a performance led change of culture.•Built, developed and led a Marketing team of 13 alongside ‘integrated’ agency relationships (online & offline).•Launched ‘The AA Team’ brand campaign, successfully re-positioning around service-centred ethos.•Delivered significant performance improvements for all direct marketing activities - including direct mail (RR% +100%), DRTV, directories, doordrop, press & cross-sell.•Relaunched key growth channels - aggregators, affiliates, search (SEM/SEO), display, email & outbound.•Launched new digital journeys for AA site (car/home & travel), alongside ongoing e-commerce change.•Embedded new performance management behaviour - marketing reforecast process, introduced new brand evaluation methodology - creative ad tracking & econometrics. •Delivered improved marketing efficiency & growth with annual budget of £32 million & achieving sales of over 540,000. Motor online: YOY growth +40%, Home +200%.
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  • More Th>N
    Senior Product Marketing Manager
    More Th>N Dec 2003 - Mar 2005
    •Development & delivery of sales plan for Home, Pet & Travel products, including profit/contribution responsibility•Planning & delivery of Marketing Activity across Acquisition, Customer, Brand & Affinity activities.•Development & implementation of PR Strategy, both pro-active & reactive involving both National and Regional Press – working with central team & PR agency.•Develop approach to New Proposition Development – including message, price & product/service.•Develop Marketplace Insight – utilising Marketplace Intelligence (e.g. consumer, pricing, product, competitor) bespoke Research and Customer Satisfaction.•Define and influence consumer experience – across our Website and Service Centres.•Develop team and individual role/responsibilities within new Marketing structure.
  • More Th>N
    Brand And Advertising Senior Manager
    More Th>N Aug 2001 - Nov 2003
    •Development & delivery of significant sales growth, with annual budget of £24 million, sales of over 375,000 & brand awareness of 50% in 2 years.•Planned & delivered of ‘enhanced’ Brand strategy – developing MORETH>N proposition ‘Don’t Accept Less Than…’ & Media strategy - including TV, Outdoor, Cinema, Radio, Sponsorship & Ambient.•Implementation & management of research tracking methodology for Brand Awareness activities.•Introduction and development of new direct response strategy, including DRTV, Online, Press and other Acquisition activities, which included Directories, Doordrop, Inserts and Advertorial activity.•Brand Stewardship role including Visual Identity, Brand Defence, Brand Reviews and Internal Marketing•Maintaining & developing ‘integrated’ agency relationships.
  • Royal Sun Alliance
    Marketing Campaigns Senior Manager
    Royal Sun Alliance Sep 1999 - Jul 2001
    • Strategic planning, and leading launch Team to effectively implement all Direct Marketing activity for MORE TH>N launch.• Key member of Project Team defining Business and launch strategy for MORE TH>N.• Planning of successful marketing activity for Royal & Sun Alliance and Corporate Client brands (such as HSBC, Halifax, Sainsbury, AmEx and Barclays).•Utilisation and development of existing media, developing our approach to Customer Relationship Management and introducing Online Marketing as a channel.• Maintaining and developing both client and agency relationships
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  • Royal Sun Alliance
    Marketing Manager, Customer Acquisition
    Royal Sun Alliance Dec 1996 - Aug 1999
    • Management and integration of three legacy brands into new Royal & Sun Alliance brand to achieve business targets, utilising and developing of new and existing media channels.• Annual budget responsibility of £12.5 million and policy achievement targets of over 200,000 (across Motor, Home, Life and Pet product sectors)
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  • Rsa
    Senior Marketing Advisor
    Rsa Sep 1991 - Dec 1996
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  • Rsa
    Direct Marketing Assistant
    Rsa Nov 1990 - Aug 1991
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  • Wwav Rapp Collins
    Account Assistant (Summer)
    Wwav Rapp Collins Jun 1990 - Jul 1990
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Jonathan Pearce Skills

Digital Marketing Direct Marketing Integrated Marketing Marketing Management E Commerce Strategy Marketing Strategy Online Marketing Web Analytics Advertising Digital Strategy Email Marketing Brand Management Segmentation Social Media Leadership Affiliate Marketing Marketing Ppc Digital Media Management Brand Awareness Seo Creative Direction Customer Experience Marketing Communications Competitive Analysis Social Media Marketing Market Planning Team Management B2b Marketing Product Marketing Mobile Devices Strategic Communications Business Planning Multi Channel Marketing International Marketing Proposition Development Econometrics Database Marketing Partnership Marketing

Jonathan Pearce Education Details

Frequently Asked Questions about Jonathan Pearce

What company does Jonathan Pearce work for?

Jonathan Pearce works for Beachside Marketing

What is Jonathan Pearce's role at the current company?

Jonathan Pearce's current role is Interim Marketing Director | Interim CMO | Fractional Marketing Director | Consultant.

What is Jonathan Pearce's email address?

Jonathan Pearce's email address is jp****@****rld.com

What is Jonathan Pearce's direct phone number?

Jonathan Pearce's direct phone number is +4479670*****

What schools did Jonathan Pearce attend?

Jonathan Pearce attended Cim | The Chartered Institute Of Marketing, The Marketing Society, Chartered Institute Of Marketing, The Institute Of Direct And Digital Marketing (Idm).

What skills is Jonathan Pearce known for?

Jonathan Pearce has skills like Digital Marketing, Direct Marketing, Integrated Marketing, Marketing Management, E Commerce, Strategy, Marketing Strategy, Online Marketing, Web Analytics, Advertising, Digital Strategy, Email Marketing.

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