User Experience Director
CurrentAs a User Experience Director, I lead a team of UX & UI designers who understand implement seamless, user-centric experiences across digital platforms or products. We craft intuitive interfaces, conduct user research, analyse data-driven insights, and advocate for the end-user throughout the development process. Our guidance ensures that the final product not only meets but exceeds user expectations, fostering loyalty and engagement while driving business success.My role is multifaceted, involving strategic planning, team leadership, and a deep understanding of user behaviour and preferences. I collaborate closely with cross-functional teams, including designers, researchers, engineers, and product managers, to define UX strategies that align with business goals.Working with clients such as the British Council, Metro Bank, SEFE Energy, DCC (DCC Propane, Flogas and Certas Energy), Southern Water, Portsmouth Water, Swissport and others, both regional, national and global.My role also allows me to speak at many events on the subject of UX, personalisation and user research and insight, where I can share my knowledge and expertise.