• Responsibility for user base analysis, achieved via quantitative data and behavior metrics to focus on growth.• Concentrate on user experience improvement and retention utilizing experiments consistent with metrics, including A/B testing, revenue and feature experimentation, conversion analysis, and activation.

• As a specialist in game mechanics and game monetization, I focus on KPIs to maximize revenue for the company.• Development of monetization strategies aligned with the marketing team to ensure success in player LTV.• Management of global relations with Ad Networks and key partners.

• Responsible for creating an online department inside an advertising agency, including work processes, talent hiring, management, and technology assessment.• Responsible for creating websites that are aligned with the creative team and clients' campaigns.• Strategic adviser for technology integration and ideas in close contact with the creative team.As a team, we were awarded nine times in 2013 for only our digital campaigns, totaling 40 awards in that year alone.

Branding and IdentityAdobe Flash DeveloperWebsites with a centralized identity across media to ensure optimal performance

Responsible for developing social media strategies and websites and serving as a consultant to other advertising agencies.

• Development of websites for large brands such as TIM, Nokia Global, Peugeot, Intel, and Ambev.• Member of the Intel QA (Quality Assurance) team.