• Lead the partnerships, merchandising and licensing business of the NBA in Brazil & support to the Latin America global retail and licensing opportunities. • Responsible for new business, prospection and account management of the top 30 global and local NBA accounts in multiple categories as consumer goods, banking, insurance, crypto, gaming, apparel, hardlines, softlines, food & beverage, footwear, home & consumer goods.• Lead the strategy of 34 NBA Stores in Latam including the POS System and the store operations• Lead the e-commerce strategy of the NBA in Latin America• Search for, identify, and acquire new business categories, opportunities of business, sponsorship, and licensees for the NBA in the market.• Lead the partnership activation for key accounts of the NBA as Nike, New Era, Mitchell & Ness• Manage strategic accounts for the NBA as Global Partners and local partners on international markets• Implementation of marketing campaigns and CRM program for the NBA, including a marketing calendar of activations for +30 physical stores and NBA`s Official E-commerce in Latam.• Responsible for sales analysis using data management, handling strategic presentations and meetings with potential prospects and partners, and monitor and track business revenues and expenses.• Tracking of deals, budget control, royalties reports and revenues for local & global licensees.

• Operate in a key and vital capacity in supporting the merchandising and sponsorship business in Brazil.• Account management of 25 global and local NBA accounts.• Search for, identify, and acquire new business categories, opportunities of business, sponsorship, and licensees for the NBA in the market.• Implementation of marketing campaigns and CRM program for the NBA, including a marketing calendar of activations.• Responsible for sales analysis using data management and power BI, handling strategic presentations and meetings with potential prospects and partners, and monitor and track business revenues and expenses.\

• Operate in a key and vital capacity in supporting the merchandising and sponsorship business in Brazil.• Account management of 25 global and local NBA accounts.• Search for, identify, and acquire new business categories, opportunities of business, sponsorship, and licensees for the NBA in the market.• Implementation of marketing campaigns and CRM program for the NBA, including a marketing calendar of activation's.• Responsible for sales analysis using data management and power BI, handling strategic presentations and meetings with potential prospects and partners, and monitor and track business revenues and expenses.

• Administered the retail & licensing business in Brazil.• Oversaw all operations of physical NBA Stores in Brazil and the e-commerce operations. Strong knowhow on order planning, budget management and merchandising strategy.• Played a key role by performing product management and developing in-depth strategic reports forthe company.• Prospected and identified key business opportunities related to retail, sponsorship and licensing toallow the expansion of the NBA presence in the market.

• Drove the creation and development of retail solutions and licensing opportunities to expand andgrow the NBA presence in Brazilian Market.• Closely collaborated with global and local licensees to create and take advantage of key retailopportunities.• Administered a wide variety of social media management duties, overseeing Facebook, Twitter, andInstagram accounts for NBA Brazil.• Led the development and execution of the Brazil’s E-Commerce Platform Strategy – LojaNBA.com.• Piloted the creation of strategic reports, conducted sales analysis, and performed presentations forsenior leadership in NY.

• Played a pivotal role in exploring opportunities and providing support to the Consumer Team throughretail marketing practices with covered Large Format Retailers in Brazil.• Administered in-depth analysis into Retail and consumer experience.• Provided extensive support to Retail Marketing Managers and Retail Development Managers on thenegotiation of product strategies and online/offline marketing campaigns for tablets, notebooks, anddesktops.• Led the development of strategic reports and spreadsheets with GFK and IDC numbers.

• Served in a Summer Global Data Internship at Bloomberg LP in Sao Paulo.• Handled the uploading of M&A and IPO data.• Provided assistance to the Latin America Team with spreadsheets and presentations.

• Undertook one-year Internship Program with the Compliance Wholesale Team at Santander Bank.• Oversaw the monitoring of local restrictions and provided in-depth advice to business areas (such as Brokerage House, Investor Relations, and Economic Departments) to allow them to comply with localrequirements.