Jonathan Potts Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pa, Us

I lead day-to-day communications for the Allegheny County Airport Authority, including media relations, social media, events, internal communications and graphic design. Achievements include:- A communications campaign to unveil 15 new concessions that will open as part of the new Pittsburgh International Airport. This included owned, shared and earned media, with numerous placements in high-value trade publications.- A communications campaign to celebrate the 25th anniversary of the Allegheny County Airport Authority, including internal messaging and events, a story in the ACAA's Blue Sky News, an op-ed published in the Pittsburgh Business Times and other earned media.

Pittsburgh, Pa, Us

I led communications for the Terminal Modernization Program at Pittsburgh International Airport. This includes internal and external messaging through numerous communications platforms. Learn more at https://pittransformed.com/.Achievements include:- A paid media campaign to alert the traveling public to airport construction and build excitement for the new Pittsburgh International Airport, arriving 2025. Includes YouTube, Google and digital display, Facebook/Instagram, and local radio. Engagement exceeded industry benchmarks.- A communications campaign to unveil the connector bridge that will link the new terminal to the existing airside terminal and advise employees, travelers and other stakeholders of construction impacts. Included in-person employee meetings, a tour for news media, employee publications, and paid media.- A construction site tour program that engages and informs stakeholders about the new terminal project.

I help higher education leaders with strategic communications projects. Clients include Arizona State University and Utah State University.

Moon Township, Pennsylvania, Us

I managed marketing, media relations, government affairs, community relations, executive communications, and crisis communications. I led a team of strategic communications all-stars.Achievements include:-A marketing campaign that yielded a freshman class 23% larger than the previous year, the most diverse and academically talented in RMU history. -The multimedia Get Ready brand campaign, which was steeped in sophisticated stakeholder and market research, and produced entirely in-house. -A new RMU web site that focused on engagement and conversion of external audiences including prospective students, donors, and corporate partners. Web-generated enrollment leads increased 35% the first year after launch.-A public relations and marketing campaign for the UPMC Events Center, including a press conference that boosted RMU’s social media engagement and reach by more than 1,000%.- A government relations campaign that garnered $5 million in state funding for construction of the UPMC Events Center, and persuaded the Moon Township Board of Supervisors to lower the township's amusement tax in advance of the facility's opening.-Op-eds and other essays by President Howard placed in the Washington Post, the Pittsburgh Post-Gazette, the Chronicle of Higher Education, the Pittsburgh Business Times, NextPittsburgh, and Pittsburgh Quarterly.

Moon Township, Pennsylvania, Us

I managed media relations, social media, digital communications, publications, executive communications, crisis communications, and community and government relations. I assisted with digital marketing and advertising, alumni and donor relations, and with overall management of public relations, marketing, and alumni relations. Achievements include orchestrating the announcement of the selection of the next president of Robert Morris University and his introduction to the campus community and the general public. Our team developed messaging for the university's senior leadership and organized an event to introduce the president-elect and his spouse to students, faculty, and staff. We also broadcast via Periscope a Q & A between the interim president and the next president, and we earned significant media coverage. We helped President Howard engage with the RMU community through Facebook, Twitter, LinkedIn, and a blog that includes video and text. I served as director of presidential communications, and helped the president leverage his visibility and relationships to advance RMU's strategic goals.

Moon Township, Pennsylvania, Us

Achievements include:-Managed the launch of a new university website. -Developed RMU's social media channels.-Secured major media placements in national and local print, broadcast, and online news outlets. -Managed public relations and communications during what at the time was the largest capital campaign in RMU history.-Convened an economic development round table group of business owners, real estate developers, elected officials, and civic leaders in Moon Township, Pa., and surrounding communities. This group has led to greater business development in the University Boulevard corridor and enhanced cooperation among numerous stakeholders.-Managed communications and crafted messaging during a presidential transition.

Pittsburgh, Pa, Us

I managed media relations, alumni communications and internal communications for the College of Humanities and Social Sciences. I launched a monthly electronic alumni newsletter, which I wrote and edited, and a twice-yearly print newsletter. I promoted faculty research to the news media. I wrote content for various university web sites. I produced a student recruiting video and managed the redesign of the college web site. I developed messaging for the college and its dean.I organized a two-day fellowship program for higher education writers. Three writers from national education publications visited campus for two days to learn about faculty research and university education initiatives. In 2005, my colleagues and I helped to organize the first joint meeting of the Council for the Advancement of Science Writing and National Association of Science Writers, which was hosted by Carnegie Mellon.

Tarentum, Pennsylvania, Us

I managed a staff of five reporters and several stringers. I planned daily news coverage of several suburban communities, including planning and editing twice-weekly special sections. I edited five to eight news stories daily.

Tarentum, Pennsylvania, Us

I wrote a mix of political, business, feature, crime and religion stories. From 1996-1997, I was a local government reporter covering several suburban communities in the South Hills of Pittsburgh. I was a general assignment reporter from 1998-1999, and I was the education writer from 1999-2002. During that time, I covered the Pittsburgh Public Schools, and I later reported on higher education as well.

M.S., Organizational Leadership

B.A., Political Science