Jonathan Potts Email and Phone Number
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I lead high-performance teams that produce compelling content and develop communication channels to help organizations meet their strategic objectives. I'm a detail-oriented project manager who has overseen a variety of publications and promotional campaigns that balance strong storytelling and strategic messaging. I'm a strategist and facilitator who brings together organizations and individuals with shared interests to help them meet mutually beneficial goals. Specialties: Strategic messaging; media relations; executive communications; crisis communications; government relations; publications; social media; copy writing; speech writing; internal communications; content marketing; inbound marketing.
Assemble
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AssemblePittsburgh, Pa, Us -
Vice President, Communications & Public AffairsPittsburgh International Airport Jun 2024 - PresentPittsburgh, Pa, UsI lead day-to-day communications for the Allegheny County Airport Authority, including media relations, social media, events, internal communications and graphic design. Achievements include:- A communications campaign to unveil 15 new concessions that will open as part of the new Pittsburgh International Airport. This included owned, shared and earned media, with numerous placements in high-value trade publications.- A communications campaign to celebrate the 25th anniversary of the Allegheny County Airport Authority, including internal messaging and events, a story in the ACAA's Blue Sky News, an op-ed published in the Pittsburgh Business Times and other earned media. -
Vice President, Communications - TmpPittsburgh International Airport Oct 2022 - Jun 2024Pittsburgh, Pa, UsI led communications for the Terminal Modernization Program at Pittsburgh International Airport. This includes internal and external messaging through numerous communications platforms. Learn more at https://pittransformed.com/.Achievements include:- A paid media campaign to alert the traveling public to airport construction and build excitement for the new Pittsburgh International Airport, arriving 2025. Includes YouTube, Google and digital display, Facebook/Instagram, and local radio. Engagement exceeded industry benchmarks.- A communications campaign to unveil the connector bridge that will link the new terminal to the existing airside terminal and advise employees, travelers and other stakeholders of construction impacts. Included in-person employee meetings, a tour for news media, employee publications, and paid media.- A construction site tour program that engages and informs stakeholders about the new terminal project. -
Independent Communications ConsultantFreelance Sep 2022 - PresentI help higher education leaders with strategic communications projects. Clients include Arizona State University and Utah State University.
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Vice President, Public Relations And MarketingRobert Morris University May 2016 - Sep 2022Moon Township, Pennsylvania, UsI managed marketing, media relations, government affairs, community relations, executive communications, and crisis communications. I led a team of strategic communications all-stars.Achievements include:-A marketing campaign that yielded a freshman class 23% larger than the previous year, the most diverse and academically talented in RMU history. -The multimedia Get Ready brand campaign, which was steeped in sophisticated stakeholder and market research, and produced entirely in-house. -A new RMU web site that focused on engagement and conversion of external audiences including prospective students, donors, and corporate partners. Web-generated enrollment leads increased 35% the first year after launch.-A public relations and marketing campaign for the UPMC Events Center, including a press conference that boosted RMU’s social media engagement and reach by more than 1,000%.- A government relations campaign that garnered $5 million in state funding for construction of the UPMC Events Center, and persuaded the Moon Township Board of Supervisors to lower the township's amusement tax in advance of the facility's opening.-Op-eds and other essays by President Howard placed in the Washington Post, the Pittsburgh Post-Gazette, the Chronicle of Higher Education, the Pittsburgh Business Times, NextPittsburgh, and Pittsburgh Quarterly. -
Associate Vice President, Public Relations And MarketingRobert Morris University May 2015 - May 2016Moon Township, Pennsylvania, UsI managed media relations, social media, digital communications, publications, executive communications, crisis communications, and community and government relations. I assisted with digital marketing and advertising, alumni and donor relations, and with overall management of public relations, marketing, and alumni relations. Achievements include orchestrating the announcement of the selection of the next president of Robert Morris University and his introduction to the campus community and the general public. Our team developed messaging for the university's senior leadership and organized an event to introduce the president-elect and his spouse to students, faculty, and staff. We also broadcast via Periscope a Q & A between the interim president and the next president, and we earned significant media coverage. We helped President Howard engage with the RMU community through Facebook, Twitter, LinkedIn, and a blog that includes video and text. I served as director of presidential communications, and helped the president leverage his visibility and relationships to advance RMU's strategic goals. -
Senior Director Of Public RelationsRobert Morris University Dec 2007 - May 2015Moon Township, Pennsylvania, UsAchievements include:-Managed the launch of a new university website. -Developed RMU's social media channels.-Secured major media placements in national and local print, broadcast, and online news outlets. -Managed public relations and communications during what at the time was the largest capital campaign in RMU history.-Convened an economic development round table group of business owners, real estate developers, elected officials, and civic leaders in Moon Township, Pa., and surrounding communities. This group has led to greater business development in the University Boulevard corridor and enhanced cooperation among numerous stakeholders.-Managed communications and crafted messaging during a presidential transition. -
Director Of Media RelationsCarnegie Mellon University Jan 2003 - Dec 2007Pittsburgh, Pa, UsI managed media relations, alumni communications and internal communications for the College of Humanities and Social Sciences. I launched a monthly electronic alumni newsletter, which I wrote and edited, and a twice-yearly print newsletter. I promoted faculty research to the news media. I wrote content for various university web sites. I produced a student recruiting video and managed the redesign of the college web site. I developed messaging for the college and its dean.I organized a two-day fellowship program for higher education writers. Three writers from national education publications visited campus for two days to learn about faculty research and university education initiatives. In 2005, my colleagues and I helped to organize the first joint meeting of the Council for the Advancement of Science Writing and National Association of Science Writers, which was hosted by Carnegie Mellon. -
Monroeville Bureau ChiefPittsburgh Tribune-Review Nov 2002 - Jan 2003Tarentum, Pennsylvania, UsI managed a staff of five reporters and several stringers. I planned daily news coverage of several suburban communities, including planning and editing twice-weekly special sections. I edited five to eight news stories daily. -
Staff WriterPittsburgh Tribune-Review Sep 1996 - Oct 2002Tarentum, Pennsylvania, UsI wrote a mix of political, business, feature, crime and religion stories. From 1996-1997, I was a local government reporter covering several suburban communities in the South Hills of Pittsburgh. I was a general assignment reporter from 1998-1999, and I was the education writer from 1999-2002. During that time, I covered the Pittsburgh Public Schools, and I later reported on higher education as well.
Jonathan Potts Skills
Jonathan Potts Education Details
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Robert Morris UniversityOrganizational Leadership -
Westminster College (Pa)Political Science
Frequently Asked Questions about Jonathan Potts
What company does Jonathan Potts work for?
Jonathan Potts works for Assemble
What is Jonathan Potts's role at the current company?
Jonathan Potts's current role is Strategic Communications Leader | Storyteller.
What is Jonathan Potts's email address?
Jonathan Potts's email address is po****@****rmu.edu
What is Jonathan Potts's direct phone number?
Jonathan Potts's direct phone number is +141239*****
What schools did Jonathan Potts attend?
Jonathan Potts attended Robert Morris University, Westminster College (Pa).
What are some of Jonathan Potts's interests?
Jonathan Potts has interest in Social Services, Politics, Social Media, Popular Culture, Education, Reading, Journalism.
What skills is Jonathan Potts known for?
Jonathan Potts has skills like Media Relations, Public Relations, Strategic Communications, Social Media, Editing, Copywriting, Press Releases, Writing, Journalism, Speech Writing, Internal Communications, Public Speaking.
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