Marketing And Sales Director
Current• Developed and implemented strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.• Developed new sales strategies and deployed them to penetrate untapped market segments to boost sales revenue.• Identified and coordinated efforts toward identifying new customers and product offerings. • Developed and managed sales/marketing operating budgets.• Planed advertising and promotion activities, including print, online, electronic media, and direct mail.• Achieved satisfactory profit/loss ratio and market share about preset standards and industry and economic trends.• Ensured effective control of marketing results, and took corrective action to guarantee that achievement of marketing objectives fell within designated budgets. • Assessed market research and adjusted marketing strategy to meet changing market and competitive conditions.• Monitored competitor products, sales, and marketing activities.• Established and maintained relationships with industry influencers and key strategic partners. • Guided preparation of marketing activity reports and present to executive management.• Developed and maintained a consistent corporate image throughout all product lines, promotional materials, and events.• Directed sales forecasting activities and set performance goals accordingly.• Directed staffing, training, and performance evaluations to develop and control sales and marketing programs.• Met with critical clients, assisted sales representatives with maintaining relationships, negotiating, and closing deals.• Prepared periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.• Reviewed and analyzed sales performances against programs, quotes, and plans to determine effectiveness.• Created and improved designs and templates for products to obtain more traffic on the webpage and increase sales.
