Jonathan Sullivan Email & Phone Number

I collaborate with CEOs, Executive Directors, Boards, and leadership teams as a strategic ally to tackle growth challenges driven by the lightning pace of technological change. I leverage my experience leading digital products and services in multiple industries to help strategize on new value creation, adopt more innovative ways of thinking, and develop practical action plans to achieve quick wins and long-term goals.

San Diego, California, Us

Applied expert knowledge in digital services and product to guide growth strategy, resulting in greater understanding of and alignment with government program objectives.

Washington, Dc, Us

Revitalized three core business functions and initiated a fourth, diversifying revenue streams and amplifying mission impact, culminating in $3.5 MM in recurring revenue with a dedicated team of 15.Championed the establishment of product discipline within the organization, steering 7 innovative healthcare initiatives through a refined product innovation process (discovery, research, value story, roadmap, etc.), successfully launching 4, thereby enhancing the organization’s market position.Orchestrated a digital overhaul that reversed a multi-year decline in membership revenue, concurrently enhancing the Marketing function to boost billability and achieve $50,000 in annual cost savings.Served as executive team representative on DEI Staff Working Group, worked with the executive team and Board Governance Committee to develop five-year DEI workplan, led DEI efforts related to membership, educational programming, and annual meeting.

Washington, Dc, Us

Spearheaded the development and market launch of the first CMS quality-reporting API, lowering reporting burden for 73,000 clinicians by automating 532,000 manual transactions and reducing error rate from 14% to 1%, showcasing expertise in product-driven development and impact on healthcare interoperability.Established a CMS-wide engagement model for third-party software engineers, achieving 65% participation in beta and 49% in production, demonstrating exceptional ability in cross-functional collaboration and stakeholder engagement.Operational lead for team of 15 Agile software development, human-centered design, and product management digital service experts, with a portfolio of five engagements and a budget of $20 MM, directly contributing to the strategic vision and advancement of significant government healthcare programs.

Arlington, Virginia, Us

Developed and implemented an enterprise digital growth strategy for doubling the company’s existing $18 MM revenue sources, including multi-year product and marketing roadmaps.Launched a digital marketing program that achieved 41% avg. open rate, 9% avg. click-through rate, $510,000 in leads, $45,000 in indirect revenue and $60,000 in direct revenue.Directed the user-centered design and Agile development of an innovative digital product for C-Suite health system and industry executives, generating $200,000 in pre-launch sales, by leading cross-functional teams in product development and market strategy.

Washington, Dc, Us

Spearheaded the Institute's comprehensive digital strategy, raising website satisfaction 2 points and likelihood to recommend 8 points through digital revamp, with a multi-million-dollar budget and a team of 20.Developed and implemented mobile experience strategy, including a first-of-its-kind, award-nominated program to bring expert architectural commentary to the public through location-aware mobile apps as well as a new convention app that grew its users 38%, engagement 57%, and ad views 400%Championed the adoption of Agile methodologies, significantly enhancing customer alignment and increasing operational capacity, which transformed the department into a trusted partner for advancing technological enablement and innovation.

Helped multiple organizations revamp their digital strategies and achieve measurable results.

Herndon, Virginia, Us

Established a new global digital function with a $1 MM budget and a team of 6, defining vision, setting priorities, and saving $100,000 while increasing monthly website visits by 8%, doubling traffic from social media, and enhancing user experience, SEO, and PPC, showcasing expertise in driving customer acquisition and retention through strategic digital initiatives.Led a $400,000 email campaign that achieved an ROI, earning $160,000 in gross margins and generating 22,000 leads, increasing deliverability by 71% and raising Sender Score by 35%, demonstrating ability to leverage digital technologies for operational efficiency and customer engagement.

Washington, District Of Columbia, Us

Director of Sales and Marketing Infrastructure (2006–2007), Senior Manager of Online Services (2005–2006), Senior Project Manager (2001–2004)Architected and led the implementation of a new comprehensive digital strategy for taking Fannie Mae's online presence from Wall St. to Main St. in one year, increasing customer satisfaction 10-points, and making it the top online destination for foreclosure relief information.Enabled President Obama to launch MakingHomeAffordable.gov on national TV by creating website, SEO, and keyword campaign in 1 month that drove >8 MM troubled homeowners to visit.Spearheaded the creation of HomePath.com using a white-label solution, leapfrogging competition to become the top real estate website, increasing customer satisfaction by 13 points, and achieving $2 MM in cost savings, by innovating in digital user experience and service delivery.

Developed and implemented digital strategies for over 20 clients, including e-commerce and brand website development as well as online marketing and advertising, generating $2 MM in annual sales with a cross-functional team of 6.Catalyzed company growth by 10x through strategic scaling of professional services and the introduction of automation processes, significantly enhancing resource allocation and revenue recognition.Pioneered the development of an innovative digital marketing automation product, enabling businesses to drive substantial market engagement right from their website.

Managed team of eight consultants and technicians in delivering services to more than 80 clients, generating $750,000 in annual gross revenues. Directed daily operations, including scheduling and supervision, as well as client consultations. Grew practice from three consultants to eight through leveraging personal database, developing new service offerings, creating and implementing SOPs, and establishing metrics.

Established groundbreaking Web site using emerging technologies for Technology Reinvestment Project, a $600 million DARPA program. Managed projects from defining specifications to ensuring highest quality and running marketing campaigns.

Founder and publisher of In Re Macintosh, a monthly electronic newsletter for legal professionals containing information on Macintosh products and techniques for use in law practice automation. It was distributed electronically to over 1000 readers each month via online services and BBS's worldwide, including the Legal SIG forum on America Online, the Legal Forum+ on CompuServe, eWorld and AppleLink. In Re Macintosh provided a vital and timely source of information on Macintosh technology and its application to law practice automation, increased communication between developers and customers, and involved the reader in its mission and objectives.

Iowa City, Iowa, Us

Administered Novell 3.11 10 BASE-T Ethernet LAN of 100 workstations.Designed and planned construction of the University’s first computer-based classroom

Managed 25 Macs and 55 PCs on a Novell 3.11 Ethernet LAN.

Consistently achieved or exceeded profit and volume sales goals.

Creator, producer and host of a college radio shows built with industry support.

Co-creator, co-producer and co-host of two college radio shows built with industry support.

B.A., Politicial Science, International Relations

High School Diploma, College Preparation