Jonathan Tyler Email & Phone Number

Texas, United States

Fort Worth, Texas, United States

Fort Worth, Texas, United States

Established marketing experimentation program from ground up & led marketing testing efforts, leading to email program standardizations.Managed analytics transition during company rebranding process.Led company transition from Universal Analytics to GA4 and managed entire implementation with 3rd party vendors.Advanced analytics capabilities & accuracy in Google Tag Manager by identifying process pain points and optimizing GTM tags.

Dallas/Fort Worth Area

GA/GTM audits and custom implementations for various clients across multiple industries.KPI creation, development, and dashboard creation - including social media, web, and marketing campaign metricsGenerated new clients via networking and cold calling.

Mansfield, Texas, United States

Created KPI strategy for Internet Business department, gathered data from various data sources, and created/presented Tableau dashboards for high level executives.Developed & presented curriculum to educate Internet Business employees on AB Testing and Google Analytics.Created and managed the PMS process for the ecom analytics team.Solved various data problems for internal stakeholders as the GA SME.

Dallas/Fort Worth Area

Managed from top to bottom all digital analytics for Greyhound and BoltBusCreated and conducted analysis of an online fee removal, that resulted in $23 million of additional annual revenue.Designed and built new digital analytics data frameworks with Google Analytics and Google Tag Manager.Conducted e-commerce analyses for over 240,000 bus routes that led to key pricing changes in particular markets.Managed entire migration of 200+ web tags with marketing agency change.Managed web & app data flow and tracking for new Data Management Platform integration.Taught and trained internal and external IT teams on web tagging and analytics best practices and technicalities.

Dallas/Fort Worth Area

Southlake, Texas

Lead analytics tracking efforts for the Sabre Hospitality Solutions Synxis Booking Engine.Maintained product’s Google Tag Manager and Google Analytics accounts.Managed product dataLayer event structure, keys, and values.Conducted ad-hoc analysis and reporting for both Sabre and its customers.Solved complex analytics problems and provide support on customer calls.

Dallas/Fort Worth Area

UX Research and Web Product Specialist responsible for the following:Manage, analyze, and report for all web analytics for all UT Southwestern websites including Google Analytics, CrazyEgg, and Hotjar. Includes working with various departments to deliver analytics reports and insights, converting all UT Southwestern websites to Google Tag Manager, and staying up to date on latest web analytics news.Manage, coordinate, and design email campaigns using MailChimp. Involves creating audience-oriented content, collaborating with each client and the marketing department, and developing html for every email campaign.Conduct user testing on various UT Southwestern sites and apps. Involves establishing specific purposes for the test, creating a hypothesis, designing the test, conducting the test, compiling and analyzing results, and reporting results.Manage content on our various websites, primarily the faculty profiles site. Involves working with clients, editing html and content, cropping photos, and building sites within the Alfresco CMS and Proto CMS.Ensuring quality assurance by testing individual functionalities and design on various web projects before deployment.

Dallas/Fort Worth Area

Data Analytics specialist for all UT Southwestern websites. Involves managing tools such as Google Analytics, Moz, Google Tag Manager, CrazyEgg and Hotjar.Content creator and editor for UT Southwestern webpages. Involves editing html in the Alfresco and Proto content management systems.Analytic & digital marketing consultant to Marketing managers regarding digital strategy on various marketing campaigns.

Dallas, Texas

Responsibilities include building & maintaining web pages, writing & editing web content, giving marketing advice, and communication with many co-workers.

Dallas, Texas

Creating a post-graduate Administrative Fellowship Program. Responsibilities included competitive analysis, web content design, html formatting, and communication with upper-level management to accomplish key goals.

Imaged computers and built laptop carts for hospital patient rooms as part of a tight team. Successfully replaced all laptop carts within the hospital.Completed various work orders, such as replacing and configuring printers, replacing monitors and computers across campus, and assisting employees with software issues.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Beta Beta

Ged

Activities and Societies: Drum Major of Marching Band