Jonathan Williams Email & Phone Number

PRESIDENT 2023-PresentMustard Seed 1720 Corp – Marietta, GAServe as Co-Founder of a company whose mission is to acquire franchises in the health/beauty space to provide our customers with a premium experience while creating viable career opportunities in the industry for our employees• Evaluate the financial and cultural viability of multiple franchise opportunities• Privately fund initial capital investments• Establish core principles of organization as Customer Obsession, Collaboration/Teamwork, Hire/Develop the BestAccomplishmentso Identified and initiated the purchase of multiple franchise licenses within southeast USo Vetted, co-funded, negotiated and executed purchase of existing franchise within Charlotte metro areao Completed staff turnover and new hire transition within first 45 days or ownershipo Drove 10%+ growth within 60 days of grand opening by securing staffing, focusing on product assortment, and establishment of community outreach partners

(Subsidiary of Amazon) Ultimately responsible for entire P&L for the business of 250 associates. Functional leads reporting to me include: Operations, Finance, Marketing, Tech, Product and Vendor Management.

Mooresville, Nc, Us

Planned, executed and supported companies rural localization initiatives. Helped to develop and bring to market over 50 new categories to the project to include: Gun safes, Livestock feed, Domestic pet and Checkout items

Las Vegas, Nevada, Us

★ Led all North American sales and marketing activities for the organization to include product innovation, brand and channel. Charged with delivering our organizational BHAG of “a safe in every home” within five years★ Growth in top 50% of accounts will be 8%+--Club channel growth will be +25%★ Championed new product development processes to evaluate all product ventures. Introduced the stage-gate process and new product funnel to streamline decision making and measure progress of all innovation ideas. Established team to lead, foster and sustain product innovation culture. ★ Restructured the entire sales and marketing organizations and redeployed resources to create more effective teams. With limited resources created product, brand and channel-focused marketing teams★ Changed the paradigm of decision making to be fact-based, supported by newly developed templates with metrics employed to consistently evaluate business opportunities and new product platforms. ★ Forged meaningful alliances at senior leadership levels with key retail partners while also managing through challenging product recalls, supply issues and organizational changes★ Reported directly to CEO; led team of 45 direct/indirect reports

Charlotte, Nc, Us

★ Responsible for all retail sales and customer development in the U.S. ($600M in volume). Charged to expand the distribution footprint of our brands across all retail channels while delivering profitable sales and operational efficiencies beyond established metrics★ Restructured entire field sales team in first nine months to drive effectiveness and better alignment. Coached, motivated and led a large group of sales directors and support personnel through significant organizational restructuring★ Even with the aforementioned actions the team delivered significant results; expanding distribution at Walmart, Target, Costco, The Home Depot and Bed Bath and Beyond, experienced significant volume growth at Amazon +27%, Costco+60% and Walmart +8%, and delivered Program savings of $3M+ in 2017★ Developed strategic approach to Amazon business team management which elevated the brand to #1 share at Amazon despite holding a #4 position in the rest of market categories in which it competes★ Initiated and led bi-annual joint business planning sessions at our top four customers with senior-level personnel from Walmart, Target, Amazon and The Home Depot

Orrville, Oh, Us

★ Responsible for over $300M in retail sales—Team delivered +5% in volume and +3% in profit at Publix, Delhaize and Winn Dixie/BiLo combined by expanding our core assortment and overdriving our new item deliverables★ Initiated monthly internal operating rhythm and quarterly scorecard reviews with the customer leadership which helped the team exceed division financial objectives by 10% despite challenging product recalls, supply issues and organizational changes★ Drove new item strategic priorities which led to a 33% increase in new points of distribution within top customers

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Marketing