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Whether you have a successful, established business and want to go the next level, or you are uncertain or your company next steps I and the DNA team specialise in creating a commercial roadmap for the future. Delivering:- Innovation Development- Strategic Planning for growth- Qualitative & quantitative research- Business Planning - the Director journey to MBO and Exit- Overcoming business challenges and trouble shooting- Defining your Purpose, Vision, Mission & Values- Culture & Leadership- Stakeholder Engagement & Communications- Insights Research - markets / clients / channels / competitors- Sales & Marketing Communications planning & implementation- Professional Development of individuals & teams- Business Proposition positioning- Export Strategy- Brand and Web Message and Development- Investor communicationsOur team work with business that are passionate about growing, from Global manufacturers to smaller professional firms and high growth start ups. Working from board level right throughout the business, on strategy and market positioning. Once a plan is agreed we write a marketing communications plan, using BCG & SWOT incorporated in to our 360 modelling. Developing ways to deliver ROI for their marketing investment, both UK & for Export.I work with business where the Directors are passionate and committed to growth and change. Adding value to a company in this context, to achieve great results together is central to our approach.Sector expertise include: Manufacturing, Renewables & Carbon reduction, Legal, SaaS, Accounting & Finance, Construction & professional/business services.Specialities: - Bringing companies clarity to barriers to growth- Defining stakeholder 'pain' and creating the sales opportunity- Creating a unique market position for client brands- Communicating a companies USP's- Business plans with sales & marketing that focuses on the business goals- Accessing funding for growth - grant funding & investor finance
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Managing DirectorDna Oct 2008 - PresentHarrogate, North Yorkshire, GbI work with Directors & Business Owners to devise growth for their companies. Three Pillars build this:1. STRATEGY - I explore barriers to growth, search for innovations, within or outside. Re-igniting the passion for their business, updating vision & support leaders in developing teams.2. CULTURE - Working with business leaders and their team’s I tap in to how you get to the next stage. DNA engage untapped opportunities behind a company, their people and clients. 3. COMMUNICATION - developing a clear mission and communicating this to teams. I work with businesses to develop their message, bringing the vision and mission to life with effective sales and marketing communications. Internal communications supports the customer facing plans to generate new business.HOW? Our unique process releases the growth potential Managing Directors want to achieve, cutting through many of the issues and challenges internal leadership faces. DNA works through a whole business to re-align the company with the Boards vision and strategy. This results in successful businesses, engaged people and buying clients, resulting in increased profits.Whether you have a successful, established business and want to go to the next level, or perhaps you are uncertain or your company next steps I specialise in creating a commercial roadmap to achieve goals. You may want a 90 day plan to achieve short term goals. Or you are looking for a commercial plan to guide you for the next three, five and ten years. Form robust plans that you can target & measure. Adapt to market forces and the aspirations of the owners. This may include removing turnover & profit stagnation, developing sales process (and people), export strategies, leadership & management development, as well as the creation of your communications, brand and message.Your growth, your people's growth and the growth of your business matter, so clarify your business goals, so your vision for 2020 growth is intentional. -
Non Executive Chair24 Fire & Security Ltd Aug 2023 - PresentA young growing business required the external expertise of a chariman to guide the co-directors in developing their growth plan.The company had experienced a period of rapid growth and wanted to harness this.I introduced sereral structures including a monthly board meeting. Working with each of the Directors in mentoring role to support their skills and develop the necessary expertise to equip them for the continued growth.Within the growth plan we set 5 year goalsWrote a vision and values statementSet Key performance indicators around which the company could measure its success, as well as keep on track.People are key to growth so we spent some time working together on how the Directors could best use their skills, avoid cross over and ensure there was accountability.This is the start of an exciting journey together!
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DirectorGlobal Steel Commodities Ltd Oct 2023 - Present40 YEARS EXPERIENCE IN SOURCING STEEL PRODUCTS AND RAW MATERIALShttps://gscommodities.com/We are a trusted sourcing company specialising in engineering steels and other products, sourced from India for the UK and European markets. We also help customers from India source ferrous and non-ferrous scrap from the UK and Europe. With more than 40 years of experience the team at GSC is at the forefront to provide our customers with global quality steel products from India.Our expertise lies in connecting UK Steel businesses with reliable Indian suppliers, ensuring high-quality products and seamless transactions. At GSC we are committed to promoting sustainable practices in the steel industry. We prioritise suppliers who follow environmentally friendly manufacturing processes and adhere to ethical and responsible business practices. -
Virtual Non-ExecEnable Iot Mar 2022 - PresentA SaaS pre-revenue high growth start-up. The shareholders have developed AI targetting the Agritech market. By introducing a new SaaS platform to monitor soil and in particular Carbon Sequestration.The business has the potential to become a major supplier to the food growing market worldwide.Over the first 6 months I worked with the CEO, developing an investor deck. Working on different messages based around specific investor interests.Introducing the business to:The Bill & Melinda Gates Foundation- looking at IndiaShortlisting Tesco supply chainIntroduction to PEWork also included developing the company websiteOngoing social media Meetings with the boardDirect planning with the CEO around strategy and growthFinancial Modelling -
Business SpecialistHigh Peak Steels Sep 2017 - PresentGlossop, Derbyshire, GbHaving worked for over 25 years with Steel Stockholding companies I began a contract back in 2017, with the business owners, to develop a 5 year growth plan. Result: Three times growth across the company. Working to support leadership development, coaching of team members and innovating systems including brand, website, communications and deploying HubSpot CRM -
Business SpecialistNts Mar 2013 - PresentDalton, Near Thirsk, North Yorkshire, GbOne of the largest Steel tube stockholders in the UK and part of the Bianco Group. I was brought in to guide the business on the re-brand of the company.Work was to look at the positioning of this successful family owned company and create a new image that reflected their market position and significant reputation.I led the re-brand and creative team to produce a new corporate identity.Visiting sites to determine how the brand could be applied on site signage and vehicles.Producing three sector specific technical brochuresSales literatureProduct flyersFollowing this I was asked to re-brand one of their child companies John Bell Pipeline based in Aberdeen and so travelled each month to site to work with their Managing Director and Marketing Manager -
Non Executive DirectorTechceram Digital Jun 2016 - Oct 2019Baildon, West Yorkshire, GbWorking for this fast growing high end digital dental manufacturer and sales organisation is an exciting, demanding and fascinating experience. We have secured relationships with global manufacturers, setting up supply chain distribution of equipment & materials. Introduced innovated services including CAD/CAM training, as well as service and maintenance to support clients. Work has also been in extending Techceram's capability to offer advanced technical design & manufacture. This has increased the revenue streams and given the business a broader base from which to grow -
Managing PartnerAspect Design & Marketing Jun 1991 - Jun 2014Founder and Managing Partner of a full service creative agency. Working for leading manufacturing, professional service including insurance, service engineering & legal. Corporate Identity, Product Branding, Web design, advertising & PR.
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Sales & MarketingEldon Design 1990 - 1991Working for a creative agency, I introduced a commercial aspect to the business and working closely with the partners we achieved a doubling of turnover in 12 months.I left to set up Aspect Design & marketing
Jonathan Rayfield Skills
Jonathan Rayfield Education Details
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Leeds Beckett University
Frequently Asked Questions about Jonathan Rayfield
What company does Jonathan Rayfield work for?
Jonathan Rayfield works for Dna
What is Jonathan Rayfield's role at the current company?
Jonathan Rayfield's current role is Strategic Business Growth Consulting, Innovation & Marketing.
What is Jonathan Rayfield's email address?
Jonathan Rayfield's email address is jo****@****p.co.uk
What schools did Jonathan Rayfield attend?
Jonathan Rayfield attended Leeds Beckett University.
What are some of Jonathan Rayfield's interests?
Jonathan Rayfield has interest in Org, Visit Www, Alm, Photography, 21c Church, Mountain Biking, Abundant Life Church.
What skills is Jonathan Rayfield known for?
Jonathan Rayfield has skills like Marketing Communications, Marketing Strategy, Business Strategy, Seo, Social Media Marketing, Business Development, Marketing, Brand Development, Business Planning, Media Relations, Strategy, Integrated Marketing.
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