A man does what he must - in spite of personal consequences, in spite of obstacles anddangers and pressures - and that is the basis of all human morality.- Winston ChurchillJ.R. Cohen has a dynamic and impassioned background rooted in community growth andsustainability with strengths in social media, technology, restaurant operations, andsmall business development. He is the founder of WeSLGT, a website that allows local businesses to collaborate and provide sustainable products and services to the community. As the previous GM of CoffeeGroundz, J.R. leveraged social media to build personal relationships and loyalty with customers. His success with social media has been profiled in national publications including The Wall Street Journal, New York Times, Business Week, and Forbes. His efforts have also been profiled in several case studies, books, and blogs including those published by Twitter, WashingtonUniversity, and author Shel Israel. J.R. attended both the University of Houston in International Business and Spanish, and the Art Institute of Houston in Culinary Arts. He is married and has two children, who are his driving force for inspiration. Hobbies include fishing, cooking, hunting, and anything that involves being out on the water.