Growth and business development consulting and support for marketing agencies and consultancies.www.additive.work

VSA is a hybrid agency that blends consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences. Working with business, strategic and creative leaders, combining consulting with design-driven delivery to solve business problems and create breakthrough brands. My role is client engagement on leading clients across a $4M+ portfolio including AT&T, Ecolab and Employbridge. Worked across VSA functions to design and deliver a range of projects across market segmentation and strategy; plan-to-win development; business case creation; value proposition development; sales enablement; brand strategy (positioning/narrative); brand writing (messaging/naming); brand design (logo/systems, packaging); ad campaigns and marketing (awareness/lead gen) and digital/Website development.

Lippincott is a global brand & innovation consultancy who for over 75 years shaped some of the world’s most iconic brands and experiences. Part of the Oliver Wyman Group.My role was to deliver best-practice business development across a range of brand and innovation strategic and creative services, and consultation into a variety of clients and sectors. I partnered with senior cross-functional teams, both within Lippincott and Oliver Wyman, to develop client-centered POVs, design solutions and create selling propositions. Sold $17M+ of work to clients including ExxonMobil, Boeing, Samsung, Huami, Sempra Energy, OpenTable, Facebook and Warner Media.Also, improved effectiveness and efficiency through process improvement and approach enhancement including closer liaison with the marketing function, development of playbooks, creation of proprietary IC, incorporation of negotiation and offer bundling techniques, CRM adoption and dashboard creation, opportunity prioritization, case study creation and campaign/outreach strategy.

Prophet is a global consulting firm in digital transformation, growth acceleration and brand and experience with over 450 employees worldwide.My role was new within the firm and generated net-new awareness and opportunity - it did not service in-bound leads. Identified prospect companies ($1.5B+) across categories and buyers (VP, CMO) and created go-to market plan with systematic and opportunistic deployment including campaign and event creation. Prospected and proposed across 30+ unique offers/SKUs as a ‘full-stack’ capability. Sold $5M+ of work to clients including Adobe, Fitbit, GS Shop, Hub Group, McAfee, MillerCoors, Nestle Waters, and Western Union.

Interbrand is a leading global firm specializing in brand valuation, analytics, creative and strategic brand development activities, organizational engagement and experience design. Interbrand has 24 offices in 17 countries and is part of Omnicom.My role was to deliver best-practice business development across a range of brand strategy and creative services, and consultation into a variety of clients and sectors. I partnered with senior cross-functional teams, both within Interbrand and Omnicom, to develop client-centered POVs, design solutions and create selling propositions. Sold $40M+ of work to clients including 3M, Accenture, ADP, AIG, BASF, Cisco, Conde Nast, DFW Airport, Disney, GE, GM, Harley-Davidson, Hilton, Hertz, ING, McGraw-Hill, The North Face, Panasonic, PayPal, Prudential, Qualcomm, Samsung, Schneider Electric, Siemens, S&P, Susan G. Komen, UPS, Visa, and Walmart.Assigned in 2010 to Seoul office for training of 50+ person office. Selected to Interbrand Academy in 2013. Selected to Omnicom University Management Program (Babson College) in 2014.