• Built out full-funnel strategies for lead-gen and e-commerce start-ups using KPI’s such as: ROAS, Marketing CAC, LTV, LTV/CAC & Growth Profit.• Optimized accounts using a conversion focused strategy, backed by a growth model of early-venture start-ups.• Evaluated early start-ups growth model for efficiencies to reach profitability• Reported on performance daily, with a long-term view to optimize KPIs over time. • Accelerated growth for start-ups by lowering marketing CAC by 100s of % across all accounts.• Created creative ad copy and strategies outside of paid media to help start-ups scale.• Implemented A/B tests across all campaigns and strategies with a view to increase efficiency and continuous learning. • Maintained 5+ start-ups Google Ads accounts daily, prioritizing through a results focused model.

• Ran and optimized 10+ travel clients on Google search, video, discovery & display ads, Facebook & Instagram ads, Microsoft ads, TripAdvisor, Open Table and Meta I/O.• Optimized accounts with a conversion focused strategy, focused mainly on driving ROAS (15+ ROAS Achieved).• Developed and presented monthly and quarterly reporting of digital advertising campaigns for clients. • Managed and optimized budgets for pacing all while maintaining and beating key KPIs.• Utilized Google analytics to make optimizations for client strategies to ensure a high ROAS.• Helped onboard, mentor and train new team members to ensure the team is set-up for success.• Wrote and created compelling ads in the client’s voice to help maintain and grow the brands.• Collaborated and helped other teams to ensure results for our clients.• Mentored team members, helping them grow their careers and support the team.

• Led a 20+ team of Account Coordinators across North America.• Trained onboarding team members to ensure they were ready for the workflow and mentored as they continued to ramp up.• Instrumental in the hiring process, conducting interviews for potential new hires.• Evaluated team members’ performance on an ongoing basis, intervening when necessary.

• Analyzed daily account spend, budget, performance and overall effectiveness using Microsoft Advertising, Power BI, and Microsoft Excel, while providing account opportunity recommendations.• Supported Account Managers with day-to-day monitoring of their books of business with 80+ B2B and B2C customers, particularly account-level optimizations, billing, and technical support.• Helped manage monthly paid search budgets with an average of 1.1M per month for strategic clients across a multitude of industries.• Played a role in the double-digit growth of several accounts by helping the Account Manager prepare and leading sales meetings.• Provided data-driven analyses of clients digital marketing strategies to enable them to make improvements and optimizations.• Proactively leveraged data insights to further optimize campaign performance and uncover opportunities for growth.• Supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.

• Developed and executed strategy for PPC campaigns (Google AdWords, Apple Search Ads, Facebook, Instagram, and Microsoft Advertising).• Optimized Google AdWords investment for conversions and CPA goals.• Created, curated, and optimized content for SEO ranking.• Created content for corporate blog and web presence, to increase reach, build the brand and SEO.• Managed targeted social media advertising campaigns across both Instagram and Facebook to increase website visits and app downloads.

• Created and designed promotional posters displayed on bus stops around town, which helped promote the upcoming events of the organization.• Redesigned and created a new design for the lobby TV, which was updated every day and was used for promotion of organization run events.• Implemented and brainstormed an advertising opportunity, which was accepted and brought in $1000 extra funding for a first-time event.• Collaborated and aided in running a charity golf tournament, which was the organization’s biggest fund developer• Visualized and constructed a website redesign proposal, which was accepted and is set to be implemented• Communicated and promoted the golf tournament through social media, which helped keep participants up to date and make the event a success