Programmatic Manager, Media Activation
Current
Oct 2024 - Present
AeroLeads people directory · profile
Jonathan R. Ferrer Email & Phone Number
Marketing & Digital Media Professional | AdTech + Programmatic for Google @ Media Futures Group | MBA Candidate at NYU Stern
at
EssenceMediacom
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✓ Verified Jun 2026
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Profile completeness 86%
Current company
Role
Marketing & Digital Media Professional | AdTech + Programmatic for Google @ Media Futures Group | MBA Candidate at NYU Stern
Location
New York City Metropolitan Area, United States, United States
Who is Jonathan R. Ferrer? Overview
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Jonathan R. Ferrer is listed as Marketing & Digital Media Professional | AdTech + Programmatic for Google @ Media Futures Group | MBA Candidate at NYU Stern at EssenceMediacom, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Jonathan R. Ferrer.
Jonathan R. Ferrer previously worked as Programmatic Manager, Media Activation at Essencemediacom and MarTech Manager, Data & Technology at Essencemediacom. Jonathan R. Ferrer holds Master Of Business Administration - Mba, Candidate from Nyu Stern School Of Business.
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About Jonathan R. Ferrer
Experienced media and marketing professional with over 6 years of expertise in orchestrating high-impact, multi-channel digital campaigns. Proven track record of integrating advanced technology solutions into marketing strategies, driving measurable ROI, and amplifying brand visibility. Skilled in navigating the complexities of ad operations, data analytics, and project management to deliver strategic, results-driven solutions. Known for leading cross-functional teams and providing expert guidance on advertising technology to optimize performance and maintain compliance in evolving privacy landscapes. Adept at crafting tailored communication strategies that resonate with target audiences, leveraging data-driven insights to achieve business growth and enhance brand reputation.Specialties: Data Digital Marketing and Media, AdTech and MarTech Architecture Development and consulting, Communication Planning, Ad Operations, Campaign Management and Ad Serving, Product Marketing and Management, Creative Problem Solving, UX/UI Design, Creative Brand Design, Project Management, Strategic Leadership, Training and Mentoring. Software: Google Campaign Manager, Google Ads, Google Display & Video 360, Google Tag Manager, Google Analytics, Double Verify, Integral Ad Science, Moat, Branch, Facebook Ads Manager, Microsoft Office, Adobe Creative Suite (Photoshop, LightRoom, Illustrator, InDesign, DreamWeaver), Moqups, Figma, Jira Project Management Tool. Programming Language: HTML5 & CSS Let's connect: Twitter: https://twitter.com/jonathanrferrerInstagram: https://www.instagram.com/jonathanrferrer/
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13 roles
Jonathan R. Ferrer work experience
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Martech Manager, Data & Technology
CurrentLaunch and manage comprehensive paid digital advertising campaigns, integrate back-end tech infrastructure, and conduct performance analysis using Google Marketing Platform (GMP) for all Google products and service.
Sep 2023 - Present
Adtech Manager, Ad Operations
CurrentTailor cross-channel ad campaigns through architected pipelines, personalized programmatic strategies, and proactive data privacy navigation, while optimizing tag management for seamless campaign execution, user experience, and data accuracy.
Nov 2021 - Present
Public Affairs Officer
CurrentSeamlessly directed and steered strategic media engagement for diverse audiences: established a visual branding guide for all external media products, crafted impactful press releases, amplified by local & international outlets, and led a team of specialists in documenting & distributing compelling stories, showcasing coalition operations & partner forces.
May 2018 - Present
Signal Officer
Led Soldier team in launching vital network & radio comms for 200+ stakeholders in austere conditions, leveraging satellite & tactical equipment. Orchestrated Windows 10 upgrade, managed Local Area Network (LAN) as network admin, and bridged DoD Logistics & Finance, ensuring seamless tech operations & resource acquisition.
Jun 2014 - May 2018
Information Technology Specialist
Empowered 300+ users as IT lead: solved complex end-user & telecom issues, spearheaded Windows 7 upgrades & off-site backups, championed new policies, and trained staff on new OS & systems, ensuring enterprise-wide IT efficiency. Transformed the user experience for 300+ users across Walson Medical Support Element: led complex technical projects.
Feb 2006 - Jun 2014
Manager, Media Technology & Ad Operations
Managed cross-channel campaign launches (Display, Social, Radio, CTV/OTT) for Equifax, Vital Farms, McCormick, Raymour & Flanigan, DSW, and Red Roof Inn; seamlessly navigating CM, DSPs, SSPs, and DMPs through Ad Ops expertise. Led complex media team collaborations (creative, programmatic, VVFs) to ensure flawless execution, optimized tagging via.
Oct 2019 - Nov 2021
Analyst, Ad Operations
Led multi-platform ad trafficking campaigns for industry leaders like MetLife, Direct General, Shell, Siemens, AARP, and Office Depot. Fostered seamless collaboration between media, creative, and programmatic teams (DSPs, SSPs, and data partners) to ensure flawless campaign launches and optimize execution. Leveraged advanced pixel integration and HTML5.
Mar 2019 - Oct 2019
Associate, Ad Operations
Orchestrated the digital ad lifecycle for MetLife & Direct General: expertly managed ad trafficking across platforms, ensured flawless creative execution, and bridged the gap between clients, agencies, and vendors, fueling successful campaign launches on time, every time.
May 2018 - Mar 2019
Project Coordinator
Spearheaded multi-million dollar digital, mobile, and web projects; navigated Agile and Waterfall methodologies, ensuring on-time, on-budget delivery of user-centric deliverables. Led requirement gathering workshops, meticulously documented project lifecycles, and collaborated on UX testing and UAT to guarantee functionality aligned with business goals.
Jan 2015 - May 2018
Marketing Designer
Amplify brand awareness to drive growth for various brands, such as theNational MS Society, Veteran Connection Inc., New Life Assembly, and Connected Communities, by crafting and executing integrated design and marketing strategies across print, digital, and social media platforms.Enhanced brand awareness and increased congregation growth by 55% by leading.
Jan 2011 - May 2018
Design Intern
Crafted visually stunning marketing experiences for diverse clients (DowntownAlliance, The New Group, WNET/Thirteen) – from print masterpieces like brochures and posters to interactive web UIs, driving brand engagement across every touchpoint.
Jan 2010 - Dec 2010
Design Intern
Conceptualized and crafted cutting-edge apparel designs for Ecko's iconic lines (Function, Unlimited, Red) - from bold graphical layouts and captivating fashion elements to trendsetting color palettes and technical packages, showcased internationally.
Aug 2009 - Jan 2010
8 education records
Jonathan R. Ferrer education
Master Of Business Administration - Mba, Candidate
Nyu Stern School Of Business
Master Of Liberal Arts - Alm, Digital Media Design & Technology, Front-End Web Development
Harvard University
Core: Credential Of Readiness, Leadership Principles, & Digital Marketing Strategy
Harvard Business School Online
Certificate, Financial Management & Digital Marketing
Cornell Johnson Graduate School Of Management
Master Certificate, Systems Design & Project Leadership, Digital Marketing
Cornell University
Master'S Degree, Business Administration, Marketing
American Military University
Bachelor Of Fine Arts - Bfa, Graphic Design
Fashion Institute Of Technology
High School Diploma, Illustration
Art And Design High School
FAQ
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Quick answers generated from the profile data available on this page.
What company does Jonathan R. Ferrer work for?
Jonathan R. Ferrer works for EssenceMediacom.
What is Jonathan R. Ferrer's role at EssenceMediacom?
Jonathan R. Ferrer is listed as Marketing & Digital Media Professional | AdTech + Programmatic for Google @ Media Futures Group | MBA Candidate at NYU Stern at EssenceMediacom.
Where is Jonathan R. Ferrer based?
Jonathan R. Ferrer is based in New York City Metropolitan Area, United States, United States while working with EssenceMediacom.
What companies has Jonathan R. Ferrer worked for?
Jonathan R. Ferrer has worked for Essencemediacom, United States Army Reserve, Dentsu Media, Mediacom, and Johnson & Johnson | Workforce Opportunity Services.
How can I contact Jonathan R. Ferrer?
You can use AeroLeads to view verified contact signals for Jonathan R. Ferrer at EssenceMediacom, including work email, phone, and LinkedIn data when available.
What schools did Jonathan R. Ferrer attend?
Jonathan R. Ferrer holds Master Of Business Administration - Mba, Candidate from Nyu Stern School Of Business.
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