Jonathan R. Ferrer

Jonathan R. Ferrer Email and Phone Number

Marketing & Digital Media Professional | AdTech + Programmatic for Google @ Media Futures Group | MBA Candidate at NYU Stern @ EssenceMediacom
Jonathan R. Ferrer's Location
New York City Metropolitan Area, United States, United States
About Jonathan R. Ferrer

Experienced media and marketing professional with over 6 years of expertise in orchestrating high-impact, multi-channel digital campaigns. Proven track record of integrating advanced technology solutions into marketing strategies, driving measurable ROI, and amplifying brand visibility. Skilled in navigating the complexities of ad operations, data analytics, and project management to deliver strategic, results-driven solutions. Known for leading cross-functional teams and providing expert guidance on advertising technology to optimize performance and maintain compliance in evolving privacy landscapes. Adept at crafting tailored communication strategies that resonate with target audiences, leveraging data-driven insights to achieve business growth and enhance brand reputation.Specialties: Data Digital Marketing and Media, AdTech and MarTech Architecture Development and consulting, Communication Planning, Ad Operations, Campaign Management and Ad Serving, Product Marketing and Management, Creative Problem Solving, UX/UI Design, Creative Brand Design, Project Management, Strategic Leadership, Training and Mentoring. Software: Google Campaign Manager, Google Ads, Google Display & Video 360, Google Tag Manager, Google Analytics, Double Verify, Integral Ad Science, Moat, Branch, Facebook Ads Manager, Microsoft Office, Adobe Creative Suite (Photoshop, LightRoom, Illustrator, InDesign, DreamWeaver), Moqups, Figma, Jira Project Management Tool. Programming Language: HTML5 & CSS Let's connect: Twitter: https://twitter.com/jonathanrferrerInstagram: https://www.instagram.com/jonathanrferrer/

Jonathan R. Ferrer's Current Company Details
EssenceMediacom

Essencemediacom

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Marketing & Digital Media Professional | AdTech + Programmatic for Google @ Media Futures Group | MBA Candidate at NYU Stern
Jonathan R. Ferrer Work Experience Details
  • Essencemediacom
    Programmatic Manager, Media Activation
    Essencemediacom Oct 2024 - Present
    London, England, Gb
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  • Essencemediacom
    Martech Manager, Data & Technology
    Essencemediacom Sep 2023 - Present
    London, England, Gb
    Launch and manage comprehensive paid digital advertising campaigns, integrate back-end tech infrastructure, and conduct performance analysis using Google Marketing Platform (GMP) for all Google products and service.
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  • Essencemediacom
    Adtech Manager, Ad Operations
    Essencemediacom Nov 2021 - Present
    London, England, Gb
    Tailor cross-channel ad campaigns through architected pipelines, personalized programmatic strategies, and proactive data privacy navigation, while optimizing tag management for seamless campaign execution, user experience, and data accuracy.
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  • United States Army Reserve
    Public Affairs Officer
    United States Army Reserve May 2018 - Present
    Fort Liberty, Nc, Us
    Seamlessly directed and steered strategic media engagement for diverse audiences: established a visual branding guide for all external media products, crafted impactful press releases, amplified by local & international outlets, and led a team of specialists in documenting & distributing compelling stories, showcasing coalition operations & partner forces in the region.Led and managed a team of 10 media specialists in support of Operation Inherent Resolve (OIR) for Combined Special Operations Joint Task Force - Levant, generating over 4.5 million impressions and a 25% increase in positive media coverage for Coalition and Partner Force operations in the Middle East through strategic media engagement, impactful press releases, and partnerships with local and international media outlets.
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  • United States Army Reserve
    Signal Officer
    United States Army Reserve Jun 2014 - May 2018
    Fort Liberty, Nc, Us
    Led Soldier team in launching vital network & radio comms for 200+ stakeholders in austere conditions, leveraging satellite & tactical equipment. Orchestrated Windows 10 upgrade, managed Local Area Network (LAN) as network admin, and bridged DoD Logistics & Finance, ensuring seamless tech operations & resource acquisition.
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  • United States Army Reserve
    Information Technology Specialist
    United States Army Reserve Feb 2006 - Jun 2014
    Fort Liberty, Nc, Us
    Empowered 300+ users as IT lead: solved complex end-user & telecom issues, spearheaded Windows 7 upgrades & off-site backups, championed new policies, and trained staff on new OS & systems, ensuring enterprise-wide IT efficiency. Transformed the user experience for 300+ users across Walson Medical Support Element: led complex technical projects, spearheaded infrastructure upgrades (OS, network, telecommunication), championed user training, and coordinated enterprise-level integrations, optimizing performance and driving seamless IT operations.
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  • Dentsu Media
    Manager, Media Technology & Ad Operations
    Dentsu Media Oct 2019 - Nov 2021
    Managed cross-channel campaign launches (Display, Social, Radio, CTV/OTT) for Equifax, Vital Farms, McCormick, Raymour & Flanigan, DSW, and Red Roof Inn; seamlessly navigating CM, DSPs, SSPs, and DMPs through Ad Ops expertise. Led complex media team collaborations (creative, programmatic, VVFs) to ensure flawless execution, optimized tagging via GTM/Ensighten, and delivered accurate data through rigorous QA and troubleshooting.
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  • Mediacom
    Analyst, Ad Operations
    Mediacom Mar 2019 - Oct 2019
    London, Gb
    Led multi-platform ad trafficking campaigns for industry leaders like MetLife, Direct General, Shell, Siemens, AARP, and Office Depot . Fostered seamless collaboration between media, creative, and programmatic teams (DSPs, SSPs, and data partners) to ensure flawless campaign launches and optimize execution. Leveraged advanced pixel integration and HTML5 code for precise Floodlight conversion reporting.
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  • Mediacom
    Associate, Ad Operations
    Mediacom May 2018 - Mar 2019
    London, Gb
    Orchestrated the digital ad lifecycle for MetLife & Direct General: expertly managed ad trafficking across platforms, ensured flawless creative execution, and bridged the gap between clients, agencies, and vendors, fueling successful campaign launches on time, every time.
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  • Johnson & Johnson | Workforce Opportunity Services
    Project Coordinator
    Johnson & Johnson | Workforce Opportunity Services Jan 2015 - May 2018
    New Brunswick, Nj, Us
    Spearheaded multi-million dollar digital, mobile, and web projects; navigated Agile and Waterfall methodologies, ensuring on-time, on-budget delivery of user-centric deliverables. Led requirement gathering workshops, meticulously documented project lifecycles, and collaborated on UX testing and UAT to guarantee functionality aligned with business goals.
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  • Various Companies
    Marketing Designer
    Various Companies Jan 2011 - May 2018
    Greenwich, Ct, Us
    Amplify brand awareness to drive growth for various brands, such as theNational MS Society, Veteran Connection Inc., New Life Assembly, and Connected Communities, by crafting and executing integrated design and marketing strategies across print, digital, and social media platforms.Enhanced brand awareness and increased congregation growth by 55% by leading all multichannel marketing projects, including branding design, print designs, digital advertisements, web design, social media management, email marketing, and environmental graphics design.
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  • Red Partners
    Design Intern
    Red Partners Jan 2010 - Dec 2010
    Atlanta, Ga, Us
    Crafted visually stunning marketing experiences for diverse clients (DowntownAlliance, The New Group, WNET/Thirteen) – from print masterpieces like brochures and posters to interactive web UIs, driving brand engagement across every touchpoint.
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  • Ecko Unltd
    Design Intern
    Ecko Unltd Aug 2009 - Jan 2010
    Saint-Laurent, Quebec, Ca
    Conceptualized and crafted cutting-edge apparel designs for Ecko's iconic lines (Function, Unlimited, Red) - from bold graphical layouts and captivating fashion elements to trendsetting color palettes and technical packages, showcased internationally.
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Jonathan R. Ferrer Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Candidate
  • Harvard University
    Harvard University
    Front-End Web Development
  • Harvard Business School Online
    Harvard Business School Online
    & Digital Marketing Strategy
  • Cornell Johnson Graduate School Of Management
    Cornell Johnson Graduate School Of Management
    Financial Management & Digital Marketing
  • Cornell University
    Cornell University
    Digital Marketing
  • American Military University
    American Military University
    Marketing
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Graphic Design
  • Art And Design High School
    Art And Design High School
    Illustration

Frequently Asked Questions about Jonathan R. Ferrer

What company does Jonathan R. Ferrer work for?

Jonathan R. Ferrer works for Essencemediacom

What is Jonathan R. Ferrer's role at the current company?

Jonathan R. Ferrer's current role is Marketing & Digital Media Professional | AdTech + Programmatic for Google @ Media Futures Group | MBA Candidate at NYU Stern.

What schools did Jonathan R. Ferrer attend?

Jonathan R. Ferrer attended Nyu Stern School Of Business, Harvard University, Harvard Business School Online, Cornell Johnson Graduate School Of Management, Cornell University, American Military University, Fashion Institute Of Technology, Art And Design High School.

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