Glass is the first web3-native marketing and loyalty platform for the alcohol industry.

-Built multiple team sponsorships and player partnerships across pro sports -Led logo patch deals with NBA and WNBA-Manage partnerships across top sports and entertainment agencies including Klutch/UTA-Created and lead full funnel influencer marketing strategy-Brand strategy

-Created full influencer strategy, investment model, and metrics-driven forecast that brought in 50K new subscribers in 2022-Built and managed a nationwide team of 10—focused on acquisition through influential partnerships-Member of the growth leadership team-Increased customer acquisition by 145% from October ‘21 - Jan ‘22 within CAC guardrails, and an additional 200% in 2022-Brand Strategy

-Built and led a team of influencer managers throughout the U.S.-Developed national culture strategy across influencer marketing, strategic partnerships, and trends for Budweiser, Bud Light, ULTRA, Stella, Cutwater, Presidente, Natty, BonV!V, and greater AB portfolio-Oversaw 2500+ internally managed paid and unpaid influencers -Built proprietary analytics framework for identifying effective joint ventures and strategic partnerships -Developed analysis to drive efficacy of influencers by type, campaign, and KPIs, which produced over 1B impressions YTD-Oversaw weekly trend reporting-led contract negotiations and execution -brand strategy

-Built a ground-up partnership strategy across 15 craft breweries -Created and implemented influencer marketing strategy that resulted in $2MM YoY cost savings-Led a partnership with RollingStone Magazine that included creation of a new product, experiential activations and an overarching media plan, optimizing a rev share model and producing 10K barrels in the first year.-Conceived of, fundraised externally, produced, and secured U.S and international distribution of documentary “Beers of Joy” which was a featured exclusively on Hulu for 15 months (2MM+ views), and reached #8 on the iTunes top 100 Documentaries-Built relationships with Netflix, Live Nation, Lyft, James Beard Foundation, Hearst, Hello Alfred, Yeti, Kraft, WWE, VANS, L.L. Bean, IMSA, A&E and many more-worked in partnership with legal to develop, negotiate, and execute contracts.

-Led wholesaler, retailer, consumer, and internal education for North America -Responsible for building an online learning platform for beer knowledge and selling skills that reached 10,000+ internal employees and 2500+ wholesale employees -Managed a team of world class beer experts, including 2 of the 19 Master Cicerones in the world -Hosted first A-B beer knowledge summit for 20 VPs and C-level employees to share education philosophy and strategy-Founded $1MM consumer-facing beer culture website that averaged 30% organic MoM growth-Created 1902 Lager for Popular Mechanic’s 115th Anniversary, which led to an experiential platform and critical acclaim

-Partnered with CEO to direct all aspects of digital business strategy, which resulted in 120% user growth in the first 5 months. -Grew social following 2000% in the first year.-Built a multimedia education partnership for Carnegie Hall's "The Somewhere Project" for 10K+ NYC school children -Established and produced “Soundfly Sessions” - curated music events around NYC that kicked off with an experiential event for 700 people at Le Poisson Rouge-Conceived, planned, and executed “The Great Piano Push” —2M+ earned impressions

-Gawker-Sonicbids-F'd in Park Slope (voted #1 blog in NYC by The Village Voice)—wrote over 200 articles

Boutique branding and talent agency representing artists and illustrators for commercial work. Clients include Henri Bendel, Mac Cosmetics, Bloomingdales, Guess, Christian Roth Eyewear, and many more.-Built digital strategy for the agency and clients including Guess?, Henri Bendel, Izak, Bloomingdale's, and Christian Roth Eyewear-Ran all aspects of Christian Roth Eyewear’s digital presence, growing the brand’s following by 500%

-Led social media strategy and brand awareness growth.-Created and managed content across social media platforms (Facebook, Instagram and Twitter). -Worked alongside the founder to create and execute the launch campaign.-Substantially increased following and engagement across social platforms.

-40th team member-Educated hundreds of early adopters through social media, live chat, email, and ZenDesk-Monitored social media channels-Disseminated information to the ever-growing community of users and hosts.-Interviewed new applicants-Required a mastery of website front and backend, excellent communication skills, and time management

-Led all sales and marketing efforts, which led to 25% increase in enrollment-Reorganized the department to find $500K cost savings without sacrificing any jobs -Managed 40 music teachers, 4 orchestras, 15 rock bands, vocal department, jazz department, and private studiosMusic Directed:-FAME, Cinderella, The Wiz

-Built custom trip packages for groups traveling to New York with interest in the performing arts. -Created marketing campaigns and managed social media across multiple platforms.-Customized trips from start to finish, including airfare, hotel accommodations, Broadway shows, attractions, dedicated tour guides, meals, master classes and backstage experiences. -Partnered with Camp Broadway to provide activities and accommodations for over 4,000 families participating in the 2008 Macy’s Thanksgiving Day Parade

Productions Included:-Velveteen Rabbit, National Tour-Gemini The Musical, NYMF-Little Egypt, NYMF-NARAS Honors Awards (featuring Bon Jovi, Alicia Keyes, Melissa Etheridge, Stephen Sondheim, Chita Rivera, Donnie McClurkin, and Oleta Adams)

-Hairspray-Company-Sweeney Todd

Planned and executed a nationwide talent search. Developed a marketing strategy to target our prospective audience using television advertising and social media.