Jonathan Eddy Email & Phone Number

Cupertino, California, Us

Founded in 2016, and acquired by Apple in 2018, boutique artist services company Platoon identifies and shepherds exciting musical talent from around the world while arming them with innovative tools and services to build careers and reach new fans. Platoon's team of employees has expanded across the globe, from London to New York, Los Angeles, Berlin and Cape Town. Platoon’s creative spaces in London and Africa boast a network of studios and content facilities and double as inspiring ecosystems for artists to openly collaborate, with Platoon also offering educational classes across music and marketing.

Independently founded and built music based fact accounts on the genre's Hip-Hop, R&B, UK Rap and Pop music on social media platforms such as Twitter, Instagram and Facebook daily with an audience of over 900,000 run solely on my own.

New York, Ny, Us

Roster included: SZA, Khalid, Tyler The Creator, Miguel, Beyoncè, Jennifer Lopez, Usher, Prince, Future, OutKast, Nas, A Tribe Called Quest, Wu-Tang Clan, Wyclef Jean, Ghostface Killah, Craig David, Destiny’s Child, Sly & The Family Stone, Bill Withers, Luther Vandross, Summer of Soul: Soundtrack and others.Responsibilities:• Managed day-to-day relationships with Miguel’s management at Roc Nation, collaborating with Sony Music stakeholders and external stakeholders to produce the UK catalogue marketing strategy for ‘Sure Thing,’ which charted at #4. It marked his 1st UK Top 10 solo single 10 years after release, becoming certified x2 Platinum and selling over 1.2 million, 3.2 million UGC TikTok creations. Music Week nominated it for the Best Catalogue Campaign in 2024.•Planned and presented promotional marketing ideas for the Hip-Hop 50th Anniversary to global stakeholders, and implemented them in the UK. This resulted in producing and creating a live, in-person experiential UK Hip-Hop 50 fan bedroom documenting 50 years of being a UK rap fan. The event also featured a panel with D Double E, Enny, and Avelino.•Collaborated with global internal Sony Music stakeholders and external stakeholders at Disney to produce UK marketing plans for "Summer of Soul (…Or, When the Revolution Could Not Be Televised)." The album charted at #34, winning Best Digital at the Jazz FM Awards 2022.•Produced and presented UK marketing and promotional plans for Outkast’s 25th anniversary of ATLiens, collaborating with internal US stakeholders in sales and marketing. Resulting in being nominated for ‘Best Reissue’ at NME 2022 Awards.• Developed and showcased UK marketing and promotional marketing plans for with Sly & The Family of Stone’s 50th anniversary ‘There’s A Riot Goin’ debuting for on the albums chart for the 1st time at #88 50 years after being reissued on vinyl.

New York, Ny, Us

Roster Included: Polo G, Koffee, Deno, BERWYN, T Mulla, V.I.C, Cole LC, The Fanatix and Alex Ross.Responsibilities:•Collaborated with internal UK stakeholders in the digital sales and ads team to plan and optimize the paid media strategy based on audience insights for Polo G's single 'Rapstar,' which charted at #3. The song spent 16 weeks on the chart, selling over 600,000 units and earning X1 certified Platinum status.•Produced and presented the UK digital marketing plan, collaborating with internal stakeholders in sales, marketing, digital partnerships, and external promotional teams for Deno’s mixtape ‘Boy Meets World,’ resulting in 2 million TikTok likes, 20,000 YouTube subscribers, and an increase in Instagram followers from 624,000 to 680,000 (+19% increase).

New York, Ny, Us

Roaster Included: Young T & BugseyResponsibilities:•Planned and presented promotional paid and organic marketing ideas for Young T & Bugsey’s single ‘New Shape,’ collaborating with internal UK stakeholders and external promo teams.•Pitched & Produced a parody QVC live stream on YouTube during the release, where fans called into the livestream to play games. The stream received over 14,000 views and was hosted alongside influencer Nella Rose.•Staying on trends by creating parody adverts of the government's 'Next Job Could Be' using 'New Shapes' car salesman visuals for viral content promoting the single through organic and paid media strategy teasing the track.

London, England, Gb

Roster Included: Villa Lena, White City Place, BBC Television Centre and Guiseppe ZanottiResponsibilities:•Plan and deliver social media & digital strategies for a diverse client roster in the lifestyle & property sector •Working with the wider team to develop and execute ideas for exciting still image and video shoots across a range of business areas and clients•Produce and present to internal stakeholders marketing and promotional plans with other departments within Fashion, VIP, Lifestyle, Property and Art•Collaborating with clients and internal stakeholders to capture, create and commission social media contentKey Achievements:•BBC Television Centre: 60th Anniversary•BBC Television Centre x Matilda goad •BBC Television Centre x NHS•Guiseppe Zanotti x Joshua Vides

Hamburg, De

Roster Included: KISS Fresh, KISSTORY London, KISSTORY Bristol, KISSTORY Ibiza, KISSTORY Marbella, KISS Pool Party Live, Snowboxx, We Are FSTVL, The Ends Festival, Eastern Electrics, Southbeats, SundownResponsibilities:•Collaborated with internal UK stakeholders within marketing, events, and paid media teams to produce a UK media plan, ensuring targeted outreach to Kiss audiences across Facebook and Instagram. This collaboration resulted in 10,000 people attending the two-day sold-out Kisstory event on both days at Streatham Common.•Managed day-to-day relationships with Kiss DJs and agents to book talent for Kiss-affiliated events, staying up to date with new upcoming DJs an releases.

Roster Included: Jamiroquai and individual band member socials.Responsibilities:•Planned and presented promotional UK digital and social marketing plans for the album ‘Automaton’ to Jamiroquai’s management and external marketing teams, which resulted in debuting at number #4 on the Official UK Albums chart, selling 60,000 units, going silver within a year.•Analysed and evaluated the effectiveness of why Jamiroquai, as a band, needed to launch on Instagram and Twitter, emphasising the importance of reaching a younger audience. This resulted in a +20% increase in Gen Z discovering their music. •Collaborate with Universal Music and Live Nation stakeholders to create UK marketing plans, leading to sell-out tours in the UK, Japan, the Netherlands, France, and other international dates."•Pitched and curated Spotify Japan's 'House Party: Jamiroquai' and 'Soul Drive with Jamiroquai' editorial playlists, which were created and received over 100,000 Japanese streams.

New York, Ny, Us

Roster Included: Tom Walker, Bryson Tiller, Khalil Devonne, Not3s Responsibilities:• Plan & deliver digital channel strategy highlighting artists and label brand•Develop and maintain relationships with artist & their representatives•Conducting research, compile & analyze audience data•Gather & distribute accurate reports from internaland external platforms for key stakeholders•Create & maintain release calendars; collect and organize all artist assets•Originate and deliver marketing strategies for assigned artists across all spaces, with a focus on digital, social and UK streams and sales•Analyse and evaluate the effectiveness of your marketing campaigns and feedback to the wider marketing team.Key Achievements:•Charting #11 on the UK albums chart with Bryson Tiller’s 2nd album ‘True To Self’ spending 9 weeks on the chart through paid media & Influencer strategy•Charting #99 on the UK singles chart with Bryson Tiller's single 'Somethin Tells Me' spending 1 weeks on the chart through paid media & Influencer strategy•Over 2millions streams and 270K YouTube Views on Khalil Devonne's 'Finer Things' on GRM Daily through paid media & Influencer strategy•Grew Tom Walker's Instagram from 0 to 69,000 followers •Over 3 Million streams on Tom Walker’s single 'Heartland' also receiving over 1 Million views on YouTube. •Grew Relentless Records Instagram from 800 followers to over 20,000 followers (+2400% Increase)

London, Gb

Responsible​ ​for​ ​implementing​ ​the​ ​social​ ​media​ ​strategy​ ​for​ ​the​ ​Facebook​ ​Twitter,​ ​and​ ​Instagram,​ ​writing​ ​monthly​ ​in-depth social​ ​media​ ​reports​ ​customer​ ​development.​ ​Targeting​ ​demographics​ ​and​ ​to​ ​promote​ ​the​ ​venue​ ​across​ ​social​ ​channels. Reporting​ ​back​ ​internally​ ​on​ ​campaign​ ​success.​ ​Participating​ ​in​ ​brainstorms​ ​for​ ​creative.

London, Gb

Responsible​ ​for​ ​implementing​ ​the​ ​social​ ​media​ ​strategy​ ​for​ ​Instagram,​ ​writing​ ​monthly​ ​in-depth​ ​social​ ​media​ ​reports Audience​ ​development.​ ​​ ​Participating​ ​in​ ​brainstorms​ ​for​ ​creative,​ ​Managing​ ​budgets​ ​on​ ​equipment​ ​to​ ​shoot,​ ​booking talent,​ ​scouting​ ​talent,​ ​creating​ ​digital​ ​assets,​ ​recording​ ​artist​ ​performances,​ ​artist​ ​interviews​ ​and​ ​live​ ​streaming​ ​content on​ ​Instagram​ ​Story.Key Achievements:• Recording​ ​live​ ​social​ ​media​ ​content​ ​for​ ​Stefflon​ ​Don’s​ ​first​ ​headline​ ​tour​ ​for​ ​the​ ​main​ ​clubs​ ​social​ ​media​ ​platforms.

London, Gb

Assisted​ ​E-Commence​ ​teams​ ​reporting​ ​back​ ​to​ ​Lead​ ​UX​ ​Designer​ ​daily​ ​checking​ ​both​ ​Accessorize​ ​and​ ​Monsoon’s​ ​website for​ ​links​ ​using​ ​google​ ​analytics.Key Achievements:• Clearing​ ​over​ ​8,000​ ​website​ ​links​ ​to​ ​increase​ ​website​ ​user​ ​experience​ ​and​ ​click-through rate

Responsible​ ​for​ ​social​ ​media​ ​strategy​ ​for​ ​key​ ​luxury​ ​brands​ ​social​ ​media​ ​amplification.​ ​​ ​Using​ ​analytics​ ​to​ ​target demographics​ ​and​ ​promote​ ​brands​ ​across​ ​social​ ​channels.​ ​Managing​ ​and​ ​creating​ ​social​ ​media​ ​calendars​ ​with​ ​scheduled posts​ ​cross​ ​the​ ​month​ ​for​ ​Facebook,​ ​Twitter,​ ​Devolving​ ​social​ ​media​ ​strategy​ ​and​ ​reporting​ ​back​ ​internally​ ​on​ ​campaign success​ ​Participating​ ​in​ ​creative​ ​brainstorms.​ ​Managing​ ​budgets​ ​for​ ​photoshoots​ ​assisting​ ​with​ ​a budget​ ​for​ ​talent​ ​and influencers.​ ​Managing​ ​the​ ​marketing​ ​intern's​ ​and​ ​setting​ ​clear​ ​objectives​ ​weekly​ ​for​ ​them​ ​to​ ​deliverClients Included: Rémy Martin, LOUIS XIII Cognac, Casamigos Tequila, The Ivy Restaurants and SportFX​Key Achievements:• Launching ​SportFX Cosmetics​ ​social media channels for the brand launch growing their Instagram followers from 0 to​ ​5,000​ ​followers• Launching ​London restaurant Peyotito's​ ​ social media pages, growing their ​Instagram​ ​from 0 to 5,000​ ​followers​ ​• Launching yoga brand ​Yogi2Me​ ​growing​ ​their Instagram from 0 to ​​4,000​ ​followers

Lead​ ​on​ ​delivery​ ​of​ ​Punch’s​ ​digital​ ​and​ ​social​ ​media​ ​campaigns.​ ​​ ​Routine​ ​and​ ​systematic​ ​use​ ​of​ ​social​ ​media​ ​to​ ​help​ ​drive and​ ​support​ ​Punch’s​ ​programmes​ ​and​ ​events.​ ​Monitor,​ ​report​ ​and​ ​provide​ ​statistics​ ​reporting​ ​to​ ​Head​ ​of​ ​Office​ ​and Finance​ ​or/and​ ​relevant​ ​member​ ​of​ ​staff​ ​as​ ​well​ ​as​ ​uploading​ ​information​ ​in​ ​the​ ​correct​ ​procedure​ ​(management information)​ ​creating​ ​social​ ​media​ ​strategies​ ​Increasing​ ​followers​ ​using​ ​key​ ​engagement​ ​messaging​.Key Achievements:• Sold​ ​out​ ​two​ ​London​ ​tour​ ​dates​ ​for​ ​U.S​ ​R&B​ ​singer​ ​Amerie’s​ ​first​ ​tour​ ​to​ ​the​ ​UK.​ ​• Trebled​ ​Twitter​ ​impressions from Punch Records ​ ​from​ ​average 100,000​ ​–​ ​140,000​ ​a​ ​month​ ​impressions​ ​to​ ​over​ ​400,00​ ​–​ ​700,000​ ​impressions​ ​a​ ​month. (+400% increase)• Increased Punch Records ​Twitter​ ​from 5,000 to ​10,000​ ​followers​ (+100% increase)

Los Angeles, Ca, Us

I​ ​was​ ​responsible​ ​for​ ​implementing​ ​the​ ​social​ ​media​ ​strategy​ ​for​ ​the​​ ​Twitter,​ ​and​ ​Instagram.​ ​Database management​ ​contacting​ ​photographers,​ ​illustrators,​ ​to​ ​add​ ​to​ ​the​ ​Complex​ ​Media​ ​​ ​Network.​ ​Researching​ ​articles.​ ​Keeping ahead​ ​of​ ​pop​ ​culture​ ​and​ ​digital​ ​trends​ ​to​ ​feedback​ ​to​ ​the​ ​teamScheduling​ ​tweets,​ ​Instagram​ ​posts​ ​throughout​ ​the​ ​day​ ​through​ ​Tweetdeck.Key Achievements:• Growing​ the ​Complex UK Twitter page ​​from​ ​9,000​ ​to​ ​20,000​ ​followers (+122 % Increase)​ • Launched ​the ​Complex UK ​Instagram page​ ​from​ ​0​ ​ to​ ​14,000​ ​followers​ • ​Adidas​ ​Originals​ ​x​ ​Pharrell​ ​Williams Supercolour​ ​launch event in London

London, Gb

Scheduling tweets throughout the day using HootSuite Tweetdeck uploading images on Facebook with links to posts, Analysing site hits using Google Analytics Liaising with other members of the Digital team including the CEO, Co-Founder of the app on digital strategies of how we could market the app, who we could target the most for the best impact on building up a fan base through socials interacting with other people interested in the brand creating brand awareness amongst gamers who would be interested in downloading the app.Key Achievements:• Jiggster x MCM Comic Con, London

London, Gb

Liaising daily with the press regarding sample requests., Prioritising garments to Topman￢ﾀﾙs target media to ensure maximum exposure Updating and organising the samples room to ensure directional products can be quickly and easily located when completing request and during press visits. Logging and booking out samples on fashion GPS and ensuring they are delivered on time using Gorknana database similar processing returns quickly so that product is to be reallocated. Communicating with buyers regarding key request and their availability.Key Achievements:• Put together X-Factor contestant Jahmene Douglas outfit together for the live show.

Rochester, Kent, Gb

Researching and writing well-researched articles on topics relevant to the Thanet region locally on events or happenings in Broadstairs Margate, Ramsgate, Birchington West Wood cross including interviewing people locally on their views towards a topic that would be printed in a future newspaper that week, Answering the phone to people that wanted to talk about their eyewitness events to-do with a story being submitted into the newspaper that week submitting stories on deadlines.​Key Achievements:• Interviewed international McFly Fans for the music & entertainment column.

Santa Monica, California, Us

Responsible for channel management, the creation of artist Bebo skins, banners, audience development and daily communication on social media channels on Bebo working with Interscope Records in the US and Virgin Records /Polydor in the UK.Roster included: Pharrell Williams, Soulja Boy and The Kooks​Key Achievements:• Charting The Kooks debut album 'Inside In/Inside Out' at number #2 on the official UK albums chart spending 158 weeks on the top 100 selling over 1.6 million albums going 5x platinum.• Charting Pharrell's debut album 'In My Mind' at number #7 on the official UK albums chart spending 7 weeks on the top 100 selling over 94k albums going silver.• Charting Soulja Boys debut single at number #2 on the official UK singles chart spending 52 weeks on the top 100 selling over 800k singles going platinum.• Pharell William's debut album 'In My mind' getting to number 3 on the US Billboard 200 selling 142,000 • Soulja Boy's single 'Crank Dat' receiving 3 million digital copies in the US spending 7 weeks at number one on the U.S. Billboard Hot 100.• Making the Soulja Boy's original 'Crank Dat' music video go viral across the U.S via Bebo through cross-promotion and influencer marketing

Btec Level 3 Diploma, Information Technology

Education record