Drives strategy and oversees planning, budgeting and execution of internal and external communications programs in support of client brands and initiatives;Manages vendors and direct reports, ensuring accountability and successful execution of duties;Counsels organizational leadership on communication strategy and builds relationships with partners and stakeholders, ensuring effective communications to respective audiences;Creates talking points, media pitches, social and digital content and supporting materials for campaigns and company initiatives;Leverages relationships with local, national and international media to drive campaign awareness, place proactive stories and negotiate outcomes for reactive news cycles;Develops and executes crisis communications plans, reducing undesirable coverage and minimizing negative impact to client brands;Conducts executive spokesperson preparation and serves as subject matter expert for product launches, industry events and sponsored activities.

Served as organization spokesperson for all broadcast, print and online media engagement;Drove marketing and advertising campaigns to show the value of supporting the BBB, resulting in increased bureau revenue and membership;Lead coordination with government and non-profit organizations on campaigns to educate consumers and reach new audiences, resulting in a 10 percent year-over-year increase in use of bureau services;Increased media coverage more than 20 percent year-over-year through the development and implementation of a media relations campaign focused on proactive storytelling and community engagement;Designed and developed direct mail campaigns, print advertisements, media and sponsor kits and annual reports using Adobe Creative Suite.

Served as primary writer for content published to the newsroom of the university’s main website;Assisted in crisis communications efforts following a natural disaster, leveraging a variety of print and online channels to communicate information to university stakeholders;Produced and served as host for a weekly news broadcast of campus and community initiatives.