• Responsible for partner operations with Amazon & Roku to guarantee distribution agreement delivery across WBD digital properties, including HBO Max• Created Programmatic Program Management team to help steer large revenue generating projects such as migrating our preferred PMP platforms and enabling programmatic on new endpoints• Worked with Freewheel to understand new features (Unified Yield, Programmatic Module, Partner Module) and developed revenue strategy around the new features to maximize yield across Direct Sales and Programmatic• Revised our Programmatic Partnership Team to focus more on delivering the best path for our DSP partners and have a deeper technical knowledge of Freewheel to provide DSP support

• • Manage team of programmatic yield managers responsible for video and display monetization across WarnerMedia’s portfolio including CNN, TBS, TNT, Bleacher Report, DirecTV Stream, TMZ, and more. Generated 20% YoY revenue growth • Develop and manage annual Roadmaps in partnership with Product & Sales teams to monetize scale programmatic guaranteed deals and enable programmatic across STB VOD and vMVPD endpoints• Facilitate greater access to high priced programmatic deals by creating “Best Price Wins” model to increase overall video yield, generating substantial incremental revenue• Collaborate with our legal and partnership teams on all new and existing 3rd party ad tech contracts

• Drive yield through building automated tools in Looker with complex data sets to monitor 9-figure programmatic business• Collaborated with product team in establishing ad tech stack and onboarded new partners (SpotX, Telaria, Index, Xandr)• Ran regular meetings with SSP and DSP partners to stay current with programmatic products and trends• Crafted experimentation frameworks to calculate incremental lift of new vendors, ad products, and video endpointsYield Management: Developing a PMP rate card for Sales Team along managing open market floors and rates.

• Found over $2M in recurring annual revenue for over 60 publisher clients by querying log-level data to gain buy-side and sell-side insights on their inventory• Spoke directly with publishers, offering consultative advice about their current SSP, header-bidding, and ad-server setups to ensure maximum revenue potential• Provided A/B testing analysis to determine success metrics after implement changes in client’s systems

-Provide extensive trainings to new and existing clients on how to best utilize Yieldex across multiple publisher orgs (Inventory, Ad Operations, Sales, Yield & Pricing)-Driving adoption of the platform by offering best practices and tips on how leverage the data from the Yieldex platform to enable publishers to better manage their inventory and yield across multiple sales channels.-Create client specific data studies to offer insight on how they were using Yieldex along with potential revenue and operational opportunities gleaned from Yieldex data.-Built and maintained an internal reporting structure to "Score" each client's usage to monitor overall account health.

-Manage ad operations team of nine people that execute sales planning, creative trafficking, optimizations, campaign management, and troubleshooting for over 50 publisher clients and 165 ad-server support clients.-Help aid in onboarding new publisher clients by analyzing their current process, offer process improvements, and blend their workflow with Operative’s internal structure.-Participate in monthly and quarterly reviews with clients discussing high-level overview of Operative’s performance.-Create customized external KPIs for clients while also building more granular internal reporting to drive efficiencies on a client by client basis.-Recruit, train, and develop new members to ad ops team.-Provide consultation for other departments pertaining to high-level project rollouts, client satisfaction, and implementation.-Overseeing expansion of Bangalore office by developing a roadmap of hiring and training an additional staff of 90 traffickers.

-Generated customized analytics on a wide variety of metrics including campaign performance, clientsatisfaction, and key performance indicators.-Produced a robust weekly system of checks and balance to maintain a quick turnaround time and over a 99% accuracy rates for clients across entire department.-Organized specific data analyses internally to measure team performance and reconcile report discrepancies.-Performed technical troubleshooting for ad trafficking and sales planning, and analyzed campaignoptimizations.

-Responsible for overseeing Sales Planning activities for Chicago, Detroit, and Dallas for Microsoft.-Handled Sales Planning and Creative Building for Latin America markets and house ads for Microsoft.-Lead weekly meetings with off-shore team discussing new tools and process updates.