Events and partnerships, Northeast. Client: BMW North America.

Marketing strategy. Local media buying. Event marketing. Sampling team management. Sales integration.

Event planning. Sampling program management. Collegiate marketing. Local media and sponsorship buying.

Developed, executed, and reported branding and activation initiatives for diverse array of clients across the sports, recreation, consumer package goods, and cable TV categories. Led sales efforts for NHL fantasy hockey platform. Acted as day to day contact for all assigned clients, and provided in-house consulting on social media initiatives.

Administered all consumer collecting initiatives in Metro New York City. Managed a staff of 30+ part-time employees across sampling and collegiate marketing platforms. Worked in various CPG sales support initiatives in both traditional and non-trad off- and on-premise points of sale and distribution. Executed various event, sports, and culture marketing initiatives including the opening of Red Bull Arena.

Prospected, pitched, closed, and serviced multi-platform sponsorship deals for minor league affiliate of the NHL’s New Jersey Devils. Closed six figures worth of sponsorship in four short months with the organization (cash and trade) while managing two employees (one full time, one intern).

Generated new business for startup sports media consulting firm. Supported founder on all duties as assigned. Managed all sales and marketing consulting strategy and operations for all clients.

Identified existing sponsorship inventory and created new revenue opportunities for second season of nationally distributed cycling lifestyle show. Prospected potential sponsors whose media buying habits align with program’s demographics, pitched said targets, closed and serviced contracts.

Acted as primary contact for entire roster of endemic racing-centric partners, promotional partners, and supported premier partner accounts. Coordinated all sponsor media units, schedules, and affidavits and liaised directly with ABC and ESPN to ensure proper placement and fulfillment of contracted in-show corporate partner elements. Maintained all sponsor budgeting. Performed on-site hospitality and partnership activation at key events. Provided sales support to new business endeavors. Successfully sold high-end hospitality units in first-ever infield entertainment area. Recession facilitated massive contraction of organization's staff, hence my departure.

Part of the team that performed all of the team’s fan services efforts, including but not limited to fan correspondence, VIP hospitality and entertaining, and non-game day event support. Group coordinated all ballpark entertainment initiatives such as game script, anthem performances and ceremonial first pitches. Executed off-site community relations initiatives. Managed database utilized to measure and gauge fan base opinion on all issues relating to the club.

Served as main liaison between league, team, and stadium sponsors as well as partners of other events at Toyota Park. Fulfilled all aspects of sponsorship agreements. Created event-specific and annual recaps. Managed sponsorship aspects of game day events and promotions, festivals, hospitality, booths and displays, production script, pre-game and in-game promotions, and all sponsorship-centric members of game operations staff. Left organization prematurely to return to East Coast due to severe family illness.

Built relationships with groups on campus who could benefit from the functionality of the brand and enhance its image. Sampled individuals with product who were in need of its benefits. Created, organized, and executed numerous grassroots marketing initiatives. Implemented small-scale versions of national marketing strategies.