Jonathan Rosen Email & Phone Number

San Francisco, CA, US

Head of product management and UX teams at Burning Man Project. Leading development of strategic initiatives and offerings that serve the global Burning Man Project community, and guiding the internal tools that enable the operations of the nonprofit organization + annual Burning Man event.

ACQUIRED by LegalSifter!As the product management executive, I worked with clients to identify opportunities to accelerate their sales process, building products that made the review of sales contracts faster & smarter, whether it was on their paper or the customer’s. We automated legal playbooks into AI-assisted contract review tools, with language banks.

Petaluma, California, US

• ACQUIRED by InfoTrack!Executive role leading the marketing, product marketing and product management functions of One Legal, one of the largest providers of litigation support service purchasing solutions in the United.
• Developed multiple, vertical specific MVPs and took to market, including mobile app and micro-sites.
• Redesigned multiple product area UI's, including: billing, order status, purchasing, support center and registration.
• Expanded third-party API connections from 3 to over 10 integrated partners.
• Driving strategic alliances to create both sales channels and delivery efficiencies.
• Hands-on design and implementation of JIRA system, with Trello integration

San Francisco, CA, US

• Moved company from feature/function marketing to solution/value marketing and created the Kenshoo product marketing organization with processes and measurement to accelerate growth and retain clients. Developed all.
• Travelled +100K miles/year meeting with clients and prospects to document needs and enable sales
• Drove double-digit YoY revenue growth while maintaining high gross margin for consecutive years
• Led product marketing team responsible for four product lines with frequent, agile releases
• Contributed to Kenshoo becoming the “sole-leader” in two Forrester Waves
• Monitored competitive landscape and produced positioning and objection management tools

San Francisco, CA, US

• ACQUIRED! $300M by AppenSupport rapid growth by crafting business cases to grasp and prioritize product investments. Develop product-level marketing collateral and enables sales for new product portfolio. Build SaaS in.
• As company’s first formally trained, management-level product professional, pioneered use of quantitative feature development decisions and generally accepted agile development principles.
• Took monthly revenue growth from ~0% to 10% via innovative, customer-driven product features.
• Led & delivered quantitative assessment of 8 new product market segment or vertical opportunities
• Reduced feature backlog ~70% (1000 – 300) in first 4 months and subsequently grouped into manageable themes that customers could perceive as “incremental value.”
• Developed competitive positioning, briefed sales, and coordinated messaging to prospects, pipe-line grew by 130% in first 4 months of tenure.

Waldorf, DE

• ACQUIRED! $3.5 BILLION by SAP!Expanded customer facing role, effecting growth by leveraging B2B SaaS-based commerce to propel company’s business-focused social network. Foster high-profile alliances, channel.
• Played key role in landing and expanding $28M partnership with American Express by leading crea-tion of a horizontal product line that met client’s specific needs in exchange for subsidization.
• Generated hundreds of enterprise users for newly established product Discovery by forging mutual technology integration relationship with IBM, including C-level sponsorship on both sides.
• Substantially raised product & network value, meeting clients’ #1 request by landing unprecedented deal with Dunn & Bradstreet (D&B) to distribute proprietary supplier risk data on Ariba channels.
• Playing part-time Product Marketing, developed expansion to global public sector vertical by developing solution for needs of both US and European public sector members, and their vendors.

Waldorf, DE

• Charged by CTO to found and establish a brand-new SaaS product (Discovery) and transform company into a true cloud-based B2B network authority, adding hundreds of millions in shareholder value. Oversaw product.
• Took Discovery from idea stage to $1.5M revenue in <2 years. Established product within multiple verticals as the premier service for finding vendors worldwide, with 700K+ sellers in 190+ nations.
• Maintained analyst relations, and spoke globally, developing Discovery as an international solution.
• Organically grew Ariba network 200%+ (350K+ users) by ensuring a uniform, positive customer experience across all touch points, from sales to in-product to support.
• Developed plans and prototypes for vertical specific flavors of the Discovery buyer user experience.
• Expanded usage to encompass 50%+ of Global 2000, while personally involved in over half those customer relationships, speaking globally executives.

• Oversaw all marketing and product efforts, and personally promoted technology to conferences, media, and analysts. Created all marketing collateral from specsheets and online ad copy, to tradeshow conference booth and.
• Grew organization from 2 to 20 employees across 2 continents, and protected $1.6B+ in online transactions.
• Profiled in BusinessWeek magazine for top-caliber outbound communications program.
• Raised profit margin 36% by strategically revising and communicating price structure.
• Expanded channel traffic 350% by launching affiliate program to increase distribution.
• Captured 9% gain in website traffic by adding successful blog component.

Stamford, CT, US

Ms, Information Technology

Bba, Information Systems, General Business Administration