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Growth focused, user community-oriented product leader who develops and executes product vision from inception through development of outstanding customer experiences. Significant experience building early-stage SaaS products and helping organizations mature their products from feature/function to solution-centric offerings. I love to help companies reach scale with the right market, and most of my efforts have led to successful acquisitions. Ask me how I can help you build a mature product management team that takes your company to the next stage!Proven go-to-market planning abilities while supporting key customer relationships, collecting feedback and data for enhancements, and delivering projects on time, without major defects in an agile development environment.Very experienced leading cross-functional teams to provide outstanding customer experiences that achieve positive reviews, referrals, and high net promoter scores.--AI and Predictive Analytics have been cornerstones of all products I have worked on.Specialties: AI, Agile, Crowd, Cloud, Commerce, Collaboration. Product management, SaaS, on demand, product development, Product & Market Strategies, Market Research & Analysis, P&L Management, Product Life Cycle Management, New Market Development, Branding & Positioning, Marketing Strategies & Tactics, Customer Relationship Management, Strategic Alliances, creative problem solving, financial analysis, business model analysis, early-stage companies, branding and identity, strategic management.
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Associate DirectorBurning Man Project Nov 2019 - PresentSan Francisco, Ca, UsHead of product management and UX teams at Burning Man Project. Leading development of strategic initiatives and offerings that serve the global Burning Man Project community, and guiding the internal tools that enable the operations of the nonprofit organization + annual Burning Man event.
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Co-Founder | Chief Product OfficerAkorda Jun 2017 - Nov 2019ACQUIRED by LegalSifter!As the product management executive, I worked with clients to identify opportunities to accelerate their sales process, building products that made the review of sales contracts faster & smarter, whether it was on their paper or the customer’s. We automated legal playbooks into AI-assisted contract review tools, with language banks that offered the preferred terms to move deals ahead while keeping deal terms within acceptable ranges. As a co-founder, I developed Akorda’s branding, marketing materials and product offering from the idea stage to a product used by Fortune-100 companies.-Gathered and documented requirements for Agile development process-Developed, validated and produced product roadmap-Led design of user interface that simplified extremely complex workflow processes-Crafted client onboarding experience to delight customers-Embraced the multiple hats of a co-founder by owning executive responsibility for Brand Marketing, Product Marketing, Events, Project Management & HR/Payroll functions.-Deployed, managed and used multiple tools to support product and operational missions (Asana, JIRA, Autopilot, Salesforce, Aha!, Slack, Expensify, Gusto)
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Director Product Management And MarketingOne Legal Dec 2014 - Dec 2016Petaluma, California, UsACQUIRED by InfoTrack!Executive role leading the marketing, product marketing and product management functions of One Legal, one of the largest providers of litigation support service purchasing solutions in the United States. Drove new business pivot to transform from service provider to becoming a leading provider of SaaS to the legal industry.• Developed multiple, vertical specific MVPs and took to market, including mobile app and micro-sites.• Redesigned multiple product area UI's, including: billing, order status, purchasing, support center and registration.• Expanded third-party API connections from 3 to over 10 integrated partners.• Driving strategic alliances to create both sales channels and delivery efficiencies.• Hands-on design and implementation of JIRA system, with Trello integration• Managed a team of 6 extremely high-performance individuals.• Speaker at industry conferences and contributor to visible media.• Refreshed marketing website leading to over 3X in leads, with performance marketing multi-channel attribution tracked through Pardot, Salesforce (SFDC) and Google Analytics.• Expanded social media strategy to expand followers, reach and engagement all by triple digits. -
Director Of Product MarketingSkai Dec 2012 - Dec 2014San Francisco, Ca, UsMoved company from feature/function marketing to solution/value marketing and created the Kenshoo product marketing organization with processes and measurement to accelerate growth and retain clients. Developed all go-to-market plans and executed. Introduced two net-new products to the market, while overseeing +100% growth of flagship “Search” product. Enabled sales team to prevail with vertical specific tools and messaging. Created sales toolkit/online repository to streamline field access to a large library of effective collateral. • Travelled +100K miles/year meeting with clients and prospects to document needs and enable sales• Drove double-digit YoY revenue growth while maintaining high gross margin for consecutive years• Led product marketing team responsible for four product lines with frequent, agile releases• Contributed to Kenshoo becoming the “sole-leader” in two Forrester Waves• Monitored competitive landscape and produced positioning and objection management tools • Led definition of buyer personas and created persona-specific, vertical solution messaging • Revised pricing and packaging to accelerate deals, reduce channel conflict & raise sales volume• Crafted vertical messaging documents and produced slide decks allowing penetration of new vertical markets and acquisition of strongest competitor’s #2 client -
Director Of Product ManagementCrowdflower Jan 2011 - Dec 2012San Francisco, Ca, UsACQUIRED! $300M by AppenSupport rapid growth by crafting business cases to grasp and prioritize product investments. Develop product-level marketing collateral and enables sales for new product portfolio. Build SaaS in support of a multimillion-user solution offering. Advance attainment of platform intellectual property. Contribute to ongoing development of central corporate strategy. Lead 2 direct reports. • As company’s first formally trained, management-level product professional, pioneered use of quantitative feature development decisions and generally accepted agile development principles. • Took monthly revenue growth from ~0% to 10% via innovative, customer-driven product features. • Led & delivered quantitative assessment of 8 new product market segment or vertical opportunities• Reduced feature backlog ~70% (1000 – 300) in first 4 months and subsequently grouped into manageable themes that customers could perceive as “incremental value.” • Developed competitive positioning, briefed sales, and coordinated messaging to prospects, pipe-line grew by 130% in first 4 months of tenure. -
Senior Manager, Global Alliances & Business DevelopmentAriba 2010 - 2011Waldorf, DeACQUIRED! $3.5 BILLION by SAP!Expanded customer facing role, effecting growth by leveraging B2B SaaS-based commerce to propel company’s business-focused social network. Foster high-profile alliances, channel development, and acquisitions for company’s Green and Diversity partnerships. Identified new technologies and synergies to enhance product development and corporate strategy. Located, secured, and maintained productive relations with business partners. Oversaw all post-deal aspects including sales team tools & briefing, technical integration and customer campaigns. • Played key role in landing and expanding $28M partnership with American Express by leading crea-tion of a horizontal product line that met client’s specific needs in exchange for subsidization. • Generated hundreds of enterprise users for newly established product Discovery by forging mutual technology integration relationship with IBM, including C-level sponsorship on both sides. • Substantially raised product & network value, meeting clients’ #1 request by landing unprecedented deal with Dunn & Bradstreet (D&B) to distribute proprietary supplier risk data on Ariba channels. • Playing part-time Product Marketing, developed expansion to global public sector vertical by developing solution for needs of both US and European public sector members, and their vendors. -
Senior Product ManagerAriba 2007 - 2011Waldorf, DeCharged by CTO to found and establish a brand-new SaaS product (Discovery) and transform company into a true cloud-based B2B network authority, adding hundreds of millions in shareholder value. Oversaw product marketing, developed sales toolkit and trained sales team. Supported 10 deals per quarter. Intensively consulted clients in a highly public, customer-facing role and synthesized feedback to advance product development. Led a 10-member matrixed team. • Took Discovery from idea stage to $1.5M revenue in <2 years. Established product within multiple verticals as the premier service for finding vendors worldwide, with 700K+ sellers in 190+ nations. • Maintained analyst relations, and spoke globally, developing Discovery as an international solution.• Organically grew Ariba network 200%+ (350K+ users) by ensuring a uniform, positive customer experience across all touch points, from sales to in-product to support.• Developed plans and prototypes for vertical specific flavors of the Discovery buyer user experience.• Expanded usage to encompass 50%+ of Global 2000, while personally involved in over half those customer relationships, speaking globally executives. • Developed positioning, and competitive positioning, leading to product line granting company $500M+ business opportunities by end of tenure, and today offers over $1B in opportunities.
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Founder & CeoReliabid, Inc. 2006 - 2008Oversaw all marketing and product efforts, and personally promoted technology to conferences, media, and analysts. Created all marketing collateral from specsheets and online ad copy, to tradeshow conference booth and giveaways. Formed product roadmap and forecasts based on close review of markets, competition, and sales plan. Translated product releases and updates into unique value propositions for customers. Secured business partners to grow market presence. • Grew organization from 2 to 20 employees across 2 continents, and protected $1.6B+ in online transactions. • Profiled in BusinessWeek magazine for top-caliber outbound communications program. • Raised profit margin 36% by strategically revising and communicating price structure. • Expanded channel traffic 350% by launching affiliate program to increase distribution. • Captured 9% gain in website traffic by adding successful blog component.
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Relationship Manager, Executive ProgramsGartner 2003 - 2006Stamford, Ct, Us
Jonathan Rosen Skills
Jonathan Rosen Education Details
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The George Washington University School Of BusinessInformation Technology -
The George Washington University School Of BusinessGeneral Business Administration
Frequently Asked Questions about Jonathan Rosen
What company does Jonathan Rosen work for?
Jonathan Rosen works for Burning Man Project
What is Jonathan Rosen's role at the current company?
Jonathan Rosen's current role is Network Growth Product Management + Product Marketing Leader.
What is Jonathan Rosen's email address?
Jonathan Rosen's email address is jo****@****ail.com
What is Jonathan Rosen's direct phone number?
Jonathan Rosen's direct phone number is +141549*****
What schools did Jonathan Rosen attend?
Jonathan Rosen attended The George Washington University School Of Business, The George Washington University School Of Business.
What are some of Jonathan Rosen's interests?
Jonathan Rosen has interest in Civil Rights And Social Action, Education, Politics, Arts And Culture.
What skills is Jonathan Rosen known for?
Jonathan Rosen has skills like Saas, Enterprise Software, Product Management, Strategy, Business Development, Product Marketing, Crm, Start Ups, Cloud Computing, Sem, Management, Leadership.
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