Jonathan Ruffner (Csm, Cspo) Email and Phone Number

Product & Brand development for a breakout Portland, OR based company specializing in custom professional audio recording equipment & microphones that are being used in several recording studios across the nation and in the hands of award-winning recording artists such as Richey Ramon “The Ramones”, Isaac Brock “Modest Mouse”, and Golden Globe and Oscar winning composer Michael Danna “Life of Pi”.

While trading full time as a pattern day trader, I was asked to moderate and assist with product development for a rapidly growing startup and online trading community consisting of several hundred paying subscribers/members. My contributions have included:● Moderating, teaching, and providing technical analysis for the Discord community during trading hours● Acting as a Product Owner for the development team and maintaining a product backlog for the development of proprietary applications used for market analysis. ● Conducting research, creating user personas, and writing user stories to help guide the development team.● Developing marketing and training material for use on our platform and through social media.

Following our second child, my wife left her role as Sales Director and Lead Broker for the opportunity to create her own Real Estate business. To help ensure success during the early phases, I stepped in to support until we were able to hire and onboard a showing assistant and listing coordinator. During this time my responsibilities included: ● Planning and facilitating client events and client retention campaigns● Marketing collateral & Content creation● Showing coordination

A Product Innovation Lead owns the vision, scope, and backlog of the product that we are building through collaboration with clients and stakeholders while focusing on new and future business development and strategy that results in new clients, initiatives, and business opportunities. Guiding our clients through defining a clear vision and roadmap for the product that we were building, I helped lead our development teams through the production process as an expert in technology and Agile development. By translating the needs of the user and stakeholders to our development team, we assured that we were always focusing on building the right solution for the right audience while maximizing ROI for all stakeholders. Projects I was involved with included: Ernst & Young - EY Navigate (Hybrid financial wellness service) & Planner Interface (CRM)NEFE (National Endowment for Financial Education) - User Experience & Website Consolidation, Remapping, & Redesign● Client management, identifying client needs to establish the Minimum Viable Product (MVP) for their Minimum Viable Audience (MVA).● Responsible for facilitating Agile ceremonies including Daily Stand-ups, Sprint Planning, Backlog Grooming, Sprint Retrospectives and Sprint Review sessions with internal development teams and clients alike.● Focus on continuous innovation, analyzing problems from multiple angles to create functional requirements, user stories, and test cases.● Drive Agile development across teams to ensure a steady stream of deliverables & continuous market validation while focusing on continuously improving user retention through optimizing the user experience. ● Lead and facilitated powerful product development workshops aimed to collaborate, discover, and define the minimum viable product and audience for both new and existing clients at the beginning stages of a product development cycle.

Leader for a team of developers, guiding project completion while teaching and implementing Agile Scrum development methodologies throughout the development process highlighting the importance of collaboration, clear vision, and listening to client needs. ● Accountable for leading sprint planning, managing product backlogs, writing & right sizing user stories, organizing and force ranking the product backlog by ROI, facilitating daily stand-ups, sprint reviews & retrospectives, and providing support for my team while solving problems and removing impediments to ensure completion by project deadlines.

Recognized throughout our retail markets as a trusted customer service expert and sales leader with a deep knowledge and passion for technology who is excited to share that knowledge and experience with others. With an ability to quickly form meaningful relationships with peers and clients alike, I was regularly relied on by leadership to mentor others while developing innovative solutions for the complex needs of clients and organizations. ● Consulting for organizations & businesses, coordinating & facilitating briefings & consultations with business owners, C level executives, and all other important stake holders, translating client needs into a solution roadmap, implementing innovative solutions that maximize ROI.● Business development. Identifying sales opportunities and converting new leads into loyal business relationships while growing existing accounts. Increased new lead generation across retail teams by as much as 430% year over year along with a 15-point increase in net promoter scores in overall client satisfaction.● Tailoring solutions, driving sales goals, facilitating events, delivering engaging presentations, and providing IT service and onsite consultation & training for several high-profile clients including Nike, Columbia Sportswear, and DaimlerChrysler. ● Built, lead, and equipped teams in the Oregon - Idaho market to replicate Apple Business initiatives, expand client relations, increase lead generation, and elevate awareness of Apple Business services, resulting in an increase in sales growth for both Apple & client companies. ● Recognizing areas of opportunity within teams to improve customer experience and technical knowledge, I developed and lead training programs promoting best practices that were soon implemented market wide resulting in rapid and measurable increases in sales, customer satisfaction, business lead generation, and individual performance through SMART goals across Apple retail stores within our market.

Design: branding, logos, press kits, and marketing collateral for businesses, individuals, and recording artists. Produced art, illustration, and collateral for film and media which have been featured in and recognized at the Cannes film festival, Sundance, and The Portland 24 Hour Film Festival.

In the short time I worked with the Best Buy team, I elevated our store to #1 in our market for Apple Computer sales, building excitement around the brand and the products while educating my peers on how to discover individual customer needs and deliver training and product demonstrations to our sales staff. This ultimately lead to my departure from Best Buy and into the Apple family.