Jonathan Russell Email & Phone Number

As a Performance Marketing Manager, I am responsible for cultivating and retaining undeniable account performance across our Business portfolio. To do so, I am responsible for the exploration and optimization of current and new strategies to ensure our clients' dollars are being spent in the most effective way, while aligning with Google's Best Practices and optimizing towards High Value Actions. Once those new advertising strategies have been proven, I am responsible for scoping out process and determining the most efficient way to scale the strategy across our business portfolio.In addition to proofing our digital advertising strategies, I am also responsible for developing expertise at a company-scale on how to articulate account performance and align on performance benchmarks with the broader team.Lastly, I am responsible for creating valuable client interactions and providing support for our internal teams as needed. Past our current clients, I am responsible for creating easily digestible collateral and information for clients and the broader Automotive industry to learn more about Foundation Direct's strategy, as well as general Automotive and Digital Advertising trends and shifts.

In addition to the core responsibilities as an Account Technician which center around client retention and the maintenance of ad accounts for undeniable performance, the Senior Account Technician requires a few additional responsibilities:1. Training and developing the expertise of new Account Technician hires as it pertains to business processes and ads management and optimization2. Establishing account management best practices and optimization flows3. Creating documentation and resources for new hires to use to improve the work flow of all Foundation Direct employees while continuing to develop these new hires4. Look for opportunities to optimize account performance at scale, as well as develop new advertising strategies that can be applied at scale5. Become a subject matter expert at the software we use to automate our ad generation and management, and serve as a point person for technical issues and support related to this software.

Managed key accounts to drive client retention and revenue for the company by creating best-in-class client experiences and undeniable account performance that greatly exceeds performance benchmarks.Additionally, as the 5th member of Foundation Direct, my input was integral to the development of account management processes and documentation, and at one point was responsible for the retention and performance of over 50 clients.

As a CSR member of the Registrar's Office, I receive students, listen and interpret their questions, and direct them through the complex web of administration to find the resources they need. Additionally, as a more senior staff member among the students, I have been responsible for training new student hires. Lastly, I have assisted in driving awareness of the Registrar's Office within the campus community through posts on social media advertising our new location and new services we offer.

As an Orientation Aide, I was the ambassador between the College and all of the new students. I went through 5 days of rigorous training on crisis management, how to have difficult and meaningful conversations, and general resources of the College. When Orientation began, I was on call 24/7, and served as a friend, a resource, and a mentor to new students in order to ensure they gain the skills and information necessary to flourish in their new environment and next step in education.

As Initiate Advisor, I am responsible for fostering a welcoming environment for the new members of the organization, as well as communicating expectations and ensuring retention among these new members. Furthermore, this position serves on the executive board, influencing organization-wide decisions that would affect both new members as well as continued members.

As Initiation Committee Chair, I am responsible for mentoring the new members of the organization, and fostering their growth while integrating them with the current members. Along with those responsibilities comes delegation to my committee members as well as event planning.

As the Marketing and Social Media Intern, I have contributed towards content creation on the many different hotel accounts under Modus Hotels, designed flyers for internal and external use, built up our image bank, helped manage the customer relationship management systems, reviewed and revamped programs serving as differentiators, and initiated a project focusing on increasing a sustainable focus in one of our hotels.

As the Fraternal Affairs Representative of the organization, I responded quickly in resolving conflicts among members, served as liaison between the Executive Board and the general members, and organized an organization wide event at the end of the semester while cutting the cost of such an event by 33%.