I communicate and work with production teams to ensure that content is published in a timely manner. - Ensuring correct review and revise content for accuracy, tone, voice, clarity, flow and structure of content.Partner with Social Media team in development and execution of social content across multiple platforms.

At Nice To Meet You, I use a 360 degree approach to provide strategic solutions for brands, agencies and individuals. From implementing SEO strategies for Fortune 500 companies, helping artist launch their projects online and live events, and producing brand activation initiatives for TV & Film studios, I collaborate with clients to deliver personal campaigns that are tailored to meet their needs and goals.

I was a writer on Season 2 of the game show, Generation Gap and was primarily responsible for pitching game segments and writing humor driven trivia questions.

I was a staff writer for the first season of a late night television show. While on the team I was responsible for pitching, writing and producing segments for on air and digital content. This also included crafting content for NBC's partners for in-show brand activation. Partners included Starbucks, Samsung & T-Mobile.

At the YMCA, I led internal/external brand initiatives to ensure compliance across multiple departments along with an integrated team of strategic experts across social, digital, influencer partnerships, experiential, sponsorship, and creative strategy. I drove best-in-class results by overseeing consumer data analysis, insights, and optimizations. With a focus on comprehensive brand, channel, and consumer marketing strategies, I exceeded the organizational objectives and fostered relationships with our 800+ member based organization.

I directed e-commerce, digital, OOH and traditional advertising campaigns for Legoland Discovery Center Atlanta's inaugural season resulting in 34k+ incremental attendees over budget. I excelled at developing strategic brand toolkits, ensuring creative excellence while preserving brand identity. A collaborative leader, I managed content production, team development, and operations to achieve profitability. Was the key point person responsible for developing third-party promotions with attractions and events such as Georgia Aquarium, Johnny Rockets, Zoo Atlanta, Simon Properties, ACVB, Chick-Fil-A Bowl, Coca-Cola, Gap, etc.

Planned yearly marketing road-map for $14 million association, successfully developing and leading a high functioning team of regional brand managers to direct local marketing efforts. Planned annual experiential marketing events ensuring successful brand activation initiatives. Compiled multiple media kits and press releases annually through relationship building with local media outlets and personnel, resulting in repeated coverage from TV and Print media. Introduced roll-out of income-based membership plan and training program after assessment of community needs. This resulted in a 30% growth in specific target demographic after first year of inception. Developed and worked in partnership with key community organizations such as Florida Hospitals, the Health Department, International Speedway Corporation, Young Professionals Group, and Vince Carter Foundation, increasing awareness of the YMCA’s cause and increasing donations.

Provided support to the Communications and Marketing department for a $95 million organization with 27 locations, serving families and health seekers throughout the Metro Atlanta area by creating and developing print, web, audio and video communication materials. Managing logistics for media events which included partnerships with the Atlanta Braves, Coca-Cola and UPS. Analyzing PMA reports to identify and recruit specific market segments to make recommendations to regional directors to supplement their local marketing efforts.