Jonathan Schmit Email & Phone Number

New York, United States

• Program Director and Integrated Operations Lead as part of the AOR for Moderna and as part of the TBWA Health Collective - a joint agency within TBWA\WorldHealth and TBWA\Chiat\Day specializing in direct-to-consumer (DTC) health advertising ($40MM book of business)• Lead and manage a team of senior project managers and project managers to plan and flawlessly execute multi-channel campaigns, ensuring regulatory compliance and strict financial acumen.Key Responsibilities include full-year planning and scoping for multiple business units, client collaboration, resource management, risk management, budget oversight, and continuous improvement -- maintaining project management best practices while continuously seeking opportunities to improve process and efficiencies.

Chicago, Illinois, United States

Program Director and Integrated Operations Lead as part of the AOR for Moderna and as part of the TBWA Health Collective - a joint agency within TBWA\WorldHealth and TBWA\Chiat\Day specializing in direct-to-consumer (DTC) health advertising ($40MM book of business)• Lead and manage a team of senior project managers and project managers to plan and flawlessly execute multi-channel campaigns, ensuring regulatory compliance and strict financial acumen.Key Responsibilities include full-year planning and scoping for multiple business units, client collaboration, resource management, risk management, budget oversight, and continuous improvement -- maintaining project management best practices while continuously seeking opportunities to improve process and efficiencies.

St Charles, Illinois, United States

• Significantly transformed the agency’s digital services process, strategic approach and client accountability. • Responsible for hands-on leadership and management of top-to-bottom digital services offering from account ownership to project execution (new business proposals, digital marketing strategy, SOWs, web development and coordination of digital marketing tactics — Social, SEO, Paid).• Redeveloped and launched a Managed WordPress Hosting and Maintenance product.

Oak Brook, Illinois

• Translated long term business goals and strategies into actionable go-to-market initiatives ensuring relevance to the marketing objective.• Managed day-to-day activities amongst internal stakeholders and external agencies to ensure efficient and effective project completion including maintaining project timelines, updating project plans and following up on action items.• Developed and maintained website updates and digital campaigns (online content + social media curation) to increase web traffic and establish category thought leadership.

Clients: Continental Tire the Americas (Continental Tire, General Tire) and Discover Financial Services• Responsible for account growth, digital planning and web strategy (site content, SEO, paid search) for continentaltire.com and generaltire.com.• Grew assigned account base for Continental Tire in one year by over 70% with the addition of the generaltire.com.• For Discover Financial I was responsible for scoping, resourcing and managing small to large scale web and mobile solutions ensuring identified business needs were mapped to final deliverables.• As digital producer I successfully coordinated multiple projects (simultaneously) ensuring client expectations were met while actively managing team assignments, project health and budgets throughout the project lifecycle.

Client: Numerous clients served (national and local) across the political and advocacy landscape• Managed cross-functional teams for Trilogy's award winning and industry recognized site building and digital advertising services leading an on-going pipeline of multiple projects with a high success rate of meeting deadlines, schedules and budgets.• Provided overall team leadership while also managing client services and client support before, during and after the project lifecycle.

Client: Bank of America• Managed client relationship ($30 million book of business) responsible for building customer loyalty through credit card rewards marketing• Lead agency driving award redemption activity through real time IT integration and web service management, creative, brand planning, campaign reporting and merchandise fulfillment.• Provided overall strategic direction, account team management and cross-functional team leadership. • Responsible for driving client satisfaction and revenue growth.• Secured and developed initiatives outside of core service offering – including meetings and events work, enhanced web analytics, and mobile marketing.

Client: Discover Financial Services• Senior manager over the Agency’s full scope of one-to-one marketing services with Discover.• Primary focus on all consumer and business credit cards in the Acquisition and Portfolio marketing channels as well as work for the Fee Product and Student Loan business units.• In less than a year increased the Agency’s breadth of services by introducing and securing work for Aspen Events, Aspen Digital and Aspen Latino.

Account Supervisor (2004 – 2006)Clients: Chase Credit Card Services, Viking River Cruises, Sears Canada, Bally Total Fitness and Lutron Electronics• Responsible for the growth and overall account management of multiple accounts.• Championed and managed first-ever broadcast campaign for Viking and Lutron. Both campaigns far exceeded client goals and netted thousands of new leads upon launch. • Directed Lutron to Internet response only model; completely changing their traditional interface with the consumer. Organically grew media spending from a $200K test to a commitment of $4.5MM over the next 12 months.• Guided relaunch of Bally Total Fitness advertising campaign (Dec 2004) increasing month-over-month memberships for first time in over a year.• Reinvigorated traditional Sears Canada holiday catalog offering and tripled requests and distribution with key strategic insights combining consumer response touch points into one cohesive campaign.Senior Account Executive (2002 – 2004)Clients: Sears, Roebuck & Co., Sears Canada, OSRAM Sylvania• Responsible for the development, execution and integration of all DRTV initiatives including lead generation program development and media market analysis.

Client: Kemper Insurance Companies• Lead point-of-contact for all Brand and/or Business Unit print and broadcast advertising, media and Internet and direct marketing development. • Charged with maintaining the Brand integrity from Corporate Marketing and Advertising through each Business Unit.

Client: Dodge Motor Division• Managed Dodge Ram nameplate advertising as part of the Dodge Truck national account team. • Developed communication strategies, interfaced with clients, generated creative briefs and competitive reviews, managed third-party relationships and event marketing, and oversaw all television and print productions.

Client: GM Certified Used Vehicles• Provided on-site brand management support including the implementation of key marketing and communication plans.• Identified opportunities to further build the brand on both dealer and consumer retail levels.

Client: Lincoln Mercury Dealer Association.• Geographically responsible for the West and Southwest regions in the execution, coordination, and approval of all advertising both print and broadcast.

Client: Buick Motor Division• Primary responsibilities included product authentication for various Buick Motor Division dealer training materials (print and video) and project management duties for Buick sponsored PGA golf tournaments.