• Held responsibility for 59 locations & 650 colleague headcount• Identified, developed, and directed the implementation of the business strategy • Achieved all measured sales and customer KPI’s ahead of company standard performance for years• Achieved the above results through engagement of team leading to three-star colleague engagement store for the division (Best Companies)• Developed and implemented a consistent performance review framework across the retail estate that helped improve culture and performance • Grew, established, and enhanced relationships with other key business departmental leaders representing the retail function • Co-created strategy to maximise productivity of floor space by implementing a dining and beds offering in conjunction with the commercial and property teams ensuring profit per square footage was maximised• Identified stores in the retail estate that would close or be chosen for refit based on financial performance and local conditions, project managed the process and reviewed financial performance to recoup initial outlay in record time• Led the company’s health and safety and FCA legislative adherence. • Headed strategic succession strategy in conjunction with L&D department that identified the retail leaders of the future• Delivered the transition to a more diverse and flexible workforce which has enhanced colleague retention, created a better EVP and improved conversion by 20% in all areas• Led the roll out and integration of a new stock management system• Oversaw the annual staffing levels budget and ensured annual implementation compliance

• Reported to COO and developed both the traditional sales team and the new ecommerce channel team to reach and maximise their full potential• Successfully delivered the video chat development and rollout, expanding the ecommerce offer

• Reported directly to CEO, delivering a full review & refinement of the operational structures of retail & fully implemented recommendations• Successfully developed and applied to the company, a centralised telephone system that formed the foundation of a centralised operations model• Effectively worked with distribution leaders to optimise the stock process & developed enhanced working practices to improve efficiency and engagement to both teams.

• Successfully managed expansion programme for the company into Scotland & Ireland, project managing the expansion and physical opening of 9 new locations• Effectively delivered performance initially for Scottish region which increased to 11 locations with an annual turnover of £80m• Gained additional responsibility for the North East & Yorkshire, increasing physical locations to 39 and annual turnover to £200m.• Developed a high performing culture that created several future retail leaders & outperformed the company on all KPI’s leading to the being the Region of the year