My own services largely advising amigos and acquaintances alike on their business ventures and/or personal brands. An all-embracing service encompassing the realms of marketing, branding, social media, PR. From conception to execution, innovative ideas are implemented to improve brand visibility and value.

Procuring insightful interviews with prominent MMA luminaries to assist the growth of the UG's fledgling YouTube channel. Notable interviewees include Urijah Faber, Dan Hardy, Andrei Arlovski, Anthony Pettis, to name but a few.I personally carry out every single stage of the interview process; contacting and organising interviewees, researching questions, filming, editing, and promoting (via multiple social media platforms.)Furthermore, I man social media accounts, seek commercial partners for the outlets, and incorporate various branding elements into the creative output.mixedmartialarts.com (also known as The UG,) is the largest and most reputable online source of MMA news that boasts the most vibrant hive of activity pertaining to the MMA community. I approached its founders with the idea of establishing a YouTube channel extension of the brand. In less than 18 months old, I've singlehandedly created a fledgling YouTube platform that has already accrued in excess of 8,500 subscribers, north of 9 million views, and multiple thousands of likes/comments to highlight the levels of engagement. And all of this from being able to actually attend a mere handful of live events.Recent advertisement deals, proactively secured via my own endeavour, will now enable me to focus a greater portion of my time on building the channel in-between events, with more regular content including discussion shows, exclusive fighter journals, fight breakdowns, and much more.

In 2013, along with a few friends, I founded Stretty News TV, essentially building a Manchester United Football Club YouTube channel from the ground up, lending my branding, online social networking and marketing expertise, as well as providing key video content. An authentic channel which offers an insight into the essence of the club, via interviews and live debates with renowned Reds and everyday fans alike.I've proactively carved out multiple opportunities, organising and filming dozens of interviews. I personally carry out every single stage of the interview process; contacting and organising interviewees, researching questions, filming, editing, and promoting (via multiple social media platforms.)Furthermore, I man social media accounts, seek commercial partners for the outlets, and incorporate various branding elements into the creative output.The below YouTube link showcases a selection of my work with ex- MUFC players; I've interviewed players from multiple generations including Lou Macari, Andy Ritchie, Gary Bailey, Arnold Mühren, Paul McGrath, Paul Scholes, Keith Gillespie, Raimond van der Gouw, Luke Chadwick, Danny Higginbotham, Ryan Shawcross, Andreas Pereira and more.Furthermore, I've interviewed famous Reds including renowned songsmith Pete Boyle, world title-challenging boxers Tyson Fury/Anthony Crolla, United's longtime stadium announcer Alan Keegan, Ronaldo biographer Guillem Balague, Cantona biographer Philippe Auclair, Tracey Neville (sister of Gary/Phil) plus prominent British journalists such as Henry Winter.My work has significantly contributed to the channel's burgeoning online presence, now boasting thousands of YouTube subscribers and a sizeable Twitter following of approximately 28,000. Furthermore I cultivated a relationship with Hotel Football (owned by prestigious Class of '92) whereby they let me film interviews in their suite with Old Trafford as the backdrop.

I approached SecondsOut owner with the proposal of enhancing the content provided in my native/resident North of England for both of the above respected online boxing outlets. I was consequently granted the position of lead correspondent in the North of England, and subsequently became the organisation's go-to man for on-camera interviews.Procuring insightful interviews with prominent boxing luminaries to assist the growth of SecondsOut. Notable interviewees include Eddie Hearn, Ricky Hatton, David Haye, to name but a few.It's an all-encompassing undertaking in which I personally carry out every single stage of the interview process; contacting and organising interviewees, researching questions, filming, editing, and promoting (via multiple social media platforms.)Furthermore, I man social media accounts, seek commercial partners for the outlets, and incorporate various branding elements into the creative output, and also recruit fellow media members to assist in covering boxing events for the outlet.

I was recruited by Head of Matchroom Boxing Eddie Hearn on a consultancy basis for a series of boxing events (broadcasted by Sky Sports) taking place in various Northern cities, with the ultimate objective of driving sales and begetting a buzz around the shows. The multi-faceted role encompassed numerous areas, including PR, social media, online content and commercial. From localised promotional activity to overarching brand building, plus seeking prospective commercial partners.

At the turn of the year, I began to write articles on various interests (having previously written at a high academic level), including football, MUFC, MMA (UFC), marketing, branding, social media and other miscellaneous topics. I was accepted to write pieces for both “United We Stand” fanzine on- and offline (an irreverent, independent voice of the fans which annually features on the shortlist for UK fanzine of the year), and CBSSports Bleacher Report over in the US. I was swiftly promoted from a Contributor to a Featured Columnist, and was soon approached by various media outlets to pen analytical and opinion pieces for their sites (including respected MMA sites CagePotato, WHOATV and BAMMA.) Furthermore, I conducted numerous telephone and vis-a-vis filmed interviews with both distinguished journalists and elite sportsmen.

Ultimately, following an application, interview, two-month Internship and Presentation delivered to key figures at Ogilvy, I was one of the very few people to receive an offer for their prestigious and highly sought-after Fellowship scheme (http://www.ogilvy.co.uk/fellows/) amongst the hundreds of budding marketers that originally applied.

During my time at Ogilvy One, I worked on the below-the-line marketing campaigns of the UK’s biggest telecom provider, BT. I reformulated their homemovers’ advertising strategy and conducted a study on the copywriting of their promotional material which I subsequently presented to the heads of the BT account. Furthermore, I participated in the “Idea Shop”, Ogilvy Group UK’s pop-up ad agency that provides free business consultations to small- and medium-sized businesses, community projects, arts groups, charities and individuals

I undertook a two-month Internship at Ogilvy (third largest marketing organisation globally), working at both Coley Porter Bell and Ogilvy One agencies respectively. During my time at Coley Porter Bell brand design agency, I profited from the opportunity of working on various established brands such as the distinguished Martell brandy (I devised a strategy that will be pitched to the cognac brand with a view to procuring the assignment of cultivating their brand image through redesign), the quintessentially British Beefeater Gin (I was heavily involved in the naming strategy that underpins one of its forthcoming product varieties) and the classic white chocolate Milky Bar (packaging content). I also collaborated with the head of the Planning department on his forthcoming lectures regarding Digital Media, and a presentation he gave to the board members of the Andersen Windows Corporation (the US’s largest window company).

Head of Marketing at JE Spares (http://www.jespares.com/) radio controlled models company (an online business based in Middleton). Thus far, I have completed the marketing audit and strategic planning stages and intend to implement my ideas forthwith in order to advance the company. This will involve a certain level of brand development (revamping the website and brand image via the creation of an erstwhile non-existent brand story), intensive online marketing (through social networks), cross-marketing (fostering relationships with other local radio controlled associations/organisations) and various other initiatives. A glance at the archives containing the old JE Spares websites (http://web.archive.org/web/*/http://www.jespares.com) will underscore the dramatic evolution of the business, and its journey from small business to recognised brand name within RC (radio controlled) circles.

I spent time shadowing Elmwood brand design consultancy’s (Top Ten UK company in its field) New Business Manager during a phase of transition for the company, which included working on various briefs that encompassed the areas of leisure, banking and social marketing initiatives. Additionally, I seconded the company’s brand developer for a project which oversaw the transition of a farming estate to a brand name. I assisted in the research and composition of the final presentation which outlined the execution of this transition and ultimately won Elmwood the brief. Finally, I devised a digital marketing strategy for a private venture of Elmwood’s London MD. During my time at Elmwood and Make Mine a Builders (Make Mine a Builders worked out of Elmwood’s London offices), I became au fait with designers through collaborating with them (on both the client and agency side) to ensure that ideas could materialise.

I was entrusted with a varied brand communications role that encompassed sampling opportunities, digital marketing, social media and on-/offline PR. I created briefs to be submitted to agency creatives and devised taglines for front-of-pack campaigns. I also assisted in the brand’s Market Penetration endeavour (preparing presentations for entry into numerous multiples such as Asda and the Coop, attending annual builder-related conferences, procuring prospective new stockists), prospective Market Development (researching the existing tea markets in Canada and Australia to ascertain its viability) and Product Development (sourcing and manufacturing novel merchandise). Within two months I had singlehandedly tripled the number of daily website visits and solicited significantly more Facebook fans than both Tetley and Typhoo.

I have also collaborated with the inimitable Shed Simove on various projects. This comprises the creation of the iPood in conjunction with the self-entitled “Ideas Man” (http://shedsimove.com/node/924), and being assigned the tasks of integrating his existing digital marketing efforts, and enhancing both his public-speaking and PR endeavours.

Position as an Honorary Research Assistant to Dr. Stuart Roper at the Manchester Business School. This post entailed research and composition of the material that will be included in the book on Corporate Brand Reputation/Image, to be published in 2011 by the internationally-renowned Pearson group.