Jonathan Shuster, Mba Email & Phone Number

• Devise cross-channel UX and conversion rate optimization strategies, test prioritization frameworks, Growth Marketing plans, and A/B testing roadmaps for digital marketing agencies and direct clients
• Create in-depth heuristic and data-driven CRO and UX audits for local, national, and international organizations to inform website redesigns and performance improvements
• Conduct actionable quantitative and qualitative site and e-commerce funnel analyses using heatmaps, usability studies, session recordings, and performance analytics reporting

Seattle, Washington, US

• Led CRO practice, driving cross-channel web experimentation, analysis and user insights for all Zillow offerings
• Collaborated with internal stakeholders and agency partners to generate 4:1 ROI and 124% YoY increase in est. incremental revenue in 2023
• Spearheaded build, launch and adoption of AI-driven testing insights library and monthly CRO roundtable for companywide knowledge share
• Evangelized team & tooling capabilities to grow testing footprint by 28% YoY across multiple demand and lead generation surfaces

New York, NY, US

• Crafted and presented heuristic and opportunity audits for client CRO roadmaps with analytics, competitive research and user study inputs
• Worked with cross-functional account teams to develop holistic content and creative strategies for healthcare client website redesign
• Assisted in development of agency service offering collateral, process optimization and pitch deck templatization

Paris, FR

• Co-led U.S. CRO-UX practice team, serving as global Center of Excellence for international expansion
• Directed overarching CRO, UX and SEO client strategy to exceed program ROI and business goals and ensure organic scope expansion
• Drove 19% total CRO client revenue increase YOY through existing client growth and new business initiatives
• Generated 30% in incremental revenue YOY with ancillary services
• Optimized workflow to improve deliverable impact and reduce avg. turnaround times by 21%
• Initiated and managed vendor partnerships, negotiating as much as 73% in annual tech fee savings for clients

Paris, FR

• Led strategy, growth, operations and account teams for multiple CRO, UXO and SEO engagements
• Managed and grew longest-running, highest revenue CRO client engagement in agency history
• Drove $2.6MM in incremental revenue and >1300% program ROI in one year for healthcare client
• Testing efforts yielded record 20% CVR lift and >$4MM in incremental revenue for leading insurer, surpassing mid-year sales goal by 16%

Paris, FR

• Successfully developed and executed e-commerce and lead gen optimization strategies for Fortune 500 clients
• Managed day-to-day client relationships and media team efforts to measurably improve ROAS, CPA and QS
• Purchase funnel optimization drove an estimated $1.2MM per year in incremental revenue for national retailer
• Generated 184% CVR lift and 433% increase in leads with global telecom client form optimization

Boca Raton, FL, US

• Oversaw full-service client landing page and microsite strategy, creative development, A/B and MVT testing, and continuous optimization
• Managed relationships for diversity of clients across healthcare, technology and entertainment

Boca Raton, FL, US

• Researched, negotiated, managed and optimized campaigns with major search engines, online travel agencies, consumer sites, and display networks
• Helped establish the company’s highest growth division with the lowest CPA for three consecutive years
• Marketing efforts directly contributed to record room utilization, exceeding 90% in markets with excess capacity
• Within first three months of hire, spearheaded search and strategic partnership marketing campaigns to drive 175% increase in monthly unique site visitors
• Drove record YOY revenue growth in 2006, 2007 and 2008 and unprecedented $1 million months
• Exceeded departmental net operating profit goal by 15% in 2006, 32% in 2007 and 45% in 2008

Boca Raton, FL, US

• Managed multi-million dollar SEM campaigns for Diamond.com, Ashford.com and WorldofWatches.com
• Cross-functionally developed promotions through strategic partnerships with search engines and niche lifestyle sites
• Google, MSN and Yahoo search campaigns consistently exceeded industry CTR and 3:1 company net ROI goal
• Search campaigns delivered customers at lowest cost of acquisition vs. print and display advertising
• Marketing performance substantially contributed to company’s ability to raise venture capital and IPO

• Created, edited and managed web content for more than 4,000 musical instruments and accessories as well as monthly artist and product features. Covered industry trade shows, conducted nationally-renowned artist.
• Worked in conjunction with outside call center to research and provide timely answers to national and international customer product inquiries. Wrote and edited promotional copy for national mailers, in-store events.
• Worked as part of a 10-person team to successfully build and launch multi-million dollar e-commerce Web site within four months
• Within two years of site launch, e-commerce revenues surpassed those of multiple store locations
• Managed product data feeds sent daily to Yahoo, AOL and MSN shopping pages containing more than 20,000 individual products
• Grand Opening promotions consistently drove between 3K and 5K leads on opening day alone

Certificate Of Completion, Entrepreneurial And Small Business Operations

Ba, English, Communications, Film

Mba