Jonathan Siemens Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Served as account lead responsible for managing client relationships, providing strategic counsel and developing corporate communication plans and strategyLaunched SEGA Genesis Mini during crucial Q4 holiday season with over 500 media mentions and over 13B impressionsPiloted the traditional media launch of SEGA’s 'Mario & Sonic at the Olympic Games Tokyo 2020' generating over 14B impressions in over 600 media mentionsPlanned and executed the largest launch in PlayMonster history with the launch of Snap Ships through an aggressive PR and Influencer CampaignLed multiple internal cross-functional teams including Digital, Social, Linear TV and Public RelationsWorked on company rebrand including development of new logo & websiteRepresented client at events and trade shows including CES, New York Toy Fair, Sweet Suite, Holiday of PlayLiaised directly with licensors on branded content, including Disney, Tetris, Nickelodeon, and moreNegotiated paid influencer campaigns with six figure budgetsDeveloped 12-month corporate communications plan & strategy including multiple press releases and media appearances to continue a drumbeat of coverageEstablished meaningful and lasting media contacts with top tier press and trade media relationships to ensure client coverageSecured National media opportunities, including daytime and late-night TV for Jeff FoxworthyGained coverage in major publications including Romper, Wall Street Journal, Forbes, USA Today, Complex, Newsweek, CNN Underscored, Tom’s Guide, Bleacher Report, AOL, FortunePromoted within 6 months for exceptional client relations, leadership skills and productivityManaged, coached and mentored highly engaged team members to foster growth and offer opportunities for others to rise in their talents and skills

Toronto, Canada Area

Toronto, Canada Area

Offered marketing and communications support for clients in the fashion and lifestyle sectorAddressed clients’ needs, from message development and media outreach to materials creation and planningHandled media relations, competitive intelligence, and materials development for fashion and lifestyle clientsRedesigned client’s logo and rebranded their online presenceBuilt web pages and social media content, increased followers by about 120%.Consulted with third-party public relations agency on brands entry into the Canadian fashion market and advised on brand collateralAuthored media pitches and distributed to network of media and stylists, securing several celebrity dressing opportunities

Toronto, Canada Area

Develop and execute all marketing, communications, and brand strategiesModernize editorial and campaign photo shoots for social, advertising and websiteEffectively direct project timelines and budgets aligned to strategic and brand objectives Establish and maintain close working relationships with media, stylists, and influencersAct as a liaison with cross-functional and external stakeholders and vendorsAnalyze trends, results and competitive environment to influence future business decisions and advise senior teamSubstantially increased public awareness though ongoing media and community outreachResponsible for budget allocation and expenditures including events, content creation, media buys, gifting & seedingBoost Instagram following over 3500% and engagement over 800%Redesign marketing collateral including, look books, line sheets, website, and social mediaSupervise social media team engagement, content calendar management, sponsored posts and content creationManage and negotiate with influencers to create engaging campaigns to drive traffic to HiSO website and retailersPartner with third-party media relations agency ensuring the successful execution of yearly PR planAct as brand spokesperson during media previews and eventsSuccessfully launched a ‘loaner’ program for influencers and media to build a network of ambassadors and brand equityLaunched ecommerce platform and increased sales 400% from year one to year two

Toronto, Canada Area

Managed multiple projects simultaneously from inception to completion, including the development and launch of the DALLA brandPiloted company rebranding effort; new name, logo, colourways, website and brand collateralNegotiated sponsorship contracts for promotional brand events like Toronto Men’s Fashion Week (TOM*); securing $15000 cash sponsorship as well as multiple in-kind sponsorsOversaw four sold-out fashion shows at TOM*, including guest list, seating, interview requests, post-show press coverageCoordinated all brand interactions for the creative director, liaising with media, journalists, stylists and internal DALLA team to ensure timely and appropriate responses Crafted brand messaging and drafted media releases

Toronto, Canada Area

Cultivated brand’s Instagram account and increased followers by over 33% Designed content for the brands social media channels Developed and managed editorial and content calendars for social media team Increased Facebook likes by 10% and engagement over 150%Collaborated with editors, journalists, and stylists to facilitate use of product samplesPartnered with external PR team to push brand awareness using media previews and stylist pullsCrafted media releases and tracked editorial coverageInstrumental in the execution of World MasterCard Fashion Week and Toronto Men’s Fashion Week (TOM*) shows; including but is not limited to seating, guest list management, interview requests, social media posts, and VIP relations

Toronto, Canada Area

Developed a social media strategy for deployment upon brand launch; responsible for management of all social media accounts after launchWorked with Founders to ensure content was consistent with brand imageCoordinated with businesses to develop cohesive promotion of upcoming eventsPerformed weekly analysis of social media analytics, then devised recommendations and presented to the founders

Toronto, Canada Area

Consistently met sales targets; averaging 130% of planIncreased the sales of fashion brand by 3% Highest selling associate 10 months runningDeveloped and maintained positive relationships with customersDemonstrated proficiency and knowledge of all products offered

Intercontinental Toronto Centre

Managed the Hotel's social media networksCreated and maintained a social media posting calendar Coordinated with other departments to ensure their desired content was accurate and timely when being sent out on social networkingResponsible for a 10% increase in Facebook likes and increased engagement over 150%Designed promotional materials for perspective clients

Devised social media campaigns for PinkRed PR and clients; using a combination of Twitter, Foursquare, Facebook, blogs, YouTube and other social media which increased followers and exposureConfigured and organized Dropbox program for office files to save hundreds on server costsFostered relationships with relevant media Created targeted lists on CISION to broadcast releases of news and eventsAssisted with event planning including a national competitionAssessed potential clients and crafted pitches

Created, maintained weekly Grosses Reports to be reviewed by Executives and Outside reporting agenciesModified inventory control system with manager to reduce wastage and shipping costsReconfigured staff schedule to reduced staff hours to save 50 hours a week in staffing costsAssisted with planning and execution of corporate events and meetings held at the theatre; this led to increase in return business and acquisition of new clients by word of mouth

Winnipeg, Canada Area

Assisted in development of new McDiarmid.com website (Content and Design)Liaised with buyers on behalf of marketing/advertising department; by coordinating ahead of schedule arrival of new product images, pricing and ad copy, I was able to save two days of lead timeCoordinated distribution and production of marketing and promotional materialsManaged supply and distribution of office supplies to store locations; saving the company shipping and printing costsCollaborated with Corporate Recruiter to ensure company brand was exemplified in recruitment materialsSourced supplier and negotiated pricing of name tags and gift cards; a saving of 20%Modernized in-store voice-over ads to feature and promote new productsWrote ad copy for in-store voice over adsWorked with Director of Operations and BBB to resolve all BBB complaints

Winnipeg, Canada Area

Created report for executives on current per diem spending and made recommendations on whether to adjust allowances or not Researched and compiled a intinerary and project plan for a potential group of visiting Chinese delegatesMarketed and promoted CIGI and CIGI's Bio-Diesel programs during Calgary StampedePlanned and coordinated events for visiting Russian delegation

Marketing Management - Postgraduate, Marketing/Marketing Management, General

One of the most comprehensive marketing management programs available. It covers all of the key areas, including: branding, product.

Postgraduate Diploma, International Business

One-year post-graduate diploma program included a custom-designed foreign language component (Spanish), Marketing & International.

Ba, German, Geography