I am a marketer growing businesses by engaging audiences and inspiring brand advocacy. I specialize in applying creativity, strategic vision and operational ingenuity to deliver content that activates the network effects of peer-to-peer social platforms. Whether crafting boundary-breaking campaigns (with creator activations, AR/VR, animation, platform hacks) or navigating social marketing in times of crisis, my thinking begins with the audience and the cultural moment.Right now, the rapid evolution of technology and consumer influence demands strategies of integrity and empathy. I am eager to help brands strengthen their relevance through meaningful partnerships and creative thinking, accelerating their marketing toward a future of intimacy and authenticity at scale.My unique perspective on media — honed as a magazine editor, a brand marketer, and a creative-agency consultant — centers on engagement. Connecting with consumers in meaningful and measurable ways drives valuable business outcomes: acquiring users, deepening loyalty, accelerating sales online and offline. My approach leans on strong, trusting collaboration across partners, teams and disciplines. Should we team up? I'm always interested in hearing from new people. We could talk about ... creator partnerships, community management, mission-driven brands, omni-channel marketing, animated GIFs, agency management, brand studios, platform algorithms, offline activations, building inspiring teams, audience growth, crisis management, customer insights, social listening, client pitches, design thinking, analytics, app experiences, creative insights, you name it!I’m jonathanspaul@gmail.com.