Jonathan Payne Email & Phone Number

Louisville, KY, US

New Albany, Indiana, US

• NerdBrand is a national branding and advertising agency. From logo designs and brand guides to strategic marketing plans and execution, being a Nerd around here is all about growing brands.As Director of Accounts, I.
• Branding & marketing lead on book of clients valued at $750,000 annually.
• Oversee a combined annual media budget of $600,000 on behalf of clients. Includes performance marketing in Google and paid social, broadcast audio, OTT/CTV, geofencing and household targeting, and cinema advertising.
• Lead brand strategy and marketing execution for two DTC e-commerce brands, Vetiver Aromatics and LensFactory. - Vetiver Aromatics, a DTC perfume making kit brand, experienced a 200% increase in annual revenue under my.
• Account lead on rebranding projects, including logo redesigns, brand guide creation, website redesigns, and brand launches.
• Lead content strategy and marketing operations for clients. Tactics include social media marketing, email marketing, CRM set-up and management, content production (e.g. blogs, digital downloads, etc.), video production.

New Albany, Indiana, US

New episodes every Friday. Listen at nerdbrandagency.com/podcastThe NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics, video games.

Louisville, KY, US

• Led year-long video marketing project with an $80,000 budget to gather video testimonials from students and UofL faculty. Coordinated the production of eight video shoots. Managed the video production vendor, conducted.
• Launched seven new online degree and certificate programs, as well as UofL Online’s new Winter Semester. Conducted audience research, constructed strategic message, drafted media plans, created relevant social and blog.
• Directed UofL Online’s social media and content marketing strategies for the existing 20+ online degree and certificate programs. Significantly expanded the social media presence, including a 214% YoY increase in.
• Established a social media voice and tone, created content calendars, drafted copy for social media and search-optimized blog posts, and measured performance using Google Analytics and Sprout Social.

Louisville, KY, US

• Primary responsibilities in the Brown-Forman Digital and Louisville Ballet divisions.
• Led creative and web development teams to launch new WordPress websites for Brown-Forman brands, including Old Forester Bourbon, Early Times Whisky, and Canadian Mist Whisky. Coordinated copywriting, creative design.
• Executed Facebook and Twitter strategies for Old Forester, Early Times, and Canadian Mist by developing monthly social media content calendars within established brand guidelines and scheduling posts to publish using.
• Monitored Hootsuite dashboards for consumer feedback on Facebook and Twitter channels. Notified brand managers of feedback that required urgent attention and advised brand on how to respond to customer comments and.
• Prepared bi-monthly social media analytics reports using Google Analytics and Facebook Insights to monitor effectiveness of posts and identify top performing content, then used this data to continuously improve social.
• Delighted clients in day-to-day email communication and weekly client status calls that ensured expectations were met and digital projects were completed within established budgets and timelines.

• Managed the day-to-day digital marketing presence for the agency using Hootsuite and Buffer, which included writing and scheduling social media updates across multiple networks, as well as writing inbound marketing.
• Copywriting of client social media and blog posts in various industries, including landscaping, architecture, financial advising, energy conservation, and more.
• Built and maintained client eCommerce shops by communicating with clients to gather product information, inputting proper product descriptions and categories, and editing and uploading product photos. Largest shop.
• Supervised WordPress web development projects, which required frequent communication with clients, monitoring timelines and budgets, and assisting with copywriting.