NerdBrand is a national branding and advertising agency. From logo designs and brand guides to strategic marketing plans and execution, being a Nerd around here is all about growing brands.As Director of Accounts, I oversee the client experience from initial onboarding through their lifecycle with the agency. My general charter is to ensure clients have a positive experience from start to finish.I also function as the day-to-day Brand Manager on many of our client accounts. I supervise a team of account managers, designers, developers, and subcontractors to deliver marketing services to clients.• Branding & marketing lead on book of clients valued at $750,000 annually.• Oversee a combined annual media budget of $600,000 on behalf of clients. Includes performance marketing in Google and paid social, broadcast audio, OTT/CTV, geofencing and household targeting, and cinema advertising.• Lead brand strategy and marketing execution for two DTC e-commerce brands, Vetiver Aromatics and LensFactory. - Vetiver Aromatics, a DTC perfume making kit brand, experienced a 200% increase in annual revenue under my leadership since 2020.- LensFactory, a DTC prescription lens replacement brand, realized a 30% increase in annual revenue in the previous 18 months we've been contracted.• Account lead on rebranding projects, including logo redesigns, brand guide creation, website redesigns, and brand launches.• Lead content strategy and marketing operations for clients. Tactics include social media marketing, email marketing, CRM set-up and management, content production (e.g. blogs, digital downloads, etc.), video production and marketing.• Co-host and co-producer of The NerdBrand Podcast, a weekly podcast about branding and marketing in Nerd Culture & pop culture - nerdbrandagency.com/podcastNOTABLE ACCOUNTS:• Hanover College• Dave & Buster's• Blaze Pizza• The Comfy Cow• LensFactory• Vetiver Aromatics

New episodes every Friday. Listen at nerdbrandagency.com/podcastThe NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics, video games, and plenty more.

• Led year-long video marketing project with an $80,000 budget to gather video testimonials from students and UofL faculty. Coordinated the production of eight video shoots. Managed the video production vendor, conducted pre-interviews with subjects, scheduled students and program faculty for their appearances, and distributed finished videos through YouTube and other media.• Launched seven new online degree and certificate programs, as well as UofL Online’s new Winter Semester. Conducted audience research, constructed strategic message, drafted media plans, created relevant social and blog content, and creating program-specific marketing assets.• Directed UofL Online’s social media and content marketing strategies for the existing 20+ online degree and certificate programs. Significantly expanded the social media presence, including a 214% YoY increase in weekly organic reach and 92% YoY increase in weekly engaged users.• Established a social media voice and tone, created content calendars, drafted copy for social media and search-optimized blog posts, and measured performance using Google Analytics and Sprout Social.

Primary responsibilities in the Brown-Forman Digital and Louisville Ballet divisions.• Led creative and web development teams to launch new WordPress websites for Brown-Forman brands, including Old Forester Bourbon, Early Times Whisky, and Canadian Mist Whisky. Coordinated copywriting, creative design, development and launch, and post-launch maintenance.• Executed Facebook and Twitter strategies for Old Forester, Early Times, and Canadian Mist by developing monthly social media content calendars within established brand guidelines and scheduling posts to publish using Hootsuite.• Monitored Hootsuite dashboards for consumer feedback on Facebook and Twitter channels. Notified brand managers of feedback that required urgent attention and advised brand on how to respond to customer comments and inquiries.• Prepared bi-monthly social media analytics reports using Google Analytics and Facebook Insights to monitor effectiveness of posts and identify top performing content, then used this data to continuously improve social strategies and increase engagement.• Delighted clients in day-to-day email communication and weekly client status calls that ensured expectations were met and digital projects were completed within established budgets and timelines.• Managed KORBEL California Champagne blog, which entailed creating an annual content calendar, coordinating copywriting and creative, and publishing content using the WordPress CMS.• Led creative projects for Louisville Ballet's season advertising, including season brochures, digital and print ads, out-of-home/billboards, and direct mail materials.

• Managed the day-to-day digital marketing presence for the agency using Hootsuite and Buffer, which included writing and scheduling social media updates across multiple networks, as well as writing inbound marketing blog content to position agency as an authority.• Copywriting of client social media and blog posts in various industries, including landscaping, architecture, financial advising, energy conservation, and more.• Built and maintained client eCommerce shops by communicating with clients to gather product information, inputting proper product descriptions and categories, and editing and uploading product photos. Largest shop managed generated $70,000 in annual revenue.• Supervised WordPress web development projects, which required frequent communication with clients, monitoring timelines and budgets, and assisting with copywriting.