Jonathan Sper, Cae is a professional in their field. Colleagues describe them as "Having a chance to work with Jon has been one of the highlights of working at NWRA. Not only is excellent at his job -- increasing membership and revenue -- he understands the nitty-gritty of association work better than most people I've ever known. He started up several successful programs while he was at the association in an effort to increase revenue, value for members and the profile of the association. I was blown away by his idea-pitching, which was creative, clever and productive. I worked directly with Jon for more than a year on the implementation of association management software. He was a wonderful person to have on the team because he was thoughtful and knew where we needed to be. That kind of vision isn't something you experience on a project like that, where often it's hard to see the forest for the trees. To see him really shine, however, put him in front of a crowd and tell him to sell something. It's like watching a fine artist work. What comes out of his mouth borders on poetry for salesmen. It's truly something. I recommend Jon strongly and would work with him again in a heartbeat." and "Jon was a great colleague and is a great membership marketing director. Jon understands the state-of-the-art systems that are a necessary part of any modern association membership outreach effort. He also is detailed focused and a hard worker and was successful at developing membership campaigns successfully targeting both existing and new categories of members. He understood that all association members were an integral part of the membership effort and succeeded in introducing new membership outreach initiatives such as all staff making regular membership telephone calls. He was successful at developing innovative new programs to make membership more attractive to additional companies, such as the Member Buy from Member effort. And he was successful at introducing new non-dues revenue efforts, including various association endorsed member benefits programs. He is well liked by his peers and was successful at coordinating his department’s work with other departments in the association. All of this led to him successfully increasing new members, while reducing attrition among existing members. Any association looking for a great membership director should definitely give a serious look at Jon Sper. "