Bluewolf is Salesforce's original consulting partner. We help companies get the most out of Salesforce, now.Lead strategy for all campaigns, including the perpetually successful The State of Salesforce thought leadership campaign and digital strategy for the largest sponsor at Dreamforce, a 170,000+ person event.Ensured qualified leads resulted in pipeline, including directly managing the North American inside sales team and setting lead management processes globally.Owned marketing operations. Defined and tracked Marketing’s contributions to revenue, managed all agency and technology relationships.

Lead global demand generation and content creation.

Launched The State of Salesforce thought leadership campaign. What started in 2012 as a 10 question annual survey of 300 Salesforce customers has evolved over 7+ years to include dozens of data points from over 2,500+ customers and an annual distribution of findings above 50,000. Lead product marketing and sales enablement for Bluewolf Beyond, a division focused on helping companies get the most out their Salesforce investment by continuously delivering practical innovation.

A publicly traded company that operates online auction marketplaces for wholesale goods.Identified internal marketing optimization opportunities, pitched stakeholders, secured budget and managed the resulting user experience, SEO, and paid media projects.

A vertical search engine and content network that connects wholesale buyers with verified suppliers through pay per click and banner advertising solutions. Built the business case for and executed several product extensions to improve profitability. Recruited ad and content partners to increase ad inventory. Designed, executed and tracked all email and pay per click marketing efforts.

A publicly traded consulting firm that provides best practice research and executive education to the world’s top corporations. The client list includes 80% of the Fortune 500 and more than 4,700 companies in 50 countries. Product Marketing. Built relationships with 300+ public relations professionals through the teaching of best practices and promotion of networking opportunities. Designed, executed and tracked weekly website ad campaigns, resulting in hundreds of event registrations, document downloads, and other positive client interactions. Established a web analytics tracking process and a plan to continuously increase site consumability.

Sales. Conducted business analysis, crafted customized pitches and contacted the senior-most executives at companies from 50 million to 15 billion in annual revenue, resulting in hundreds of potential clients.