I bought Rapier via a management buyout aged 27. I grew the Agency to become one of the most successful independent agencies in the UK and Direct Agency of the Decade in 2010. Today Rapier offers a leading AI customer growth platform with a strong focus on transforming first-party customer data into business growth. As a supporting AI layer, we are a key enabler for your customer growth plans and execution. Our successful collaborations extend to scale brands with customer bases typically exceeding 10 million, spanning multiple industries, including retail, travel and entertainment, banking, and healthcare.Our approach provides a unique perspective on customer engagement & experience, with a core emphasis on critical questions:• What role does your brand play in your customers' lives?• How much value do your customers receive and give back to your business?• Which interactions create the most value for your customers and your business?We are dedicated to meeting the growing demand for scalable solutions and specific use cases targeting customer growth, commercial and marketing budget deployment, promotions & margin optimisation and loyalty programmes. We have also developed the Customer Health Score utilising customer and transaction data to complement NPS.Through the Rapier Platform, our clients can establish sustainable improvements in customer value exchange that deliver both short-term and long-term revenue growth. This is always a combination of growth in value of customer transactions, increased tenure and lower cost to serve. I personally love working with clients, across all business functions. I lead a terrific and talented team who combine strategy, data science, analytics, engineering and architecture to ensure growth happens.Specialties: Customer Strategy, Customer Behaviour, Customer Segmentations, Customer Growth Forecasting and FFWD, CX, Marketing and Promotions budget optimisation, Customer Loyalty and Retention. Deep service sector experience: Retail, Retail Banks, Airlines & Travel, Healthcare & Telco.