We believe that human connections supporting clinical pathways lead to better outcomes.We recognise that every cancer diagnosis is a ‘communal diagnosis’.We believe that human connections can reduce the burden on precious clinical resources by sharing the load.That’s why we’ve created a platform to foster strong human connections to support patients, their families and their carers through every day of their cancer pathway from diagnosis through treatment and long-term health management.Because better outcomes start with a human conversation.

We use clinical grade bio sensors to transform care and deliver the insights clinicians and carers need to see

Consultancy advising and helping clients to source creative and media services and manage agency relationships. Running pitches, and providing coaching to help marketing, procurement and agency teams to align objectives and behaviours to optimise outcomes and realise opportunities.▶ Our pitch process has been designed to identify and attract the right talent, tools, and technologies in agencies to assist in solving a client’s business problem. ▶ Recent projects include: o TSB media pitch o Vision Express media pitch o Abellio Group media management

firstplanit will make it easy for people doing work on their homes to make informed and positive choices around sustainability. We will make ‘sustainability consulting’ available to all through a simple self-service platform.

Finding somewhere safe to lock up a bike is a daily pain in the arse. Nowhere near enough free street parking and in London a bike gets nicked every three and a half minutes. Joe’s Bike Space uses digital technology to make reliable & secure bike parking available for less than the cost of a cup of coffee. A flexible pay-as-you-go model works whether you want to cycle everyday or just once or twice a month.More freedom. Less grief.

Consulting on communications, strategy and planning, and commercial publishing. ▶ Totally Money - Brand development, messaging and re-design to win >3 million customers.▶ FE fundinfo - Media business development to double revenues in 12 months.▶ Dcent Agency & Electrify Worldwide (Jan 2019 – Present) o Worked with renewable energy business to raise investment, delivering communications strategy for retail fundraising. My provision of insights into investor attitudes and evaluations assisted in the restructuring of the business and investment vehicle. o Developed global brand positioning, business planning and investment strategy for innovators in CBD (Cannabidiol). o Led strategy for the successful pitch to Asahi UK. ▶ NHS (working with Loewy Group and Capita) - Won the £80m NHS Digital assignment by creating rigorous audience segmentation, supplemented by groups to create consensus amongst stakeholders and engage audiences.▶ $32bn Riyadh Metro Project - Put citizen engagement at the heart of communications strategy; identified resources necessary for the project; sourced agency support across the region.▶ Faith The Agency - Pitched and won Pfizer Digital business for EMEA region.▶ TMW - Led three consecutive winning pitches worth £2.5m from Diageo with innovative use of social media engagement, content creation and digital innovation. Re-invigorated Unilever’s social strategy to double audience engagement around Flora by putting mums at the heart of the conversation.▶ AKQA - Led successful pitch for LG Mobile Phones across Europe; launched Fiat 500 featuring the first online car configurator.

Successful consulting business helping technology innovators to ‘cross the chasm’ from early adoption to mass-market penetration. Aligned the interests of tech innovators, media owners, and brands to create effective partnerships to bring innovation to the mass market. Within one year, won assignments from:▶ BLOCKv (blockchain virtual assets)▶ Tailored (AI powered product search engine)▶ StylePoints (engagement driven loyalty)▶ Century Tech (AI in education)▶ Gravity Media (mobile wallet marketing platform)

Publisher of Independent Online / Director of Planning & Insight▶ Drove online revenues by changing the site design, implementing a new CMS system, changing the ad serving, reviewing suppliers and integrating digital with main commercial operations.▶ Took digital business from £ 0.4m loss to £1m profit in 7 months.▶ Set up the insight team to drive research-based sales innovation.▶ Drove newspaper re-design to balance editorial and commercial requirements which enabled a 16% newspaper revenue growth in a flat market.

▶ Led root and branch reviews of commercial efforts while developing an effective sales strategy, including pricing matrix and cost-cutting. ▶ Forged a company-wide cultural change to energise and engage disconnected teams through brand essence workshops with leaders from across the business (Classified, Display and Circulation, Finance). Involved editorial staff in commercial projects, organised a ‘Sales Conference’ with all departments taking part. Developed joint research projects for Commercial and Editorial. ▶ Appointed and managed creative and media agencies as partners to the business.▶ Set up marketing and strategy teams from scratch to drive change.▶ Renewed commercial focus to deliver £11m improvement in business performance.

▶ Developed the Metro brand, engaging industry stakeholders around a new vision for newspapers, forging collaborative vision and business processes with competitors. Metro commanded the highest advertising rates of any title bar the FT; Metro went into profit within three years of launch.

▶ Set up communications planning and delivery function from scratch.▶ Key client wins: Referendum Party; Kingsbury Interiors; Virgin Games; Waitrose - Cultural integration of two agencies following the successful sale to Interpublic.▶ Set up a digital media unit to serve domestic and European clients which resulted in winning 3Com digital media buying business across EMEA. Further digital account wins for Compaq, Fujitsu, and a consulting project on waitrose.com. Achieved an incremental turnover and profits of £100k. ▶ Effective stakeholder engagement of FCB management in the US and worldwide offices lead agency. Development to integrated marketing services including digital, direct & experiential.▶ Account wins: Janus Worldwide, Castrol EMEA, Avaya Telecoms, Fujitsu, New Zealand Dairy Board.▶ Delivered c£1m profit to the agency from media & communications business.

▶ Weetabix▶ Carlton TV▶ Lloyds Bank▶ dti - British Energy Flotation