SME to thought leaderAs an expert in your area, you are skilled at delivering quality work and have insights based on your work with clients. Are you also visible to potential clients as a thought leader?To stand out, professional services companies must create impactful thought leadership and marketing content through strong storytelling. A well-planned messaging strategy is necessary for an effective marketing program. I can help by:• Working with solution leaders to create a strategic messaging framework through focused interviews and collaboration. • Developing the content strategy, backed by a solid understanding of business goals, to reinforce reputation and branding.• Supporting digital marketing campaigns with clear, interesting content that gets readers' attention.BackgroundI have led marketing content programs and writing teams that add value by helping focus the business's marketing approach and strategy. From my experience in business development, I understand the importance of strong messaging in supporting effective client discussions and winning new business.TopicsIn my long career at KPMG and in journalism, I have written about business challenges and solutions in areas from finance to risk management to technology, in all major industries.Content typesThought leadership, white papers, case studies, survey reports, blogs, articles, newsletters, brochures, video scripts, point of view papers, service descriptions, emails, web page copy.To explore how we can work together to help tell your story with impact, contact me via LinkedIn or jonathantmoore@hotmail.com.