¡Hola! I'm a multicultural executive with 15 years experience in the advertising industry.Mexican born and Texas raised, I am a proud immigrant, husband, father, American football lover and human professional with an entrepreneurial spirit. My career began in residential real estate investments and pivoted to marketing and advertising in the midst of the 2008 recession. My career in advertising has allowed me to work with Fortune 500 companies such as Kia America, McDonald's, MolsonCoors, 7-Eleven, Visionworks, United Healthcare, Avocados from Mexico, Lala, ExtraMile and Chevron with Techron.I've helped lead and plan integrated creative marketing strategies to obtain specific goals and objectives via-exceptional cross-department, client service and strategic communications skills. Throughout my marketing and advertising experience, I've come to the conclusion that the best campaigns I've ever worked on are the ones that humanize cultural nuance with cultural fluency. Their success is a cross-department, agency and client belief that we live in a multicultural, multiracial and multiethnic global economy that influences the masses.Multicultural marketing is not a niche. When we don't have to sell-in this fact, rather focus on it's value and influence, amazing things happen. Let's connect!~~~SKILLS: Business Development, DE&I, Account Services, B2B, DTC, Social Media Strategy, Creative Production Management, Brand Strategy & Positioning, Advertising, Digital Marketing Strategy, Product Marketing, Digital Marketing, Shopper Marketing, Branding, Research, Analytics, Reporting, Sales, Mentorship, Cross-Functional Leadership, Hispanic Marketing, Multicultural Marketing, Inclusive Marketing, Cultural Insights, Cultural Fluency, Production Management , Budget Management, Non-Profit Branding & Fundraising.~~~In 2020, the alarming rate in which COVID-19 was disproportionately affecting minority-owned businesses and communities inspired me to start El Brightside. This initiative focused on providing consultancy services to small businesses and non-profit organizations and has evolved to a platform dedicated to creating and sharing stories of the multicultural human experience. Our mission is to help them Ignite Business Through Human Connection.We make Happy Human Business possible. Services offered:Multicultural Creative Strategy Social Media Strategy Playbook Campaign Management Brand CommunicationsFollow 👉 #ElBrightside Visit 👉 www.elbrightside.comRead 👉 https://www.elbrightside.com/blog