👀 City Innovations is a hashtag#venturestudio with a unique model that reduces the time it takes to get to your first-paying customers 🕒💡 We help hashtag#corporations and hashtag#startups bridge the gap between what they want to build and what their customers will pay for 💸 We say no more endless hashtag#productroadmaps to build an hashtag#MVP that results in frustration, confusion, and zero hashtag#customers.⚰️ Death to the MVP 🥀

The Cybersecurity Marketing Society is a community tailored for marketing professionals in the cybersecurity industry. Founded in 2020, it aims to foster a continuous community, provide resources, and facilitate education in a field that is technical, complex, and rapidly evolving.

• Identified ICPs to pivot from fraud to cybersecurity, leading to $15M Series-A funding and shortened sales cycles through webinars, events, and podcasts.• Developed and executed an omnichannel marketing strategy, increasing top-of-funnel lead generation by 235% YoY with a 15.7% trial conversion rate (TCV), & conversion rate of 3% generating $720k in revenue. • Secured rank 1 on Google using A/B testing and SEO for 10 keywords.• Established new marketing channels during message pivots: podcasts, media relations, SEO, and short-form video.

• Planned and executed GTM strategy with no existing funnel into $10.4M in sales pipeline.• Built the SEO channel by optimizing content and driving organic inbound traffic 5x (CTR & IMPR).• Set up automated MarOps and paired it with value-focused content creation for ICPs, boosting social media presence by 3x.• Collaborated cross-functionally across customer success, sales, product marketing, operations, and executive team to define ideal customer profiles (ICPs).

• Increased traffic to e-commerce platforms with SEO by 7% quarter over quarter.• Increasing sales by 18% through new lead generation across the family of brands.• Completely responsible for delivery of great SEO and PPC• Improved audience engagement with changes to content strategy through analytics• Increased Social media followers on multiple platforms by 18% week over week.• Developed and built out Inaugural brand guidelines and vision mission values for multiple brands

• Spearheaded turnaround functioning as a Swiss army knife for all gaps, P&L responsibility as owner’s lieutenant, handling day-to-day operations.• Eliminated redundancies in labor to reduce cost on jobs, directly increasing gross margin by 14%.• Improved SEO KPIs (keyword rank, conversions, organic visibility, organic sessions, organic CTR, and backlinks ) by 13% YoY and marketing funnel by 19%.• Increased lead generation by 21% and conversions by 16% through PPC campaigns.• Identified process improvements for day-to-day operations by use of technological upgrades & platforms

Jonathan was elected as a precinct delegate for Caledonia Township in August 2018. He was commissioned to vote in the state election at the party convention in Lansing in late August. In addition, he worked with candidates to help them achieve a greater reach across their campaigns.

• Established a GTM motion for the sales and marketing teams that increased outbound outreach by 20%.• Led web and re-branding project, completing early and under budget by 8%.• Deployed Basecamp across my team, providing transparency and efficiency for leadership.• Implemented the company's first CRM, saving approximately $3,000 annually. • Ran meetings with analysis reports for C-Suite level executives regarding the relevant KPIs: calls, leads, and web analytics

• Increased revenue by 12% YoY through SEO, SEM, and PPC through a lead-generation process.• Produced videos w/ 21.7M views for viral content creators. Worked w/ CBS, Nickelodeon, Game Show Network, & Sony.• Managed 20+ project teams ranging from 2-6 direct reports.• Increased YoY revenue by 12% through SEO, SEM, and PPC through a lead-generation process• Identified and coordinated a web application to generate quotes for a regional cell phone company.This increased the accuracy of the quoting process at the beginning of the funnel and ultimately ledto a better UX for customers. Profit margins on used phones went up by an average of 15%.

• Enterprise project manager overseeing custom software to catalog warehousing inventory.• Managed a team of 3 to build a Salesforce solution (Pardot) for a high-growth sales team w/ $12M ARR.