After years of experience in advising and training corporates, SMEs and fast-growing startups on how to do marketing in today's digital era, I was surprised.I often found companies abusing technology and automation for short-term gain, over the backs of their customers and teams. Which in turn meant that they missed out on a lot of opportunities, which costs a company significant growth.When we think about AI and automation, it seems a popular idea that we have to use it to replace all customer interaction and human labor. I see companies cheering for that new chatbot tool that replaces customer service. And at the same time, I also see people scared of losing their job because of the looming rise of AI.Is this our inevitable future? Is it a mere fact that humans and robots just cannot work together? That it's one or the other? No, it’s not.Together with Ferry Hoes (a friend, entrepreneur and investor) I found out that by restructuring a company, businesses can leverage AI and automation on the right spots, so it can in turn make full use of its core human capabilities such as EQ and Ethics.By allocating AI and humans to spots that make full use of their specific strengths, a company can create a system for long-term sustainable growth that outperforms that of current business models.I call this Brand Humanizing, and if you wish to know more; you can read about it by clicking (or probably tapping ;) on the URL attached below."Technology should aid humans so they can be more human, not less."I’d love to connect with you and find out how you feel about this (or any other) topic. So, shall we connect?PS: You can also contact me at jonathan@jonathanflor.es.