Jonathan Toledano Email & Phone Number

Israel

Focused on business and platform growth by analyzing data from competitors, product performance, and marketing efforts to spot new trends and opportunities.Led in-depth research on global markets and competitors to ensure Plus500’s platforms are localized effectively, delivering a better experience for different user groups.Led focused localization efforts - both app-related, online, and offline marketing - to improve overall Plus500 awareness in key markets.Worked closely with product, marketing, and development teams to implement growth strategies that improved customer acquisition and overall platform performance.Led Conversion Rate Optimization (CRO) efforts across key customer touchpoints, including iOS, Android, and WebApp platforms, enhancing user experience and engagement.Used advanced segmentation techniques to create personalized experiences for users, helping increase retention, engagement, and monetization.Played a key role in aligning growth initiatives with business goals and working on roadmaps with cross-functional teams.

Leading product innovation across iOS, Android, and Web platforms by utilizing agile methodologies.Established and took end-to-end ownership of the '+Insights' product line - Plus500’s industry leading big-data analytics features suite, serving a returning base of tens of thousands monthly active users.Implemented a new ML based recommendation system that brought a 30% increase in retention campaigns income per user.Developed and launched Plus500’s ‘Watch-lists’ - improving personalization, seeing high adoption rates, and more than 8% increase in user engagement.Pioneered a major transition from an in-house retention system to a third-party integration, greatly optimizing marketing strategies and tools.Directed road-map prioritization, aligning goals and metrics with strategic business outcomes.Implemented robust metrics for data-driven decision-making.Continuously engaged with customers through dedicated user-labs and surveys to help drive product optimization and market fit.Inbound & outbound role.

Led large scale, strategic software & hardware RnD projects focusing on advanced air defense capabilities at the scope of $200mil.Managed complex systems integration with upwards of 10 different type of sensors to create a unified operational air-picture.Spearheaded decision making processes & policy vectoring.Due to the confidential nature of the activities, I cannot specify further.

Served as an operational air-control officer in the IAF and retired at the rank of Major.Commanded officers and soldiers in the most sensitive strategic operational activities.Continuously used and refined decision-making and managerial abilities on a daily basis.Gained and leveraged extensive technical knowledge by relying on cutting-edge software and hardware at the core of my work.Developed the abilities to identify and prioritize the most important and impactful tasks in my work during my various roles as an officer.

Bachelor Of Science (B.Sc.), Industrial Engineering And Management

Digital Product Manager

Honing my skills as a PM. Course led by Mr. Yarin Aidelman, Sr. PM @Google/Waze