Managing a team responsible for marketing all new release product (including growth categories) across GAME's entire multi-channel proposition to ensure we have a full 360 plan in place for all relevant titles.My team were accountable for delivering GAME's income stream through expert selling in of AAA plans and negotiations in conjunction with the commercial buying team.Role responsibilities included:• Running the planning & operations for the trade marketing and partnerships teams;• Accountable for all product category marketing plans across all channels of the business;• Managing supplier and agency relationships; • Negotiating marketing contracts and investments both long and short term;• Annually securing circa. £10m+ of marketing investment from supplier partners;• Accountable for hitting specific margin targets (costs vs. investment);• Regular reporting and presenting to internal and external stakeholders.

Developed the global strategy and implementation of social marketing channels for De'Longhi Group (Kenwood / De'Longhi / Braun Household) from a starting point of zero. I also managed the group SEO optimisation project and was part of the global roll-out of new retail websites. This role furthered my skillset and understanding of consumer habits in a different sector (white goods).Role responsibilities included:• Full audit, re-structure and optimisation of all the groups YouTube channels;• Management of the launch and day-to-day operation of the groups first official Facebook page;• Creation of social media crisis management and process documents for all 3 brands;• Blogger outreach and engagement pilot program with Asia Pacific region;• Community growth through paid media in social channels;• SEO optimisation project management.

As part of the award-winning Nintendo UK marketing team, I transformed their social media from simple, PR-led messages to a focus on community building and consumer engagement. I located engaged with and built a connected UK Nintendo community hosting physical events in all major UK cities within 2 years. I was also a key member of the digital marketing team creating and executing plans in conjunction with digital agencies and the Nintendo UK product team.Role responsibilities included:• Accountable for all social content, execution on social channels and paid digital marketing plans;• Management of regular community events, both offline and online (and combined) utilising the reach of the UK community to evangelise the Nintendo proposition;• Worked with PR and Product Managers to align digital messaging and create marketing plans around key product launches.Product portfolio worked on: Mario Kart series, The Legend of Zelda series, Mario series, Art Academy series, Pokémon series, Professor Layton series and all Nintendo published titles.

Working directly with the Nintendo UK team I managed, created and distributed retail facing print and digital assets for all Nintendo published product across the Wii, Nintendo DS, 3DS and Wii U.I managed the production of bespoke POS solutions for interactive demo units, including branded cladding and stock-holding elements to enable better and more effective in-store presence for Nintendo products.I organised retailer conferences and launch events with retail partners; the launch of The Legend of Zelda: Skyward Sword at Oxford Street GAME, sampling for Mario Tennis in Asda and Tesco stores, and a country-wide retail competition for Mario Kart 7, amongst others.Various other job requirements included managing product budgets, demoing product in retail meetings and training field staff through demonstration of product knowledge.

Working in licensing and group sourcing / direct importing of GAME group's own-brand accessories and merchandise.Job requirements included managing all packaging (including creation and text) for own-brand accessories, quality assurance checking and sourcing new, innovative products to sell in GAME group stores. This included working with licensees creating goods for major brands such as Star Wars, Angry Birds and Minecraft. Product was sourced from overseas (China) and logistics were managed in-house in order to maximise profit margins.

Planning and executing trade marketing activity for AAA product launches across all retail channels, for key publishers such as Activision, (Call of Duty Modern Warfare 2, Call of Duty Black Ops) Ubisoft (Assassin's Creed Brotherhood, Just Dance 1+2) Take 2 (Red Dead Redemption, Grand Theft Auto) and Nintendo (Pokemon Black / White and Nintendo 3DS hardware).Funding negotiations and marketing plan production was a day-to-day task, and as a member of a high performing trade marketing team there was a responsibility to over-achieve against challenging budgets and these goals were met consistently. At the time, GAME were achieving the highest market shares in the industry, fuelled by the excellent in-store trade marketing execution.