A younger colleague - a millennial - recently told me that I was pretty cool for a guy in his 40s. I didn't have the heart to tell him that I had already passed the half-century mark.It's not that I just think young. It's that I've learned from the past and I think in the now so I can better visualize the future. The business landscape is in a constant flux and, as a result, we are witnessing unprecedented changes in the way we communicate, the way we become informed, and the way we conduct business. It may be powered by technology, but it’s driven by people. Millions of people. And these people are your customers, your clients, your guests. And they’re your potential ones as well.Businesses must evolve as a result. That means it’s an evolution and not necessarily a revolution. Core business principles remain and traditional marketing methods still work but new principles and methods have entered the picture. Simply put, we all must adapt.I'm a marketing communications professional and digital media strategist with a background in creating integrated marketing campaigns in both traditional and digital arenas. Much of my work has focused on developing content strategy and how to use social media as a means of communication. I've conceptualized from the ground up entire marketing campaigns and also worked to streamline and tweak ongoing campaigns that may have been struggling. My client base has included established companies, startups, and associations in industries as diverse as healthcare, hospitality, retail, and tech. I also have considerable political experience as well. I don’t consider myself to be a guru or a “coach”. I’m not here to sell you the latest idea or gadget that seems cool. You may not need them and I don’t want to run my business that way. I believe in offering comprehensive and customized marketing and engagement plans for organizations to help them thrive in the digital age.My greatest hope in life is to make a better world for my own millennial, a son that I raised on my own.Specialties: • Design and implement full strategic communication programs and campaigns• Evaluate and execute communications tactics including paid advertising, direct mail, • Internet and web-based multi-media, and grassroots/membership advocacy tools • Excellent grasp of emerging and innovative communication technologies• Deep knowledge of online marketing strategies, tactics, and techniques• Emphasis on business development and growth• Strong writing and editing skills