Digital Content Editor
CurrentWorking specifically with HR Executive/HRExecutive.com: -- Incorporated interesting and informative content, resulting in increased shares and followers. Spearheaded a campaign to increase LinkedIn followers, resulting in a 40 percent jump year over year.-- Developed strategies to improve newsletter click-through rates. Campaign resulted in a 23 percent rise in click-through rate, year over year.-- Developed strategies, content and execution for company-wide organic search optimization efforts. Efforts resulted in a 5 percent year-over-year rise in search referrals.-- Improved materials and manuscripts with detailed advice on SEO, user experience and social media best practices.-- Developed stories and content ideas, considering reader and audience appeal.