Reporting to the Vice President of Hulu Onyx Collective

• Supported 240+ NBC affiliates and stations around the country through asset delivery, clear and precise communication, updating the B-B website, social media initiatives, posting sales one-sheets and taking meeting notes.• Supported team members on cross functional show teams by promoting NBC's properties through local marketing.• Helped stations reach their viewers on social platforms by fascilitating regular delivery of social assets across all of NBC's properties.• Booked travel and meetings for team members and processed invoices for the department.• Created PowerPoint and Keynote decks to present to both internal and external stakeholders.

• Led all deal account management and maintenance for all assigned advertisers including day-to-day point of contact for ad agencies and sales teams, booked commercial inventory, implemented agency requests and changes for their ad schedules, and ensured accuracy with deal points and traffic instructions.• Worked with the traffic team as needed to ensure booked inventory corresponded to the traffic instructions received, escalated with the buying agency and sales when required, and ensured that agency positioning and programming needs were met.• Maintained and developed strong working relationships with buying agencies, creative agencies, traffic agencies, and internal departments supporting Customer Marketing and Sales.

• Distributed daily media clip reports on all shows across 250+ employees including the President of FX.• Created submission shells for Emmy and Oscar awards nominations and tracked Excel spreadsheets to organize data.• Created and updated status reports, pulled broadcast clips and critics review quotes, and updated contact sheets for talent and press.

• Tracked media coverage to create coverage recap reports shared across stakeholder teams.• Drove awards and executive speaking engagement strategies by researching, writing and submitting industry and executive awards, and providing support to help elevate the profiles of Hulu leadership.• Monitored and updated multiple internal assets such as department media lists, metrics banks, and press accolades.• Drafted and finalized pitches and FAQ's for Hulu's Black Friday $0.99 deal shared across exterior contacts such as entertainment journalists and reporters.

• Reviewed and edited scripts for The Center for PR's podcast channel #PRFuture.• Polished and created markers for #PRFuture's podcast episodes utilizing Adobe Audition.

• Updated press lists, brainstormed mailer ideas, and tracked weekly raves.• Worked with written communications department on writing and research assignments, including series and episodic description copy, social media communication, trivia questions, and more.• Assisted publicity staff by covering various types of virtual publicity functions including press conferences and press junkets.

• Used Brandwatch, Google Trends, and Wikipedia Pageviews to develop data sets, perform benchmarking, and discover trends.• Drove audience growth and engagement through social media tactics.• Increased brand awareness of the Annenberg Media Center brand through promotional campaigns.

• Promoted campus-wide events and engaged with other USC affiliated organizations through social media.• Created promotional content and implemented creative ideas to highlight events, career advising, and academic resources.• Increased student engagement by producing instructional videos aimed for social media platforms.

• Created blog posts about fashion trends and promoted the company’s eyewear products.• Drafted and scheduled email marketing campaigns about holiday promotions, spotlight products, and seasonal sales.• Designed banners, posters, and flyers for blog posts, email campaigns, and social media posts.

• Interviewed medical professionals and other campus representatives to inform the UCSB campus about the COVID-19 crisis.• Wrote news articles for the Science & Tech and Arts & Entertainment sections of the newspaper, which had over 1,000 readerships.

• Worked alongside promotions team and created social media campaigns to increase engagement; which resulted in 200+ Instagram followers for the 2019-2020 school year.• Created Twitter cards, scheduled Facebook posts, and managed content across all social media platforms.• Reached out to organizations and spoke in 25 lecture halls to promote the campus newspaper.

• Conducted market research to identify primary audience and informed campaign optimization and targeting adjustments.• Created marketing plans to promote Creative Cloud to UCSB students; which resulted in 150+ trial downloads.• Designed flyers about Adobe services and workshops using Adobe Photoshop and Canva.

• Facilitated data collection for 5+ studies and assembled documentation for data collection protocols.• Oversaw research assistants and assisted in scheduling systems for research labs.• Collaborated with the Annenberg Inclusion Initiative to discover trends among racial minority representations in Hollywood films, and contributed to the article “Modality-Specific Effects of Perceptual Load in Multimedia Processing.”

• Reconciled 500+ monthly financial transactions and managed data entry of departmental expenses.• Maintained lists, logs, and research expense transactions by making excel spreadsheets and utilizing Gus and Gateway financial systems.• Balanced monthly ledgers, located backup for charges from campus accounting systems, and reviewed invoices and receipts.

• Reached out to local employers through phone calls and social media platforms for internship and academic opportunities.• Led mentorship program helping students navigate the communication major and quarter system.• Guided Communication Association members in strenghtening their resumes and cover letters.

• Assisted the PR team with daily reporting tasks, weekly client updates, development of interview preparation materials, and advanced business research projects.• Monitored online presence of company’s brand and engaged with users by replying to inquiries and building customer relationships.• Built brand visibility by engaging with journalists and inviting them to press events; resulting in 10+ attendee representatives from various media companies.

• Performed administrative duties including answering phone calls, greeting guests, and providing validation for parking.• Demonstrated exceptional customer service through addressing and referring inquiries.• Scheduled appointments and conference rooms for incoming clients.

• Served as a play-by-play commentator in live broadcasted baseball games with 50+ listeners.• Shadowed sports reporters interviewing athletes.• Set up media equipment such as audio console, microphones, playout and automation software, and studio monitor speakers prior to the start of games.

OCC Transfer Opportunity Program• Graded homework, explained assignments, and gave orientations to groups of students about the program's services and requirements.• Worked with the Transfer Center to brainstorm ideas and plan transfer fairs with over 100 college representatives.• Conducted focus groups to collect feedback from students about their classroom experience.

• Assisted customers in transactions in a fast-paced environment.• Expedited the front counter to ensure food orders were accurate.• Maintained the cleanliness of the restaurant.

• Checked parked vehicles for valid tickets.• Operated boom gates and directed users to available spaces.• Answered questions related to pricing, location, and store hours.