Jon Vick Email & Phone Number

Fort Collins, Co, Us

Medina, Minnesota, Us

Medina, Minnesota, Us

Leading Direct Marketing and Consumer Websites for Indian Motorcycle and Slingshot; Managing Consumer Segmentation and Marketing Automation; Driving global capabilities and digital expansion for Indian Motorcycle. Adding customer value through easier access to relevant and timely information and driving company value through digital marketing efficiency.

Medina, Minnesota, Us

Manage mid-funnel marketing for the motorcycle division of Polaris - covering the Indian Motorcycle and Polaris Slingshot brands.Implementing marketing automation across email and direct mail marketing.Managing the implementation of website personalization for Indian Motorcycle and Slingshot brands to optimize for shopping experience and lead conversion.Coordinating the project to integrate global websites and CRM into unified platforms.

Medina, Minnesota, Us

Managed a program of Field Marketing Reps to drive both brand awareness and develop low funnel sales leads.Automated reporting procedures to create real-time feedback and simplify process for my team.Doubled the leads generated by the Indian Motorcycle On Tour program within 18 months.Exceeded program goals while running the program under budget in consecutive years.

Medina, Minnesota, Us

Supported Indian Motorcycle on Tour as the program was brought in house from an outside marketing agencyCreated the Experiential Marketing Strategy for the Polaris Slingshot brand, including Auto Shows, a Demo Tour, and grassroots marketing programsProgram results from Indian Motorcycle on Tour and Slingshot Experiential Marketing programs justified expanded budgets and staffing for both programs in my second year with Polaris

Waterloo, Wi, Us

- Manage an event sponsorship budget of over $600,000- Project management for designing, building, and deploying event elements for a variety of event presences- Negotiate contracts for all Trek event sponsorships- Continually evaluate Trek’s sponsorship and owned event portfolio, ensuring successful marketing initiatives and product launches, and supporting local dealer networks with presence at events nationwide- Maintain a database of cycling and non-endemic events and create a field marketing calendar for event marketing representatives and demo representatives

Waterloo, Wi, Us

- Represented Trek and its subsidiaries at a variety of cycling events throughout North America- Executed Trek's event sponsorship program, ensuring Trek fulfilled all contracted obligations and capitalized on all sponsorship benefits- Reviewed and responded to event sponsorship proposals- Provided logistical support to a team of six demo representatives in the field

Madison, Wi, Us

Sales and Events- Assisted in managing Trek Travel’s social media campaign to drive traffic and generate sales leads- Represented Trek Travel at travel and bicycle expos and Trek dealer events, presenting the Trek Travel brand and information on specific trips to consumers- Attended dealer events and worked with Trek dealers to develop programs for the promotion of Trek Travel within their stores- Researched opportunities for Trek Travel events and wrote marketing proposals and budgets for each event.Tour Guide- Managed all in the field aspects of luxury cycling vacations worldwide- Developed relationships and facilitated group cohesion amongst up to 30 guests within a 4-9 day trip- Created detailed post trip reports for sales, logistics, trip planning, and accounting departments- Wrote and updated trip related marketing copy for select trips, including catalog copy and web contentLogistics- Established procedures for managing equipment inventories, maintenance and upkeep of a worldwide bicycle fleet, and tracking vehicle maintenance for vans and trailers- Developed and implemented a training program for both new and returning guides on bicycle mechanics, driving skills, and technical responsibilities

Marketing and Communications Manager- Generated monthly newsletters for two distribution lists totaling 40,000 people- Managed social media accounts for two national race series- Partnered with local retail and non-profit organizations to promote event series- Developed and managed an ambassador program – from hiring and training to field managementEvent Management- Facilitated on site activations of national and local sponsorships- Announced race and after party in front of crowds of up to 2,000 people- Served as the primary media contact for the Urban Assault Ride, conducting interviews, location and in studio, live and taped.

Assistant Manager - 2004-2005- Assisted with all manager's responsibilities including: scheduling, employee issues, and customer questions and complaints- Trained all new sales employees in selling techniques, point of sale systems, and product lines- Maintained a working knowledge of continually changing product lines- Achieved sales levels consistently at the top of sales charts for all products, including: bicycles, fitness equipment, and accessories- Monitored inventory and placed order and transfer requestsMarketing - 2010- Proposed, developed, and implemented a comprehensive online marketing program- Built a training curriculum for all new employees across seven locations- Advocated cycling and active lifestyle by representing Penn Cycle at public and corporate health fairs and fitness expos- Attended public meetings as a representative of Penn Cycle to support cycling initiatives

Saint Paul, Mn, Us