10Digits is a specialist business development and communications consultancy. We help fast-growth start-ups, particularly in EdTech, to connect with prospects and convert them into customers. I also curate and publish Nordic EdTech News - https://nordicedtech.substack.com/.Currently working with a number of European EdTech businesses on a variety of commercial and marketing projects.Mentor at xEdu Accelerator (Helsinki, Finland). Board Member at Nordic EdTech Forum (N8)

- Lead EdTech Associate at True & North. - Working on a range of consultancy projects for a number of fast-growth digital start-ups at Wayra UK. True & North support leading organisations through workshops and transformation programs, enabling them to create customer-centred-cultures and in turn leverage the value of all their people.1) Customer centricity & Marketing Services - We bring together the creative toolkit of Design Thinking and the rigour of Consultative… Show more - Lead EdTech Associate at True & North. - Working on a range of consultancy projects for a number of fast-growth digital start-ups at Wayra UK. True & North support leading organisations through workshops and transformation programs, enabling them to create customer-centred-cultures and in turn leverage the value of all their people.1) Customer centricity & Marketing Services - We bring together the creative toolkit of Design Thinking and the rigour of Consultative Sales to build customer-centred teams at leading marketing agencies, technology platforms and media owners - including Facebook, R/GA and the BBC.2) Open Innovation & Entrepreneurship ecosystems - We work with governments, corporates and NGOs, providing experiential education programmes for Entrepreneurship ecosystems and Acceleration programs. Show less

• Responsible for all sales and marketing activity across the global business, leading a team of 15 staff.• Led global marketing activity across B2B and B2C campaigns including analytics, budgeting, campaign management, creative, events, PR and strategy.• Managed all elements of brand architecture including vision, mission and values as well as brand guidelines, creative templates, customer journeys and key messages• Implemented digital strategy with creation of… Show more • Responsible for all sales and marketing activity across the global business, leading a team of 15 staff.• Led global marketing activity across B2B and B2C campaigns including analytics, budgeting, campaign management, creative, events, PR and strategy.• Managed all elements of brand architecture including vision, mission and values as well as brand guidelines, creative templates, customer journeys and key messages• Implemented digital strategy with creation of content-rich website and social channels to enhance consumer education and industry engagement• Oversaw multiple global B2C campaigns addressing three key priorities – increase revenues, populate the sales pipeline and build reputation as a high-quality training provider• Led sales operations to an international student audience across multiple global locations, two regulatory environments and more than 30 available courses. Show less

• Led all commercial and marketing activity for this UK Government funded organisation from strategy to delivery. Heading a team of twelve to drive the organisation’s rapid growth through digital content and nationwide careers events• Board-level brand responsibility and for delivering against sponsorship revenue and visitor recruitment targets for The Skills Show (Nov 2015).• Led strategic brand / marketing development and creation of communications campaigns• Planned… Show more • Led all commercial and marketing activity for this UK Government funded organisation from strategy to delivery. Heading a team of twelve to drive the organisation’s rapid growth through digital content and nationwide careers events• Board-level brand responsibility and for delivering against sponsorship revenue and visitor recruitment targets for The Skills Show (Nov 2015).• Led strategic brand / marketing development and creation of communications campaigns• Planned and delivered commercial strategy and associated B2B marketing campaign to generate support for the event from UK businesses. In less than five months, over 260 national employers signed up (up 30% 2015 v 2014), generating over £4m of cash and in-kind assistance• Ran an extensive B2C visitor recruitment campaign that saw nearly 80,000 visitors attend the Show, beating the target of 75,000. Over 20,000 people attended on Saturday - a 44% increase on 2014• Both B2B and B2C campaigns included extensive digital activity that generated 15,000 social interactions in Nov 2015 alone and ran as a Top Ten trend on Twitter. The show also featured heavily on BBC 1 and BBC Radio 2 and more than a dozen pieces of coverage were secured in the national press, generating total PR reach of over 37 million people Show less

• Board level role leading the Marketing & Business Development team and cross-agency efforts to secure new business and grow agency incomes. Key wins included Costa, Coca-Cola, Danone, Morrisons and Unilever.• Established and promoted EdComs’ position as market and thought-leader through a regular client-facing seminar and newsletter programme, relaunching the corporate website and building a compelling presence on key social networking sites.• Developed and delivered a… Show more • Board level role leading the Marketing & Business Development team and cross-agency efforts to secure new business and grow agency incomes. Key wins included Costa, Coca-Cola, Danone, Morrisons and Unilever.• Established and promoted EdComs’ position as market and thought-leader through a regular client-facing seminar and newsletter programme, relaunching the corporate website and building a compelling presence on key social networking sites.• Developed and delivered a business development strategy and structure including the identification and strategic prospecting of key targets and growth sectors.- Extensive experience of running public procurement projects and writing detailed grant applications.• Undertook maternity cover as Board Director in charge of HR with direct responsibility for the growth and development of a team of over 50 staff at EdComs. Show less

• P&L accountability for two key vertical communities across web, print, events and brand extensions. Increased overall portfolio revenue by more than 70% to +£2.5m• Ran a strategic transformation project, leading 30 journalists, designers, developers, business managers and sales staff to fully integrate the portfolio’s editorial teams and commercial propositions

Key responsibilities: sponsorship, ecommerce, digital community development, online advertising sales, newspaper advertising sales, coordinating and leading multi-department teams, key account management, financial planning, Board level liaison and reporting.• Launched all commercial operations for a new digital start-up in education/e-learning space, including recruitment and management of 3 staff and defining/establishing all commercial processes and systems. (Oct ’00 to Mar ’03)

Key responsibilities: advertising sales, running sales teams, managing P&L, contract negotiation, agency liaison, sales strategy, key client targeting and management, issue planning with editorial and production.• Played lead commercial role in launch of a new men’s health magazine between July 1998 and July 1999. Recruited and managed team of three and was responsible for commercial management of launch including sales strategy and pricing.