As a Senior Designer at Roobrik, I oversee all design aspects across print and digital mediums. My responsibilities include creating visually compelling and user-centric designs that balance aesthetics and functionality, aligning closely with our target audience’s needs and business objectives. My work spans a variety of mediums, from designing engaging UI/UX experiences for new web sections to producing branded merchandise. With each project, I focus on enhancing the user journey while maintaining cohesive branding across platforms.

After being promoted to Senior Creative Designer, I took on greater responsibilities, leading the development of marketing materials for key Market America brands. I created visually compelling assets for print and digital channels, including banners, magazine ads, and social media campaigns, while driving brand presence across global websites. I actively engaged with a social media audience of over 600,000 through Facebook, Instagram, Twitter, and blog content. Additionally, I played a key role in the planning and execution of large-scale events such as the Market America International Convention and World Conference, while overseeing product taxonomy and classification for beauty and personal care lines.

n this role, I was responsible for designing and developing interactive digital content to support Market America’s Beauty & Personal Care and Weight Management brands. My duties included creating web-based tools such as banners, landing pages, and promotional emails. I also worked closely with e-commerce platforms to merchandise products across various international markets, including Australia, Hong Kong, and the UK. Additionally, I utilized web analytics tools like Omniture and Google Analytics to track user engagement and optimize website performance.

To develop myself as a professional in a competitive company, investing on human capitol as a workable resource. To work as an Art Director or as a Creative Tool in areas such as: advertising, marketing, design, Internet and other related areas that will allow me to strengthen my creativity and skills, in order to enrich my knowledge to grow as an efficient professional.

Driving product design strategy and vision for desktop and mobile interactive design. Leading an exceptional design team for a network of brands including MTV, Univision, Televisa, Warner, Sony, and Apple - reaching a global audience of over 150M consumers.

As an Art Director, made all the advertising campaign to launch the Call Center phone number 200-CINE and the current website http://www.cinex.com.ve, which are the company’s primary ways of ticket selling. Therefore, I consolidated my design and elements creation know-how for marketing and advertising of products related to the major worldwide movie distributors, such as: Warner Bros, Columbia Pictures, Fox, Disney, Touchstone Pictures, among others.

Developed a whole new advertising campaign for Farmatodo, one of the company’s most important accounts, making a conceptualizing change on the brand’s design. I evaluated visualization and conceptualization of the different phases of the project, in order to reach an excellent imaging of this company throughout its different advertising methods. Developed the website http://www.dlbgroup.com and the company’s corporate paper work design.

As a Web/Graphic Designer, I led the design and development of the company’s internal and external branding materials, including corporate paperwork, point of purchase (POP) materials, and website design. In addition to my design responsibilities, I played an active role in supporting new customer acquisition through strategic design initiatives. Over time, I successfully created and launched several websites for various clients, enhancing their online presence and aligning with their business goals.