- Lead development and execution of PR strategy supporting key business objectives for the company’s brands. - The primary media relations point of contact.- Advise on PR/media crisis and issue management. - Lead social media strategy.

- Led Atria's social media team and oversaw the vision and strategy for Atria's more than 375 social media pages.- Implemented and led the editorial process to create synergy among the team and storytelling efforts.- Launched new social media management tool that transformed content across community pages leading to greater engagement and stronger stories.

- Created engaging content for internal communication channels for 18,000 employees across North America.- Wrote daily messages used to educate and inform staff in more than 400 senior living communities.- Worked with regional leadership and legal council to write crisis communications for senior living communities.

PRSA Bluegrass Chapter is committed to serving communications professionals in the Louisville area. We represent a diverse mix of experienced practitioners with a shared passion for advancing the practice of public relations across the region. From recent college graduates, to leaders of some of the biggest brands in business today, our membership is made up of nearly every practice area and professional setting within the communications field.

- Completed overhaul of company social media accounts resulting in a 30%+ increase in engagement and interaction.- Developed, launched, and hosted successful podcast that received 2K downloads in first 4 months. - Managed creation of external communication including news releases, blogs, and talking points.- Nurtured media relationships on a local and national level to tell important company stories.

- Started news series to highlight racial injustice and segregation in Louisville's West End.- Planned, shot, edited, and presented feature stories that highlighted interesting people living in the Kentuckiana region.- Worked with corporate leaders to rethink how strong storytelling can shape the way news is told, resulting in a pilot news show.

- Provided important live coverage leading up to and following tornadoes, flash flooding and wild fires.- Reported on high profile crime cases which gained national attention.- Won numerous news photography awards.