Jonathan Daly Email & Phone Number

Boston, Ma, Us

Pleasanton, California, Us

New York, Ny, Us

Saratoga, California, Us

Responsible for leading Dtex’s global brand, communications, and customer acquisition strategies.

Boston, Massachusetts, Us

Evaluate, rebuild and grow the Business-critical Application Security vendor’s brand, go-to-market strategies, and marketing/inside sales functions to accelerate Global 5000 account penetration, engage executive and technical buyers, improve customer retention and expand partner ecosystem. Continuing Contributions:- Lead rebranding efforts to create value-based positioning and solution-oriented messaging including new online presence, sales materials, multi-national SEM strategy, and social media thought-leadership initiative. - Implemented an omni-channel awareness and education strategy that has grown engagement of target accounts by 50% in first 180 days of program while tripling organic search for Onapsis solutions to more than 2000 monthly.- Build Marketing Operations and Analytics functions that have maximized alignment, efficiencies and measurement of sales and marketing activities in support of an integrated, global ABM customer acquisition strategy.- Create a global media and analyst relations program that has resulted in 180 news articles and a 10% increase in Share of Voice (SoV) in relation to top competitors and application security leaders while securing coverage in the Wall Street Journal, Reuters, CSO, Dark Reading, SC Magazine and others.

New York, Ny, Us

Designed, built and oversaw the execution of the Cyber Threat Intelligence vendor’s brand, go-to-market strategy and marketing department inclusive of marketing technology infrastructure adoption and implementation, corporate messaging and product positioning, sales enablement, demand generation and pipeline development, channel marketing programming and thought-leadership calendar.Selected Contributions:- Lead unknown Israeli-based start-up to ‘Strong Contender’ in Forrester Research Digital RiskProtection Wave in less than 12 months.- Grew database 1500% and create more than $10m in pipeline in 270 days.- Defined product positioning, re-launched threat intelligence platform suite, created library of sales enablement and thought-leadership materials to drive integrated, ABM customer acquisition strategy.

Palo Alto, California, Us

Lead the strategic development and execution of product, technology alliance, VAR and Incident Response/Managed Service Security Provider marketing strategies with a heavy focus on product positioning, messaging and content curation. My team worked in close partnership with product management, business development and sales to establish the foundation for demand generation, thought-leadership, brand development and social-media activities.

Alpharetta, Georgia, Us

Lead Product Operations team(s) to align and streamline solution strategies, demand generation programs, customer retention initiatives, and sales enablement to optimize short and long range business performance measured by revenue, profitability, and market share growth.

Cambridge, Ma, Us

Drive the creation, launch and day-to-day management of a comprehensive channel operations and marketing program that streamlines system integration, consulting, reseller and referral partner recruitment, on-boarding, enablement and field execution globally in close coordination with business operations, finance, corporate development, marketing, sales, product management, and the Office of the CEO.

Burlington, Massachusetts, Us

Define and drive the global go-to-market strategies for Progress’ award-winning Sonic Enterprise Service Bus and SonicMQ product offerings including leadership of cross-functional marketing, launch, and field-enablement teams (product management, engineering, field sales, field marketing, web marketing, channel marketing, corporate communications, creative services and the Office of the CTO).

Lifeables is a collaborative social media platform for family content curation. It’s a simple and safe way for you to capture, collect and share memories. We like to think of it as a Content Management System for your child’s digital life – replacing that haphazard clutter of yet-to-be-filed images and notes to yourself located somewhere in your house (Where’s yours - in a kitchen cabinet, a desk drawer in the study, on a bookshelf in your bedroom?) with a carefully organized, easy-to-view digital collection of the precious memories and milestones, the Lifeable moments, which have occurred in your child’s life. Visit us at lifeables.com.

Burlington, Ma, Us

Served as one of seven senior management team members with leadership responsibility for Application Modernization solution vendor’s global product, channel, web, and field marketing strategies as well as corporate communications activities including an industry influencer program that yielded analyst recognition, multiple awards, speaking opportunities, and media coverage. Directed comprehensive branding, positioning, and messaging audit coordinated with external and internal stake-holders in effort to focus organizational activities on baseline strengths and a coordinated, value-oriented go-to-market operational strategy.

Waltham, Ma, Us

Led the execution of the Enterprise Rights Management vendor’s product and corporate marketing initiatives including positioning and messaging development, a multi-media product demonstration library, sales enablement, media management, analyst relations, and web marketing. Worked closely with senior management team, field marketing, product management, engineering, and sales to coordinate integrated product launches, events, product awards, and press and analyst tours resulting in placements within The Wall Street Journal, Computerworld, CIO Insight, and The Boston Globe.

Burlington, Ma, Us

Ba, Speech Communications

Certificate Of Entrepreneurship, Entrepreneurship